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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more


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Rich Audio Invests in Adamson S10 Line Array System

Adamson appoints AVCL as Exclusive Distributor for India


Adamson Systems Engineering has formally partnered with AVCL to bolster its presence in the Indian market. Adamson will be the first line distributed under the AVCL brand – a new premium sub-entity of distribution firm Sonotone aimed at the upper echelon of professional audio companies and users in India.

Under the agreement, Sonotone itself will oversee the Integration Segment while Vardhaman has been appointed as the Authorized Partner for the Touring Market.

“Sonotone and AVCL are excited to officially join the Adamson network as the company’s exclusive distributor in India,” says Karan Nagpal, CEO of Sonotone. “We’ve watched closely as Adamson has gained serious traction in major global markets and recognized the potential that this elite brand and premium product would have in the growing Indian pro audio market. We look forward to working with our new partners at Adamson to provide our clients with unmatched service, high-quality user education, and top-tier audio performance.”

The new arrangement was announced during a press conference which took place one day prior to PALM Expo India in Mumbai. Subsequently, Sonotone made its market premiere with Adamson solutions on their booth at the show.

“The excitement surrounding Adamson in our exhibit at PALM has already been very encouraging,” Nagpal reports amidst the PALM Expo. “Many of our existing partners have shown interest, though we’re making plenty of new connections on the back of Adamson’s growing reputation in our market and look forward to building on that even further going forward.”

“We’ve been impressed with AVCL’s vision for Adamson in the Indian market since our very first meeting,” comments David Dohrmann, Adamson’s Technical Director for the Asia-Pacific region. “Sonotone has continually proven that its stellar reputation in the Indian market has been well earned and Vardhaman has gained a high profile in the touring segment. We look forward to working closely with their team to help build our profile and overall reach in this significant and promising marketplace.”

With the purchase of an Adamson S10 system, Mumbai based rental company Rich Audio, has become the first rental company in India to take advantage of the manufacturer’s arrival in the local market.

‘We’ve had a number of other speaker brands in our arsenal, but we always follow good quality audio,’ explained Lee Braganza, one of Rich Audio's owners, ‘Adamson is on a par with the best brands in the world and provides very good quality and service, and it’s time that it gets the recognition it deserves in India. We’ve already got a number of events in mind for the system throughout India.’


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Palm Expo Magazine Nov Dec 2023 Palm Expo Magazine Nov Dec 2023
PALM Expo & AV-ICN Magazine Sept Oct 2023 PALM Expo & AV-ICN Magazine Sept Oct 2023
PALM Expo & AV-ICN Magazine July Aug 2023 PALM Expo & AV-ICN Magazine July Aug 2023
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