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Articles July-August 2023

The Accidental Lighting Designer New!

Lloyd Albuquerque, in a conversation with PALM Magazine, reveals his foray and plans as the go-to "light guy" in the pro lighting industry. read more

Articles July-August 2023

The Future Of AV Is Virtual New!

This year's AV-ICN Expo introduced visitors to a reality that is equally virtual and tangible through a walkthrough with VR headsets. read more

Articles July-August 2023

Epson Captures Big Screen Mapping Projector's Demand at AV-ICN Expo New!

Yoshino San shared Epson's strategy, purpose, and exhibit display theme at AV-ICN expo with Chopra San. read more

Articles July-August 2023

Post Show Review: 11th PALM Sound and Light Awards New!

PALM Sound & Light Awards honoured deserving individuals and companies from the pro sound and lighting industry in its 11th edition. read more

Articles July-August 2023

AV-ICN Expo's AV Architect of the Year New!

In a dramatic moment at the 11th PALM Sound & Light Awards, Founder Anil Chopra announced Kelvin Ashby-King the 'AV Architect of the Year' 2023. read more


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Jerad Garza joins Ayrton’s growing sales team


Ayrton has announced the appointment of Jerad Garza as the latest member of its growing International Sales Team.

Originating from Texas, Garza entered the industry as show technician with Gemini LSV in Dallas where he spent 17 years learning all aspects of show production, before progressing to the position of Sales Director and Project Manager. Roles in European & International Sales followed, firstly with Solaris and, most recently, with High End Systems. Garza now brings this wealth of technical, sales and global experience with him to Ayrton.

Based in South Germany, Garza’s role will be to focus on supporting Ayrton’s existing international clients, in addition to establishing and growing new ones, and will have additional responsibility for selling demo and excess stock worldwide.

“Now is an exciting time to join the Ayrton team, and I cannot wait to meet our partners and contribute to their growth and success,” he says. “Ayrton is a brand with a great reputation and I am looking forward to playing my part in upholding that.”

“Jerad has a great understanding of the needs of the international market, an exceptional technical knowledge, and a great affinity with the tenets at the heart of Ayrton,” says Ayrton Global Sales Director, Michael Althaus. “The energy and enthusiasm he brings to Ayrton and his determination to ensure our customers receive the best service, means he will be a great addition to the Ayrton team. We are looking forward to having him on board.”


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