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Articles May-June 2023

Lolllapalooza India: Time To Be Great New!

Viraf Pocha, Director, Landmark Productions, breaks down the intricate audio, video, and lighting deployment by several big names in the pro sound, audiovisual, and lighting industry that made Lollapalooza a massive hit with the visitors. read more

Articles May-June 2023

Cover Story: Inside Nita Mukesh Ambani Cultural Centre New!

PALM Technology sheds more 'light' on the pro lighting technology that adds an exceptional luminance to every inch of The Grand Theatre. IES, spearheaded by Rasesh Parekh, illuminates the venue with lights that spell resplendence. read more

Articles Mar-Apr 2023

Martin's New RGBW Light Engine Propults Compact, Brighter Wash Light Series New!

Mark Mercer-Buss, Martin Global Product Line Manager of Entertainment Lighting, delves deep into how the Martin ELP PAR/ELP PAR IP and Martin ERA 150 Wash Lights elevate the Martin Lighting portfolio. read more

Articles Mar-Apr 2023

Patna's Auditorium Gets New Audio System From SOUNDXPERTS New!

Punjab-based SOUNDXPERTS delivered a complete turnkey solution for Patna Women's College auditorium, including pro audio, video, lighting, control, acoustics, seating, and flooring. Sun Infonet supplied leading brands for prestigious project execution. read more

Articles Mar-Apr 2023

AV-ICN 2023 Show Preview: Strong Sentiment for AV-ICN to Establish New!

The AV-ICN Expo 2023 is a stand-alone Expo in Hall 2 at Bombay Exhibition Centre, Nesco, Mumbai. The AV-ICN Show Preview offers a sneak peek at audiovisual products, technologies, and innovations on display at the show floor this year. read more

Articles Mar-Apr 2023

CAVS, Ahmedabad Elevates INDIAN AV EDUCATION Landscape To New Heights New!

The third edition of CAVS proved once again that when it comes to carving a niche in fields such as audiovisual and integration networking, the sky is the limit. read more

Articles Mar-Apr 2023

Are Global Integrators Reshaping the INDIAN AV INDUSTRY? New!

Global integrators establishing in India are sourcing highly experienced AV professionals from Indian system integrators and AV consultancy companies. Executing large projects worldwide from India, the Indian AV industry is being reshaped to compete for international projects. AV-ICN's Editorial Assistant Ritika Pandey analyses the churn impacting Indian AV industry. read more

Articles Mar-Apr 2023

State-Of-The-Art Technology Set To Be Unveiled At PALM Expo 2023 New!

From premium microphones to cutting-edge stage lighting fixtures, from superlative loudspeakers to ever-reliable cables and connectors - the trade show floor at PALM Expo 2023 promises to bring into spotlight the cream-of-the-crop products from the pro audio and lighting industry. PALM + AV-ICN offers a glimpse into what this edition of India's biggest stage sound, professional lighting, rigging, and trussing trade show has to offer to its visitors. read more


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L-Acoustics Announces Dedicated Sales and Application Team



L-R: Chris Mead and Rahul Samuel


L-Acoustics has announced the appointment of two regional industry experts to support existing partners and grow the company’s presence in key vertical markets, as well as with consultants, integrators, sound engineers, and end users in the region. Over the last decade, the region has been successfully supported by L-Acoustics Sales Manager, Peter Owen, who will now concentrate his expertise on developing key territories in Russia and Eastern Europe.

The appointment of a new, dedicated and locally based team will allow the company to nurture new and closer relationships in the Middle East, India and East Africa. Chris Mead, Sales Manager for the Middle East, India, and East Africa will build relationships and develop business in the region while Rahul Samuel, Application Engineer for the Middle East and India, will provide technical support, design assistance and training to partners and projects throughout the area.

“The Middle East and India regions are very diverse culturally yet share a common commitment to building innovative and technically advanced venues and entertainment experiences,” says Cedric Montrezor, Executive Director of Application at L-Acoustics. “This drive to excel and impress has led the region to dynamic growth – growth which remains resilient throughout the current difficult period.”

Chris Mead is a recognized industry professional with over 15 years of experience in the UK and the Middle East. He began his career designing and implementing AV solutions for end-users and most recently provided technical support and developed sales in the Middle East region for Meyer Sound. “L-Acoustics has achieved its leadership position in the market by developing outstanding products and establishing a global system of standards via a robust partner network,” expresses Mead. “The brand’s rapid growth in the integration market represents an exciting area of development. I look forward to contributing to the continued success of the company and our partners in the region.”

Rahul Samuel is an award-winning live sound engineer with over 15 years of experience as an Acoustic Consultant, FOH/Monitor and System Engineer, System Designer and Educator. He has contributed to the production of some of India’s most spectacular live performances, and latterly representing Meyer Sound, providing technical support in the region. “The Middle East is home to some of the world's biggest projects and they consistently surprise the world by exceeding known limitations,” describes Samuel. “This type of work requires the best minds from around the world and L-Acoustics excels at accompanying people and projects to achieve their technical best. I’m excited to be working alongside our partners to turn their visions into reality.”

Global Director of Business Development at L-Acoustics, Jochen Frohn concludes: “Clients and Partners in the Middle East and India have consistently shown an interest in premium products and a willingness to go the extra mile to achieve excellence and offer the most engaging audience experience. Having this locally based team, with Chris and Rahul’s combined expertise, will allow us to build deeper relationships and offer outstanding support to clients in a region that continues to take a more central role to the strategic growth of L-Acoustics.”

Current Issue : May - June 2023
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