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Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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Tic Tac Toe goes beyond fun and games with an avant-garde sound system from Bose Professional



With a theme that brings to life all those good old vibes of relaxation akin to enjoying a healthy session of board games after a long arduous day at work, Tic Tac Toe offers a unique combination of classical and contemporary flavours, giving Indore a new reason to smile and adulate. A smashing hit with youth of all ages; serving an eclectic mix of Asian, Continental, Italian, Mexican and much more in addition to signature alcoholic and non-alcoholic sips as part of a menu personally curated by the venue’s head honchos, Tic Tac Toe serves up a storm that proves to be a treat for the discerning palate – vegetarian and non-vegetarian alike.

That apart, Tic Tac Toe’s characteristic laid-back lounge feel ironically exudes a happy vibe of liveliness. The venue sports plush seating that’s equally inviting for families and large groups and singles alike; with a lovely bar playing the perfect source for beverages and refreshers to keep the spirits high and the night young.


Before all else though – Music is what keeps the night young for all; and the music at Tic Tac Toe aims to cover as much of the spectrum as it possibly can through an opportune programming schedule that witnesses non-intrusive lounge music during the day, which progresses into groovy electronic vibes as the night moves on. The unsung hero behind the amazing music experience here is the exceptional aural reinforcement which heightens the music playback throughout the venue – delivered through a top-notch pro audio architecture from global pro audio leaders, Bose Professional.

Integrated by Indore based solutions company Audiocratz Sound & Light Solutions with astute design inputs from Bose Professional’s technical team lead by Navin Dutta, the audio system at Tic Tac Toe comprises a meticulously planned loudspeaker scheme featuring the use of avant-garde products like the ever efficient Bose LT9403 install specific loudspeakers paired with the powerful and impact heavy Bose SM118 subwoofers deployed at the main dancefloor area, along with multiple numbers of the RMU105 loudspeakers from the acclaimed RoomMatch series distributed evenly at the private dining room and along the perimeters and common areas of the venue. The loudspeaker setup has been designed keeping in mind the physical attributes and dimensions of the space which mainly entails little to no acoustic treatment and a rather high ceiling, making it quite the challenge to work around. The loudspeakers used in the setup provide for just the perfect amount of dispersion which ensures that every last inch of Tic Tac Toe experiences nothing less than the very best of Bose Professional’s signature sound, consistently. The entire loudspeaker set up is powered through a fortified amplification system comprising the ever-so-powerful PM8500 power amplifiers from Bose Professional’s PowerMatch series of products.

A member of the management at Tic Tac Toe shares their views about the audio experience, saying “We pride ourselves for the high standards of quality in every aspect of service, and there’s absolutely no doubt that our new audio system from Bose Professional is an absolutely crucial aspect of it all. The system is simply fabulous. The speakers accurately reproduce all kinds of music with great ease; and has enough room to deliver a louder and more impactful audio performance whenever needed. Not only are we extremely pleased with the quality of sound, but also the system’s ease of use and low-maintenance. And what’s even more heartening is the fact that several patrons have complimented us on the great quality of sound here! The Audiocratz Sound & Light Solutions team have done a great job, and we appreciate all the work, effort and dedication they’ve put into making Tic Tac Toe a dining destination that sounds every bit as great as it looks!”

Vibhor Khanna, Country Manager – SAARC, Bose Professional, comments “When you visit Tic Tac Toe, you’ll instantly recognize that the venue prides itself on delivering only the finest quality to their patrons – be the food and beverage or any other aspect of the service experience. This was what the client insisted from the get-go and it is so heartening to see everything come to fruition just the way it was envisioned. The client’s decision to partner with Bose Professional exemplifies their knowledge and awareness of how great quality sound enhances the dining experience; and consolidates their commitment to offering nothing less than the best to their patrons. It’s been an honour and a privilege for us to be a part of this project and we commend Mr Vinayak Luthra and his team at Audiocratz Sound & Light Solutions for a great job done with the audio solution at the venue. It’s great to know that Tic Tac Toe have achieved the kind of high quality world class sound experience that it so truly and richly deserves.”

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