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Articles Mar-Apr 2023

Martin's New RGBW Light Engine Propults Compact, Brighter Wash Light Series New!

Mark Mercer-Buss, Martin Global Product Line Manager of Entertainment Lighting, delves deep into how the Martin ELP PAR/ELP PAR IP and Martin ERA 150 Wash Lights elevate the Martin Lighting portfolio. read more

Articles Mar-Apr 2023

Patna's Auditorium Gets New Audio System From SOUNDXPERTS New!

Punjab-based SOUNDXPERTS delivered a complete turnkey solution for Patna Women's College auditorium, including pro audio, video, lighting, control, acoustics, seating, and flooring. Sun Infonet supplied leading brands for prestigious project execution. read more

Articles Mar-Apr 2023

AV-ICN 2023 Show Preview: Strong Sentiment for AV-ICN to Establish New!

The AV-ICN Expo 2023 is a stand-alone Expo in Hall 2 at Bombay Exhibition Centre, Nesco, Mumbai. The AV-ICN Show Preview offers a sneak peek at audiovisual products, technologies, and innovations on display at the show floor this year. read more

Articles Mar-Apr 2023

CAVS, Ahmedabad Elevates INDIAN AV EDUCATION Landscape To New Heights New!

The third edition of CAVS proved once again that when it comes to carving a niche in fields such as audiovisual and integration networking, the sky is the limit. read more

Articles Mar-Apr 2023

Are Global Integrators Reshaping the INDIAN AV INDUSTRY? New!

Global integrators establishing in India are sourcing highly experienced AV professionals from Indian system integrators and AV consultancy companies. Executing large projects worldwide from India, the Indian AV industry is being reshaped to compete for international projects. AV-ICN's Editorial Assistant Ritika Pandey analyses the churn impacting Indian AV industry. read more

Articles Mar-Apr 2023

State-Of-The-Art Technology Set To Be Unveiled At PALM Expo 2023 New!

From premium microphones to cutting-edge stage lighting fixtures, from superlative loudspeakers to ever-reliable cables and connectors - the trade show floor at PALM Expo 2023 promises to bring into spotlight the cream-of-the-crop products from the pro audio and lighting industry. PALM + AV-ICN offers a glimpse into what this edition of India's biggest stage sound, professional lighting, rigging, and trussing trade show has to offer to its visitors. read more

Articles Jan-Feb 2023

How I Prepare for My Shoot New!

by Cheerag Cama, Freelance Audio Engineer

Whenever I am about to start working on a new film project, there are a few things that I always do. The first is of course to read the script. This gives me an idea of what the movie is all about. And as I read through the script, my mind starts working on how I plan to approach the shoot. read more

Articles Jan-Feb 2023

Creating State-of-the-Art AUDIOVISUAL Experiences Surrounding The Statue of Unity New!

In PALM + AV-ICN's conference session titled 'AV Architect of the Year', Narendra Naidu, Chairman and MD, Rhino Engineers, talks about rendering jaw-dropping audiovisual technology for Gujarat's Statue of Unity and several other projects situated in its periphery... read more

Articles Jan-Feb 2023

Udaipur City Palace Comes Alive with Splat Studio & Dataton New!

Splat Studio makes use of Dataton's Watchout software to highlight India's culture and heritage on the palace's facade

The G20 Sherpa Meet in Udaipur, India witnessed a congregation of world leaders, who partook in key conversations on sustainable lifestyle, technological transformations, and more. The City of Lakes - the host of the G20 Sherpa Meet... read more

Articles Jan-Feb 2023

AV Innovations Galore at ISE Barcelona 2023 New!

ISE Barcelona 2023, held from January 31 - February 3, 2023 in Barcelona, Spain, witnessed a record-breaking footfall over the four-day show. Clocking in at 58,107 unique attendees from 155 countries around the world, the ISE Barcelona 2023 not only gave the global AV industry a much-needed push in the right direction after the two-year long COVID-19 pandemic... read more

Articles Jan-Feb 2023

BRINGING SOUND TO LIFE: Ashish Saksena on his Love & Passion for Live Sound Mixing New!

