Current Issue : September-October 2024
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Articles September-October 2024

The Indian Music Industry Today: A Melodic Fusion of Tradition, Innovation, and Growth New!

Explore the evolving Indian music industry in this in-depth article featuring insights from IRAA Jury members and industry leaders. read more

Setting New Standards in Nightlife Sound Quality with d&b audiotechnik New!

Revolution Bar in Pune transforms its nightlife experience with d&b audiotechnik's advanced sound system. read more

N-Labs: Revolutionizing India's Pro-Audio Landscape New!

N-Labs, founded by Hemal Bhatt, is revolutionizing India's pro-audio industry with its innovative products, user-first design, and customer service. read more

CSC Audio: Fusing German Engineering with Indian Craftsmanship New!

CSC Audio blends German engineering with Indian craftsmanship to create high-quality pro audio products, with a focus on performance and sustainability. read more

GENELEC A Legacy In Studio Monitoring New!

In this exclusive feature, PALM Expo Magazine dives deep into the leading choice for nearfield studio monitoring, Genelec. Learn how and why Genelec is the industry standard for unmatched precision in studio monitoring. read more

11 Questions With Marcus Graser, CEO of Claypaky New!

In a conversation with PALM Expo Magazine, Marcus Graser, CEO of Claypaky, discusses emerging markets in India, client management tactics, growth strategy and more. read more


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Ragam Pro AVL Upgrades Audio Inventory With India's First DiGiCo Q225


From Left to Right: Azhar Meem, AVL Marketing; Piyush from Hi-Tech Audio & Image LLP; Biju KV, Owner, Ragam Pro AVL; Taris, AVL Marketing; Boney, Sound Engineer, Ragam Pro AVL


As Biju KV, owner of 50-year old, Kerala-based rental company, Ragam Pro AVL, planned to upgrade the company's mixing console, he found himself leaning more and more towards the DiGiCo console. Thus, by purchasing DiGiCo Quantum 225, Ragam Pro AVL became the first rental company in India to own it. "Recently we have planned to upgrade our audio inventory to meet the growing demands of clients. At first, we wanted to purchase one of the SD series from DiGiCo. Meanwhile, DiGiCo introduced Quantum series 338 and 225 in India which are supplied by Hi-Tech Audio & Image who are the authorized distributor for DiGiCo. This is when Azhar Meem from AVL Marketing, Kerala, who is the dealer partner of Hi-Tech Audio & Image, informed us about the powerful Quantum 225 that incorporates all the new design features of the Quantum 338 but in a compact, robust work surface", commented Biju KV.

Rajan Gupta, CEO/Founder, Hi-Tech Audio & Image, said that the combination of DiGiCo's technical excellence and support plays a pivotal role in converting prospects to clients. "DiGiCo has been challenging its limitations while innovating new product range. From S, SD, and now the Quantum 225, DiGiCo has put a ton of power and versatility into a compact work surface. Definitely, Quantum 225 is a rider-friendly solution for Ragam Pro AVL."

In the Indian live industry, Quantum 225 had never been used by any mixing engineer. Though Ragam Pro AVL is keen to invest in Q225, they were initially uncertain. Azhar of AVL Marketing took the initiative to help the client in every possible way. He shared, "We connected with a few sound engineers from our state who got the chance to work with Q225 console in European countries. Their feedback about the console was positive and they were happy with the console's upgraded features. Hearing this, the client was confident to invest in the console. Furthermore, the support provided by Rajan Gupta and Nirdosh Aggarwal of Hi-Tech Audio & Image motivated Ragam Pro AVL about Q225."

"We have been associated with Azhar for a decade now. He has been instrumental in Kerala in promoting brands like DiGiCo among his clients. The inventory requirements for pro audio brands are extensive and it becomes hard for us to cater to everyone. We have a wide span of trusted dealer partners across India like AVL Marketing who are boosting our sales by supporting our brands. Investing in DiGiCo Quantum 225 is aligned with Ragam Pro AVL's future business plan." explained Nirdosh Aggarwal, Managing Director, Hi-Tech Audio & Image.

When choosing the Quantum 225, Biju had the future in mind and wanted a console that would give him the edge in the current market and have longevity for many years ahead. With the Quantum 225 on board, Ragam Pro AVL is now able to provide touring engineers with a much more comprehensive and user-centric mixing workflow.

Being the first DiGiCo Quantum 225 in India, hands-on training was immediately planned for the client. Piyush Joshi, Application Engineer, DiGiCo shared his experience with conducting a well-structured training for Ragam Pro AVL's team. "Q225 is the best-packaged beast in the industry with such efficient technology. Features like nodal processing, spice rack, true solo, DMI slots for protocol integration, have redefined the digital audio console's capabilities. What impresses me most, is that after all these extraordinary added features, operating the console is a breeze, and switching between SD and Quantum range of consoles is seamless. Ragam's choice of acquiring a Q225 with MQ-Rack got them on the latest platform of digital audio protocols. MQ-Rack has set yet another benchmark in terms of AD/DA converters on MADI protocol. MQ-Rack sounds absolutely phenomenal."

Current Issue : September-October 2024
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