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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more

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Taking the ‘Microflex Advance’ to Indian Pros

Sun Infonet conducts Training, Certification in Mumbai; Plans Roadmap for More

With the aim to disseminate as much knowledge as possible about MXA range of systems to both technical and pre-sales professionals, Sun Infonet, audio distributors, and exclusive Master distributor for ShureMEA in India have conducted three days training certification in Mumbai to promote the popular Microflex range system from Shure in the country.

Of the three-day programming, day one was exclusively for the pre-sales team and the attendees were taken through the sessions on System Overview and Sales, and Digital Audio Network, while day two and three programmings was themed on MXA Certification and meant exclusively for the technical personnel. Day 2 & 3 of the course is strictly limited to 8 seats. This is to ensure quality in knowledge transfer and hands-on sessions.

The three-day training program was led by Shure MEA’s Technical Support Engineer Moswain Welsh Antao, who was flown in from Dubai for the purpose, with Sun Infonet providing necessary system set-up in association with the local partners in the West.

The sessions for technical personnel included applications in meeting room environments, and related user problems; Shure solutions plus supporting technologies; system design and installation; and MXA best practices and voice lift, besides a thorough hands-on session.

Microflex Advance – as the MXA 910 ceiling array microphone, and the MXA 310 tabletop array microphone are together referred to – was the focus of the program, besides the P300 IntelliMix audio conferencing processor forming part of the training.

The trainer was visibly happy with the levels of enthusiasm shown by the participants. “They are willing to learn,” Moswain said. “That’s a good plus, and almost all of them showed good skills too; a little more exposure like this can make them good professionals in this particular activity.”

Further, Hemant Gaba explains, “These systems are very sophisticated in technology and application; it is important for the professionals – both on the sales side and the installation side – to know their unique features and the kind of experience they bring to the user spaces,” he elaborates. “It is keeping this in mind, we, initiated this program, in association with ShureMEA.”

According to him, the knowledge and finer aspects gained here will enable sales people to make a stronger and convincing pitch with potential customers, while those involved with design and install can make the work more experiential.

The attendees were put to test at the end of the program and were awarded Certificates for the skills gained.

The Sun Infonet exec thanked ShureMEA for the commendable support the manufacturer had been lending all through. The success of the initiative has as much to the support of ShureMEA as much to the enthusiasm from the local partners and participants, he added.


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