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Articles Nov-Dec 2020

Effectron Reinforces Dr. APJ Abdul Kalam College Auditorium with Adamson Sound, Barco Projection and Effectron Lights and Furnishing

The 2000-seat multipurpose auditorium at the Dr. APJ Abdul Kalam Government College in Daman, in August 2020 was installed with an impressive audio architecture from Adamson..... read more

Soundframe Gives LOTD an Exclusive Harman Professional Audio System Finesse

SoundFrame recently outfitted Lord of the Drinks’ Kolkata location with a complete Harman Professional Audio System to provide exceptional audio quality and coverage for its patrons..... read more

Neumann Home Studio Academy India Edition - In Conversation with Meghdeep Bose

Meghdeep Bose is a noted arranger, composer and music producer. In this exclusive interview with PT, Meghdeep talks about his collaboration with Sennheiser and Neumann for the Indian edition..... read more

Acoustics In Auditorium Design - by Vijay Purandare

How a room sounds and feels depends heavily on the specific acoustic properties of the materials in the room. For example, the acoustics of a concert hall are designed..... read more

Acoustic and Audio System Design for Small Rooms- Part 4 - by Rahul Sarma

In Part 3 of the series, Rahul spoke about the science behind absorption and diffusion..... read more


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Removing Barriers to Creativity, Adam Audio Joins Focusrite Group




Tim Carroll, CEO of the Focusrite Group with Christian Hellinger, CEO ADAM Audio GmbH


The Focusrite Group, which comprises the Focusrite, Focusrite Pro, Novation and Ampify Music brands has announced the acquisition of leading studio monitor company, ADAM Audio GmbH of Berlin, Germany.

This is the first acquisition for The Focusrite Group since going public in 2014; a clear demonstration of their careful consideration around which brands should join in the Group’s mission to ‘Remove Barriers to Creativity’. As Focusrite Founder and Chairman Phil Dudderidge comments:

“I am delighted that we have an important new addition to our family of brands. For the Focusrite Group, the creation and recording of music is everything. With a vision to create the most holistic creative experience for recording professionals and musicians alike, choosing the right high-precision studio monitor brand is key. Together with ADAM Audio we can achieve so much more, removing the technical barriers that frustrate artists seeking to record and reveal their true sound.”

Importantly, the Focusrite Group has stated that initial focus is squarely on ensuring ADAM Audio has all the necessary freedom and autonomy to continue their lifetime story of technological innovations. However, as Tim Carroll, CEO of the Focusrite Group admits, it will be hard to contain the excitement in both companies to start innovating together:

“ADAM Audio is undeniably a leader in the field of electroacoustics. The A7Xs and S3s have become standards in recording spaces across the globe. Even so, I know the team have no interest in resting on their laurels. We need to ensure they receive all the support they require to continue raising the sonic bar. That our two companies are so aligned from a cultural perspective reassures me that, as we increasingly work together, great things will happen. With so much expertise between us in acoustics, sound reproduction, DSP, Audio-over-IP and control, the opportunities are abundant to refine recording and production workflows together.”

ADAM Audio will continue to operate out of their main offices in Berlin, Germany, under the leadership of Christian Hellinger, who comments: “What a perfect beginning for the next chapter of our great company’s story. I’m so proud of what the ADAM Audio team has achieved over the past 20 years, and can’t wait to see what we’ll achieve together with the Focusrite Group in our 3rd decade of creating future-oriented innovative professional monitoring and loudspeaker technologies.”

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