Current Issue : July - August 2022
Read/Download

OR

Flipbook

OR

To The FREE Digital Magazine And Newsletters

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different verticals.read more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music scene.read more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day training.read more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


Show More
Balancing the “Art” of Sound engineering

This column which is a first in a series of “Soundideaz” columns is dedicated to all the “Sound Artists” of India. I will discuss several diverse aspects of this profession in each issue. Reader’s comments and suggestions are paramount to me as only constructive feedback will help me get closer to my writing and you closer to what you would like to read. Please feel free to express your thoughts and suggest the topics you would like me to cover in this column!

The respect and dignity earned in today's time by a Sound engineer has never been better. Over the years, the sound engineer has been witness to the rising acclaim, and credit goes to sound engineers of the yesteryears who have paved the path for this well-deserved recognition.

The golden era of Indian popular music has witnessed prominent Sound engineers creating an impact on the music of that era with their exceptional recording skills. Technology in sound recording in those days was still in its nascent stage and it all boiled down to the “art” of the sound recordist. The role of the sound engineer in creating great music with little or almost no technological aid cannot be undermined. It’s definitely worth mentioning.

Acoustic instruments were the main ingredients of these works of art as electronic instruments were still on the horizon. Recording an ensemble of acoustic instruments, with 2-4 microphones and delivering impeccable results is something very difficult to replicate even today, despite having technological revolutions at our fingertips, which is why I feel these technical geniuses should be reminisced as artists!!!

The sound engineer is as much an artist as the artist on the other end of the chain who is belting out great music with his voice and musical instruments , the only difference between the two, is the type of tools being used for creating the work of art. Every piece of gear or plugin is only as worth as the artist using it with his skills. Whenever we discuss a painting or a photograph we instinctively think of the painter or photographer and not the brushes or camera used by the artist. On the other hand it works quite the opposite when a recording is discussed. The preliminary discussions, more often than not, border on - What did you record on? Which preamp was used? What monitors were used? Analog or digital? etc.

In today’s recording scenario predominantly the tools are given more importance than the artist who uses them. This is where I see the balance between technology and art changing rapidly.

Technology in the pro audio industry is evolving year on year with new products and upgrades, making it inevitable for manufacturers to market their products in a way which would inflate or magnify the product’s competitive and creative advantages to the marketplace and end user. This strong marketing pitch creates an impression that it’s the products, that are making or breaking the Recording. This not only confuses the young upcoming technical talent whom they target as future customers but it also confuses the buyers of their services (the producers and the studios), leaving them to believe that a specific equipment or a studio equipped with the latest “state-of-the-art” gear will elevate their recording to another level.

This brings us to the attitude of the sound engineer per se. The definition of a “good recording” is changing rapidly and the artist (sound engineer) hardly has any control over this. They have been so busy complying with the needs of the client that they seem to have forgotten what good sound is!! Or actually in today's time are they even concerned with making their recording sound better??

There has been an exponential rise of freelance mixing engineers in the recent past, all of whom are probably doing a great job, but are they not missing out on coming together and re-establishing the importance of their art? The notion that a specific software or plugin is what one needs to get the “right mix” is almost imbibed in today’s younger generation. Hardly anyone has any patience or is willing to invest time to hone the art of mixing. I call this the “fast food generation” where the impatience is so pronounced that everybody is looking for instant gratification by becoming a sound engineer within the span of less than six months.

For this generation, the scales tilt heavily towards networking and/or marketing their music rather than perfecting their skills and honing their talent. And I do not hold them solely responsible for this attitude.

It’s we the fraternity who has failed in establishing and instituting the fact that - ART is primary, Not the Paintbrush. We have almost lost the race to the equipment “marketers”. And why did we lose? Cause we were never aware that there isn't race, or there could be some other completely unanticipated competition; having said that, I wish to make it clear that I am not against technology or the marketing of technology. It’s just that it’s unfortunate that the “Art” of sound recording and mixing does not get its rightful due.

The machines are trying to enslave humans. Today a producer would not think twice before renting a studio for hire and paying steep charges just by looking at the size of the studio and the impressive gear he would get, but is apprehensive when it comes to paying the “artist”. They would even go to the extent of implying that studio hire charges should be inclusive of the sound engineer’s charge or simply just say “I just need an operator, any one will do”.

The producer on his end is also most concerned about marketing his product. It’s primarily the look and ambience of the studio that entices him more than the quality of equipment deployed by the studio, as a good picture or video in the studio would help him in his marketing. Without a blink of an eyelid they will pay big bucks for a “fancy” studio for some “fancy” marketing footage, before shifting the recording to a studio which is affordable and CAN record.

We the fraternity should stop ignoring this problem and start addressing it instead. Only if we emphasize our hard work as a piece of art, will the next generation recognize it as an art, else this art will not have a better fate than an outdated piece of audio equipment.

Current Issue : September - October 2022
Read/Download

OR

Flipbook

OR

To The FREE Digital Magazine And Newsletters

Archives

Palm Expo Magazine July Aug 2022 Palm Expo Magazine July Aug 2022
Palm Expo Magazine May-June 2022 Palm Expo Magazine May-June 2022
Palm Expo Magazine Mar Apr 2022 Palm Expo Magazine Mar Apr 2022
Palm Expo Magazine Jan Feb 2022 Palm Expo Magazine Jan Feb 2022
X