Current Issue : July - August 2022




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Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more

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Pramod Chandorkar - Founder, SoundideaZ Academy

You might be reading this because you want to be a mix engineer. You may or may not have already been misled by preconceived notions and/or marketing campaigns geared towards enrolling more and more engineers to the various sound engineering courses. In this column, Pramod Chandorkar busts several myths while also providing expert insight into how you can actually hone this art of mixing and go on to become successful mix engineers down the years. This column which is the second in a series of “Soundideaz” columns which is dedicated to all the “Sound Artists” of India. Engineers and industry professionals are free to express your thoughts and suggest topics you would like Pramod to cover in this column by writing to him on the below mentioned email id!

I wanna MIX !!!! This is the most common line we hear from almost all kids who wish to enter the pristine corridors of Sound engineering. I am sure most of you have heard it at least once. So how do we respond!!

Yes welcome to the world of sound. We conduct courses in sound engineering and after finishing our course you will be a Mix engineer !!! Bang ... here is our fee schedule.

You tell them what they wanna hear. Of course - I have to sell my course after all. I teach mixing too (and I have designed an extensive 6 months course).

Really!!!! All these so called successful mix engineers learn mixing in 6 months or may be a year or two??

Guys let’s face the facts.

Mixing is an art and it takes years to hone this art. Unfortunately widespread notion is that once I learn any DAW I can mix. You know, it’s like, I just did my MBA and I wanna be the CEO.

Unfortunately the impression is “if I can operate a DAW well, and if I can understand EQ, Compression and little bit of music, I’m ready to be the next mix engineer to hit Indian shores.”

Guys!! These are the tools of the engineer; the most important aspect is how the engineer hears the music, his ears, his brain and his emotions.

Mixing is a very psychological process. An engineer has to understand the psychology, vision, beliefs, thought process of not just the music composer, but also the producer, musicians, singer & the financer too. There is no ‘one’ language of communication between all of them. There is a unique language for each of the them. The engineer has to understand everyone’s point of view, build his own approach and present all their points to the audience with his own approach which suits the music style, in totality. It’s a humongous task. Whereas in the many tools of engineering, the sound is only one part of this complete process.

You must have heard that there are some favorite engineers of some composers, why are they favorites? It’s simply because they understand each other well, their silent communications channel is already established & they don’t need to explain their thoughts. This only happens after you work with each other for a long time. Every composer and music producer hears his music in a specific way in his head & expects the engineer to deliver it as close to the one he has heard in his head. Now these lines of emotional communications cannot be taught or explained. They have to be experienced.

I have myself experienced it so many times when the song tells me itself, what it needs !!! I just become like a robot which is controlled by my mind and my hands start doing things which make the song sound ‘how it should sound‘.

I have experienced that magic happening so many times. You need to understand it and practice it. It’s like learning any instrument.

I always cite the example of child birth to explain the process of mix.

Mixing can be compared to the process of giving birth to the child.

You are the Doctor who is responsible to ensure that all goes well. The composer and the lyricist are like the parents, they are very emotional about their baby. They have taken utmost care to grow the fetus and now have complete trust and faith in this doctor to deliver there child. The doctor has learned all the techniques and technology to help deliver this baby. Here the doctor cannot be too mechanical or too emotional about the process. He has to have a third approach, irrespective of his liking, he has to ensure hat the child is delivered healthy and the parents have to feel comfortable and secure with the doctor. After the child birth, the doctor cannot be emotionally attached to the baby as he has another couple ready for his attention.

Mixing is about the balance of the music. The co relation of each sound and each instrument used in the song. The dynamics and the expression of the song. It’s the reflection of the composers thought.

The engineering information which is updated during the time you work is supposed to be installed in your operating system like a language. When an experienced engineer hears any track the most important process that automatically starts, is the diagnosis of the track. The human ear has an amazing capability of listening to specific details with focus. An engineer has practiced that art of hearing and can ignore everything else around and just focus on the part he wants to hear. By utilizing this capability he can identify the things which are disturbing the overall balance. After diagnosis, is the application of tools to fix the problems which are diagnosed. Other than fixing the problems these tools are majorly used for creative purposes to enhance the specific parts. The focus is on what the listeners should experience. An accomplished engineer has honed his art of mixing during the years of his work.

With today’s technology you can keep mixing a song for as long as you want. Only an experienced engineer knows where to stop. He has an unique ability to change his position from an engineer to an average listener. Going back and forth helps him make the decision about where to stop.

The more you practice this art, the better you keep getting better. The best of an engineer is always yet to come.

Mixing is a complete musical and psychological art where the tools used are merely technical.

So if you have done your course and dream to become a mix engineer, start working at some studio and assisting a senior engineer and gather patience. Don’t plan... let it happen...

Happy mixing...

Current Issue : September - October 2022




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