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Articles Nov-Dec 2020

Effectron Reinforces Dr. APJ Abdul Kalam College Auditorium with Adamson Sound, Barco Projection and Effectron Lights and Furnishing

The 2000-seat multipurpose auditorium at the Dr. APJ Abdul Kalam Government College in Daman, in August 2020 was installed with an impressive audio architecture from Adamson..... read more

Soundframe Gives LOTD an Exclusive Harman Professional Audio System Finesse

SoundFrame recently outfitted Lord of the Drinks’ Kolkata location with a complete Harman Professional Audio System to provide exceptional audio quality and coverage for its patrons..... read more

Neumann Home Studio Academy India Edition - In Conversation with Meghdeep Bose

Meghdeep Bose is a noted arranger, composer and music producer. In this exclusive interview with PT, Meghdeep talks about his collaboration with Sennheiser and Neumann for the Indian edition..... read more

Acoustics In Auditorium Design - by Vijay Purandare

How a room sounds and feels depends heavily on the specific acoustic properties of the materials in the room. For example, the acoustics of a concert hall are designed..... read more

Acoustic and Audio System Design for Small Rooms- Part 4 - by Rahul Sarma

In Part 3 of the series, Rahul spoke about the science behind absorption and diffusion..... read more


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Powersoft Appoints Sw Indian Distributor

Preeti Trading Corporation Has Been Appointed As Powersoft’s Distributor In The Region.



Powersoft has named Preeti Trading Corporation (PTC) its distributor for the region of South West India.

The company currently supports all kinds of commercial projects in the region, large and small, with its core customer base primarily consisting of small and medium-sized enterprises that sell and install audio equipment for use in commercial, governmental, corporate and public buildings.

“India is an extremely important market for Powersoft,” said Varun Mahesh Jagger, Powersoft’s Europe, India & Africa account manager – distribution. “We see great potential there for strong and consistent growth across all verticals. PTC has been appointed to reinforce that vision of a stronger India. It has a strong dealer network, and a consistent record of moving with the times. We see them as a partner who has taken and continues to take risks in order to come out on top.”

Kammal Dhingreja, chairman managing director at PTC, said: “As a premier AV import / distribution house, we have known and been in touch with Powersoft for many years now. We already distribute Martin Audio’s world class speaker products, and Powersoft’s amplifier platforms are a perfect addition to this side of our audio offering.”

He further adds, “PTC makes sure that quality comes first and is very proud of the high regard that customers have for our brands and services. We owe this to our qualified engineers and technicians, who continuously up our ante to incorporate newer technologies and state-of-the-art products.”

One of PTC’s goals for the new partnership is to increase the presence of Powersoft products in the region, thus making it easier to educate the industry about the brand and its innovative technologies.

“In India, despite the availability and activity of many brands, there is a huge void of knowledge and lack of physical stocks,” said Dhingreja. “This makes it difficult to provide the right equipment at the right time, whether for a demo or installation. This is where we come in.

“PTC is able to reach out to a wide range of potential resellers through our strong and young energetic team. This gives us more avenues to arrange demo days and, in turn, makes it more likely that PTC dealers will include Powersoft products in their projects.”

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