Current Issue : May - June 2022
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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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Career in Systems Design, Optimization and Measurements

I always never wanted to be a FOH Mixer (its true). Loudspeakers fascinated me and they still do, to the point that once my wife casually in a conversation asked me “what is this fascination for these BLACK things called Loudspeakers” and I was trying to have a nonchalant expression to her comments that bore a thought of how passionate I am about turnkey speaker systems from a very intrinsic perspective. It’s been 14 years of a relationship with her that has always been preceded by a 30-year relationship with loudspeaker systems. Like they say women are always insecure about the things you are most passionate about. Here in this case she can safely and publicly announce that they are about inanimate objects called loudspeaker systems.

In an another conversation we were both socially asked about each others likes and whilst I highlighted a list of variables her response to my likes were “Warren likes to buy speaker systems, he likes to read about them, scour the internet on information on them, he salivates at the sight of them, he likes to use computers to control them and he likes all the gadgetry (referring to measurement tools) to validate them. Whilst everyone laughed at the response, my reply was simply into her eye ‘Babe that shows focus’ and hell yeah I love loudspeaker systems (means loudspeakers, DSP, amplification & flying hardware) this leads me to what I have done other than start my own organization.

I have made a career in Systems Design, Optimization & Measurements.

Saying that I have transcended from a Systems Engineer to a Audio Director so that I kept my sanity intact of doing what my passion is whilst I have created systems and processes so that I do not get bogged down to running my organization and dealing with day to day administration related activities. What am I trying to communicate here is not about myself, its about ones quest to chase your passion and excel at it in such a way that the byproduct of what we do is money and money isn’t the driving force. In India off course everyone celebrates the FOH Engineer and very few understand that there are many key roles in the audio hierarchy that leads to a fantastic production. So what kind of roles can you specialize in? Well I would say many and I list the most common below

  • Audio Director
  • Systems Engineer
  • FOH Engineer
  • Monitor Engineer
  • RF Engineer
  • Network & Digital Audio Transport Engineer
  • Electrician
  • Stage Tech
  • Backline Tech
  • Stage Hand

I assure you if you took a career in RF Engineering, you would in time be as busy or busier than most FOH guys when people see value in your services and this stems from the fact is how do you be successful at it and I would say you have to strive for excellence to stand out in the crowd. Simply being good isn’t enough for you to get the job or make it a career option. You have to be a “SPECIALIST” your knowledge has to be of administrator or developer level to cement your position in the ranks of the production and if you are from the Backline then your relationship with the musicians instruments and musician plays a big role other than the ability to play all the parts of the song like the main guy is.

Now how do I become successful in my field of work totally depends on my input towards my career choice, I have to be committed to this I cannot be distracted and run at any opportunity to mix FOH or do any other work and send a wrong image of myself to my customer. So the only way is to specialize. In my journey I have met many people in the audio industry and I have always noted that the specialists are always successful even if they are in sales.

Making a career in Systems Engineering, Design and Optimization requires you to have a very holistic approach about sound systems and taking care of the entire environment and not just one particular aspect that is why most projects work on the drawing board to achieve 90% of your results the remaining 10% is in the field rolling out your plan. Once all the deployments are made the process of calibration, measurement and alignment begins and like the smart blokes always say then it’s unto the individual’s abilities to measure, analyze and control. This works in a circle and I always see limitations in the ability to acquire good measurement data. Most of the times novices barely even collect good data with a good signal to noise ratio and rarely do you see that the software is optimized within itself to collect the data properly. Also some physics & mathematics basics are necessary to understand the nature of measurements be it measuring impulses in the time domain or responses in the frequency domain and here in India there is very little understanding of these characteristics of a two channel measurement device.

Before I even begin to start my foreword has to end and hence I urge most of you who work in our industry to study the basics of optimization even before you put a mic next to a loudspeaker.

Jamie Anderson had a very interesting analogy that he shared at the AES Symposium and these two things stayed routed in my grey cells. Anyone can buy a measurement software but how you acquire analyze and control that depends on what your role is, just like a MRI scanner you can be the buyer or the operator of the machine or you can be the doctor (we all know the buyer or operator can’t make do anything of the readings but the doctor sure can) so its important that we work towards being the doctor and in another anecdote he mentioned that so many people say that they ‘Smaarted the System or SysTuned the PA’ does this make any sense?? Would you say you BMW’ed your way home!!

The only right thing to say and do is to ‘tune’ your system and there is a process here. Design, Install, Calibrate, Measure/Analyze, Align/Control and finally simply LISTEN.

Warren D’souza - Founder, Managing Director, & Working Member of Sound.Com
Instagram @warrendsouza
#AudioEvangelist
#SoundGuyForLife


Current Issue : May - June 2022
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