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Articles May-June 2021

Pursuing the Pro Audio Trail

In conversation with Caroline Moss and Sue Gould

PT got in touch with the Pro AVL Asia magazine core team of Editor - Caroline Moss and Sales Director - Sue Gould, who between them boast of over three decades of experience in the pro audio industry..... read more

NJSM Marks a Milestone in the Business of Sound

From Rental Company to manufacturer and innovator, Nixon Johnny has guided and grown NJSM from a two-person company to a fifty-person company, continuing to expand into virtual events with NJSM Virtual Studio..... read more

Tech Savvy Environment for T-Systems

Eyte Technologies installs high-tech AV Solution at T-System’s Experience Center facilitating brand value and delivering superior customer experience..... read more

Conversations with SudeepAudio

Sudeep Audio, one of India’s first pro audio web store selling studio software and equipment online commenced its YouTube Channel, ConverSAtions, in 2011 to share the journey of Indian Sound Engineers..... read more


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Shure Celebrates 95 Years in Professional Audio



S.N. Shure, 1926


Shure Incorporated is proud to celebrate its 95th year as an industry leader in audio technology. From its humble beginnings in 1925 as a one-man company selling radio parts kits, Shure has a rich legacy of innovations in audio, and today, offers a diverse portfolio of game-changing and industry standard wired and wireless microphones, personal and professional listening products, and conferencing and meeting solutions. Shure products are now sold in more than 120 countries, and through the decades, they have been used around the world by such luminaries as Dr. Martin Luther King, Jr., Elvis Presley, Pope Francis, Nelson Mandela, The Beatles, and every United States President since Franklin D. Roosevelt.

product innovations throughout the Company’s 95-year history include:

  • Unidyne I Model 55, the first unidirectional microphone with a single moving coil dynamic element.
  • SM58 microphone, the industry standard worldwide for live vocal performance.
  • Vagabond 88, the world’s first handheld wireless microphone.
  • SE Earphones, premium, "in-ear" earphones with Sound Isolating technology and unique sound signatures.
  • Axient Digital, the world’s leading wireless microphone system with intelligent hardware and software to detect and avoid interference.
  • KSM8 Dualdyne dual-diaphragm dynamic handheld microphone, featuring a patented cartridge design with ultra-thin diaphragms and groundbreaking reverse airflow technology.
  • MOTIV digital microphones and recording solutions that deliver great sound quality anywhere.
  • Microflex MXW, MXA, and MXC lines of intelligent wired and wireless microphone systems for A/V conferencing and discussion.
  • The SM7B microphone, widely used for studio recording, podcasting, and audio blogs.

Shure Corporate Headquarters, Niles, IL


This past year was another notable one for Shure product innovation. The Company launched TwinPlex, a revolutionary new subminiature lavalier microphone; the MV88+ Video Kit, a new stereo microphone to enhance content capture on smartphones; Microflex Advance MXA910 with IntelliMix, a leading solution in ceiling-mounted audio capture technology; and the AONIC line of listening products, including AONIC 50 Wireless Noise Cancelling Headphones and AONIC 215 True Wireless Sound Isolating Earphones.

Shure users include people in the spotlight as well as the technicians and engineers behind-the-scenes. Shure products can be found in use at the Super Bowl, the GRAMMYs, the Olympic games, the Academy Awards, and by local, state, and national governments worldwide. Shure equipment is also embedded in offices of the largest global companies, bringing people together remotely, with clear audio in virtual meetings.

“Whether our customer is a musician, audio engineer, lecturer, broadcaster, videographer, AV integrator, content creator, or simply a music lover, Shure has an innovative audio product to exceed their expectations,” said Christine Schyvinck, Shure President and CEO. “Our founder, S.N. Shure, was dedicated to creating products of exceptional sound quality, durability, and technical innovation. His vision, combined with the passion, expertise, and creativity of our Associates, has led us through 95 years of success. We are very appreciative to all of our customers and channel partners for their support over the years.”

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