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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more


Show More

Giacomo Joins Powersoft as Sales Manager For OEM Solutions


Powersoft has announced the appointment of Giacomo Previ as sales manager – OEM Solutions. Taking up this position at the company in January this year, Giacomo is based at Powersoft’s headquarters in Scandicci, also will travel around the world to be closer to customers. With 25 years of experience, knowledge and credibility amassed at leading companies in the pro audio industry, Giacomo is perfectly poised to join Powersoft’s growing team and build on the company’s success story in sound amplification.

Giacomo joins Powersoft from Italian speaker manufacturer Eighteen Sound, where he was in post for almost 15 years, and was already very familiar with Powersoft’s patented IPAL technology following the transducer specialist’s adoption of Powersoft’s amplifier hardware module, IpalMod.

Commenting on his excitement at joining Powersoft, Giacomo said: “It’s a great honour for me to join the Powersoft family and I can’t wait to introduce OEM customers to the most innovative products available on the market. Powersoft simply offers the best amplifier solutions to the pro-audio industry thanks to its unique mix of technological vision, product quality, long term reliability, high performance and unrivalled manufacturing capability, and I have no doubt that the exciting new product roadmap will further reinforce its position. My years of experience have given me a deep understanding of the OEM customer business and I am committed to building relationships with partners old and new based on mutual trust and strong cooperation, taking Powersoft’s successful operations to the next level.”

Adds Luca Giorgi, sales and business development director at Powersoft, who oversees the OEM Solutions Division to which Giacomo has been hired: “Giacomo is a fantastic addition to our team and I’m delighted to welcome him on board. His professional background combined with his strength of character makes him the perfect fit for the team as we take on the challenges ahead in an increasingly competitive marketplace.”

A veteran of the industry with first-hand experience working with OEM customers and complementary products, Giacomo is certain to add huge value - leveraging his network of contacts and extensive knowledge of all aspects of the business to maintain existing and establish new partnerships. Giorgi adds: “With customer experience front of mind, Giacomo will ensure our commitment to a true end-to-end partnership is something we live and breathe; leaving partners in no doubt that Powersoft is the only brand to offer a comprehensive, best-in-class solution.”


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