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Articles Nov-Dec 2020

Effectron Reinforces Dr. APJ Abdul Kalam College Auditorium with Adamson Sound, Barco Projection and Effectron Lights and Furnishing

The 2000-seat multipurpose auditorium at the Dr. APJ Abdul Kalam Government College in Daman, in August 2020 was installed with an impressive audio architecture from Adamson..... read more

Soundframe Gives LOTD an Exclusive Harman Professional Audio System Finesse

SoundFrame recently outfitted Lord of the Drinks’ Kolkata location with a complete Harman Professional Audio System to provide exceptional audio quality and coverage for its patrons..... read more

Neumann Home Studio Academy India Edition - In Conversation with Meghdeep Bose

Meghdeep Bose is a noted arranger, composer and music producer. In this exclusive interview with PT, Meghdeep talks about his collaboration with Sennheiser and Neumann for the Indian edition..... read more

Acoustics In Auditorium Design - by Vijay Purandare

How a room sounds and feels depends heavily on the specific acoustic properties of the materials in the room. For example, the acoustics of a concert hall are designed..... read more

Acoustic and Audio System Design for Small Rooms- Part 4 - by Rahul Sarma

In Part 3 of the series, Rahul spoke about the science behind absorption and diffusion..... read more


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Sennheiser Announces New Distribution Partnership with AUDAC. Strengthens its Professional Audio Integration System



Mark Asselberghs, Audac’s International sales director, and Puneet Kumar Kain, national product manager at Sennheiser


Sennheiser, the German audio giant announced its exclusive distribution agreement with AUDAC to expand its presence in India market. With this partnership, Sennheiser will manage the complete sales, distribution and services of the comprehensive range of innovative audio products and solutions by AUDAC.

On this occasion, Mr. Vipin Pungalia, Director, Professional Segment, Sennheiser Electronics India said, “The partnership with AUDAC comes as a great delight to us and will further help us grow and strengthen our presence in the market. We always aim to provide our customers with best class products and services and this partnership will effectively and efficiently help us in reaching our customers and reinforce our footprint in India. Sennheiser has one of the largest sales, service and support system in India. This also gives us the opportunity to offer the wide-ranging products and solution range across the professional ecosystem to make our customers integration easy and efficient. We believe that together, Sennheiser and AUDAC will provide a great portfolio to serve the growing audio market.

AUDAC’s International Sales Director, Mark Asselberghs, is equally excited with the new appointment. “Sennheiser is a well-established distributor who know their market inside-out. They understand the importance of not just selling a product, but the added value of excellent service and technical assistance at every stage of the project. And that is exactly what AUDAC stands for.”

There has been a growing demand for audio equipment and solutions in the market. This collaboration will provide a plethora of products and solutions for the customers and businesses. It will bring AUDAC’s wide range of speakers, digital matrix system, amplifiers; solutions like ultra-compact wall speakers, ceiling speaker solutions with subwoofer to the customer.

It further strengthens Sennheiser’s ability to provide a technologically driven integrated sound solution to businesses, and customers operating in the professional audio segment. The tie-up will also accelerate the professional velocity of the business.

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