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Articles July-August 2023

The Accidental Lighting Designer New!

Lloyd Albuquerque, in a conversation with PALM Magazine, reveals his foray and plans as the go-to "light guy" in the pro lighting industry. read more

Articles July-August 2023

The Future Of AV Is Virtual New!

This year's AV-ICN Expo introduced visitors to a reality that is equally virtual and tangible through a walkthrough with VR headsets. read more

Articles July-August 2023

Epson Captures Big Screen Mapping Projector's Demand at AV-ICN Expo New!

Yoshino San shared Epson's strategy, purpose, and exhibit display theme at AV-ICN expo with Chopra San. read more

Articles July-August 2023

Post Show Review: 11th PALM Sound and Light Awards New!

PALM Sound & Light Awards honoured deserving individuals and companies from the pro sound and lighting industry in its 11th edition. read more

Articles July-August 2023

AV-ICN Expo's AV Architect of the Year New!

In a dramatic moment at the 11th PALM Sound & Light Awards, Founder Anil Chopra announced Kelvin Ashby-King the 'AV Architect of the Year' 2023. read more

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Link SRL Continues To Offer Reliable Solutions For The Indian Pro Audio Industry

Link USA team with Biren Sheth

Established in 1987,


started with manufacturing and distributing cables, connectors, and other pro audio accessories. From that day to this one, the company has gradually evolved to being one of the leading manufacturers of essential audio components around the world, especially in India. This article outlines Link's journey, from inception to expansion, and how, a partnership with Circle Pro Audio and Kiran Sales Corporation puts the brand at the helm of the pro audio landscape in the country.

In 2018, Link started its journey in India with Circle Pave Global Solutions, which is a joint venture between Circle Pro Audio, one of the most sought after Indian Pro Audio brands, and Kiran Sales Corporation, which carries a legacy of over two generations in the Pro Audio business, "India is currently the fastest growing market for almost all industries and thereby having Increased demand in the events space, this has in turn added the demand for Pro Audio products including the complete range of Link products in both the rental and install market", says Biren Sheth, Managing Partner- CEO, Circle Pave.

Link Italy with Biren Sheth and Sachit Subramanian

In December 2022, Meyer Sound Labs, USA, approved all Link SRL's Eurocables and LK Connectors as standard and recommended products for the global range of Panther Series. Subsequently, in February 2023, HARMAN Group also recognized Link as the official cable supplier for the VTX series. "I have used Link and Eurocables for over a decade now, the quality of the cables, their zero-failure rate and creative engineering solutions have always pushed me towards this brand. I am glad that the brands of the world have started to recognize this and that we distribute it today in India", says Sancheth Suvarna, Live Sound Engineer and Managing Partner, Circle Pro Audio.

Currently, Circle Pave Global Solutions has acquired the complete range of Link SRL's Eurocables and LK Connectors in India, and the company has a network of highly capable dealers across India that helps manage and expand its reach seamlessly. Apart from Link SRL, Circle Pave Global Solutions also distributes SKB Cases, GUIL, DirtyRiggers, and ARNO. The partner company, Kiran Sales, also is the distributor for Riptie, Pressmaster, Partex and dealer for Neutrik and many such brands across India.

Link S.R.L. or Link Italy has been one of the most prominent, highly engineered, and reliable Pro AVL supplement manufactures from Italy, holding a legacy of over 35 years. The company has had a strong base of coming up with innovative engineered products. "We at Link have always believed in innovation, it's been our core strength in making ourselves as a premium brand in the European and world markets", says Assunta Fratocchi, Managing Director, Link Italy.

Link team along with their global distributors

"Link was started with a vision for providing a modular connector capable of surviving the harsh elements of concert touring while at the same time maintaining the precision fidelity required in the entertainment industry. Inspired by the military and avionics industry, we developed a new breed of connectors that surpassed all requirements in the industry", comments Marco Piromalli, Founder and Current President, LINK.

Not too soon ago, Link also opened its subsidiary to cater to the growing USA Market under the leadership of veteran audio professional Bob Vanden Burgt. "The ever-growing USA market and the creative demands that come from audio rental companies, manufactures and install entities always keeps our technical minds working", says Burgt, Vice President Global Marketing / GM Americas.

Today, Link has a variety of sub brands under its scope, including LK connectors, Eurocable, PD Link, DG Link, and Link on Air, and more. The company believes in creating customized and modern solutions using the latest technology and protocol language to fit to the current environment.


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