With more than 25 years of experience as a live sound engineer for musical stalwarts such as Shankar Ehsaan Loy and KK, Ashish Saksena has forged his craftsmanship with technical acumen in monitor mixing and Front of House mixing. But his expertise in sound engineering isn't restricted to the live stage. Even in the studio, Ashish knows how to make the mix dance to his own tunes. read more

Articles Nov-Dec 2022

Leading with LED New!

PALM + AV-ICN reports on the latest popular, reliable, and cost-effective LED video walls available in the Indian pro AV industry today. From Barco's TruePix to NEC E Series, these indoor LED video walls are here to change the conferencing game in the long run. read more

Articles Nov-Dec 2022

An 'AV'ant-Garde Fusion of Nature & Technology New!

Gujarat has always been a home to the greatest minds who believe in the concept of 'simple living, high thinking'. Be it Mohandas Karamchand Gandhi, Sardar Vallabh Bhai Patel, and India's current Prime Minister,Narendra Modi - these individuals have been a testimony to how a human being... read more

Articles Nov-Dec 2022

Active LED Video Walls - Demystifying The AV Enigma by Abdul Waheed, CTS, Managing Director, EYTE Technologies Pvt. Ltd. New!

The ever changing video market is reaching new heights with active LED video walls. From projection to plasma displays; LCD to LED, the continuous journey for large size display wall is always challenging. The indirect light of projection system, to the thick breaking lines of Bezel in LCD and LED is always disturbing the impact of the high resolution content. The cost of Micro LED panels and the alignment issues didn't allow it to be a success. read more

Articles Nov-Dec 2022

On Delivering Quality Mega Scale AV Projects in India New!

The PALM + AV-ICN conference session witnessed a panel of AV experts, Prashanth Govindhan, Claron D'souza, Abdul Waheed, and Kapil Thirwani sit for a dialogue on the evolution of Indian AV industry, how it differs from AV industries in other countries, and how moral is the concept of jugaad in the Indian AV sphere. In this article, read the highlights of the talk. read more

Articles Nov-Dec 2022

Mondosonic Studios' Varun Krrishna on Preferring Analog-Over-Digital SetupNew!

Varun Krrishna is not just a mixing engineer and music producer out of profession, but also out of passion. With an ardent love for music, Varun Krrishna is also the founder and owner of Mondosonic Studios in Kerala, a space he has built for music to breathe free. So, it isn’t a surprise that the man of music is always in a quest to stay abreast with the latest trends in the world of acoustics, and knows just how big the spatial audio boom is. To encapsulate the essence of spatial sound, Varun Krrishna is upgrading Mondosonic Studios with an extension for spatial audio. read more

Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more


Show More

The Live Music Industry in India

Vipin Pungalia, Director -
Professional Segment,
Sennheiser Electronics India.

Music not only surpasses the barriers of language or culture, it’s a soul-stirrer that strikes a chord directly with our emotions and energizes us. Music is a form of art and expression that has the power to rejuvenate and connect. Roy Ayers, calling himself a messenger rightly said “The true beauty of music is that it connects people. It carries a message, and we, the musicians, are the messengers”.

Over last one decade, the adoption of audio technology and market for international music has evolved manifold in India. The exposure to global music and internet penetration with smartphone has acted as a gamechanger for audio industry. A recent report released by IFPI, a body representing the recording industry worldwide, India, currently ranked 15th in the world, is well-positioned to break into the top 10 music markets by 2022. The global recorded music market grew by 9.7% in 2018 and this is the fourth consecutive year of growth for the industry

There are so many indigenous bands that are doing great these days, the passion and love for music has led to the rise of live concerts. Listening to live music have now become a trend, it has become an integral part of all kinds of events. The millennials are enthusiastic to watch their favorite artists perform on stage and the global artists have India as their preferred destination. Today’s audience is increasingly looking for one important thing – a memorable experience, which is only possible with good artists and world-class audio technology. The dire need for worthwhile experiences has seeped into the music consumption patterns of the listener. While people are consuming music on-the-go with their headphones/earphones or at home on speakers, every now and then, consumers wish to experience the music it to the fullest through live concerts. It’s like watch a movie on theatre or your television, while the content is same, the experience matters.

If you come to think of it, considering how hectic and deadline-driven the everyday lives of today’s generation is, it is natural for people to look for ways and opportunities to de-stress and rejuvenate themselves. Increasingly, we have witnessed that millennials are looking for a holistic experience that would help them keep their spirits alive and escape from the monotonous routines. The setting of a live concert or a live stage performance is what makes for a memorable experience - far greater than listening to a song by yourself on your headphone – an ambience of fun and excitement where hundreds of people with a synergy in music preference come together to watch their favourite artist or band perform live in front of them. The vibe is electric, contagious and like no other.

So, while recording is an important aspect of the music industry, live entertainment as a format has gained momentum. India is a country with a booming live music industry. Over the past decade, the popularity of music festivals has increased drastically. Bacardi NH7 Weekender and Sunburn are two of the biggest and most popular festivals that see large numbers of footfalls from across the country. In 2012, Sunburn drew over 1.5 Lakh people, a number that has been steadily increasing since. They have also laid the foundation for smaller festivals to take root. Over the past couple of years, these festivals attract loyal audience, who act as brand evangelists for such events and further attract more music lovers to festivals nationwide.

The emergence of conventional and non-conventional venues for live music has led to a healthy demand for both home-grown and international live entertainment in the country. Despite the industry-wide shift in consumer spending, the growth of live music looks to continue unimpeded for years to come, as real-life experiences encounter a surge in popularity.

Today, India has become a high-potential market for experimental and experiential music events.

A FICCI-KPMG 2016 report sated the size of India’s music industry at Rs 1,080 crore in 2015 is expected to grow to Rs 2,060 crore by 2020. Social media buzz has also contributed to the growth of the music festivals in India. Approximately nearly 25 festivals are held each year in India. With music festivals going mainstream in India, event producers over the past two to three years have recorded millions in ticket sales and sponsorship revenues, ensuring the sustainability of these events in the future as well. As a direct consequence of the rising popularity of music festivals, there is an unprecedented surge in the number of independent artists across genres who are making the most of digital platforms and live events to find their audience. While Bollywood dominates music consumption in our country, the indie music scene in India is gradually maturing, and things are looking up for independent artistes.

As advertisers look to reach out to young audiences in more immersive ways, they are increasingly cashing in on emerging trends such as music streaming and multi-day music festivals to make sure that their brand is present and visible where the millennials are. Today, India has become a high-potential market for experimental and experiential music events.

Having said that, despite the live music industry growing at an unprecedented rate in India today, what tends to often go unnoticed is the importance and significance of the professional equipments that contributes in numerous ways the overall experience. It is the perfect amalgamation of technology and equipment with music that can create a masterpiece. Every single artist takes their professional instruments and equipment extremely seriously, focusing a lot on their quality, because it could make or break their performance. In other words, professional equipment is indispensable to any artist.

Understanding the needs of the live performing industry, multiple live performance gear is available in the market that cater to those needs and requirements. Sennheiser, is globally recognised for launching the best of audio technology globally. The company has a wide range of product portfolio that focuses on live music and live performers. The EW series of wireless microphone by Sennheiser offers best-in-class audio output and is one the most popular Sennheiser product across the globe. Recently, Sennheiser also launched three new monitoring in-ears- IE 40 pro, IE 400 pro and IE500 pro designed for music creator and live performers.

India has always been a music loving country. Considering the way today’s audience is seeking memorable experiences and the ever-increasing footfalls at music concerts, the live music industry will continue to grow in India in the coming years. This will have a direct impact in the demand for superior professional equipment with cutting-edge technology, making it important for brands like us to constantly innovate and create the best to provide an impetus to this growing culture.

Current Issue : May - June 2023
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