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Articles May-June 2025

The Making Of A Tour: Conversation With Warren D'Souza, SOUND.COM New!

Warren D'Souza of SOUND.COM shares insights into India's evolving touring scene, highlighting logistics, teamwork, and artist-focused sound execution. read more

Genelec Defines Precision Across Mumbai's Music Production Landscape New!

Zacs and Phils transform St. Joseph Church with a modern audio system that enhances worship through clarity, precision, and reverence read more

Mega Sound Delivers Unparalleled Audio at Lollapalooza India 2025 New!

Mega Sound delivered flawless, large-format audio for Green Day and Shawn Mendes at Lollapalooza India 2025 using cutting-edge technology. read more

Inside The Coldplay Spectacle New!

BookMyShow Live's Shipra Venkatesh leads a world-class stadium production with large-scale system integration, power distribution, and advanced rigging. read more

Technical Precision: J Davis Prosound & Lighting Supports Live Acts New!

J Davis Prosound & Lighting and Graflex Inc. deliver world-class technical production for major live acts touring across India. read more


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Shure Names Mark Humrichouser VP Of Sales - America And Asia


Shure Incorporated announced an expanded, global role for Mark Humrichouser, as Vice President of its Americas and Asia/Pacific Sales organizations. In this role, Mark leads the Sales, Marketing, Customer Training and Education, Customer Service, and Product Technical Support functions for these regions.

Prior to this appointment, Mark served as VP and General Manager of the Company’s Americas Business Unit. His other positions at Shure were General Manager of the U.S. Business Unit and Director of U.S. Sales.

Mark began his career at Shure in 2006, after a nine-year tenure at Sennheiser U.S., where he served in several roles, including Team Manager for Professional Systems and the Music Industry, Regional Sales Manager, and Regional Market Development Manager.

“Mark provides valuable and successful sales and marketing leadership,” said Ray Crawford, Senior Vice President, Global Marketing and Sales. “His impressive knowledge of our industry has been instrumental in helping Shure achieve its strategic sales objectives in The Americas. I am confident that Mark will lead Shure sales in the Americas as well as in Asia with the same ability and resolve that he has demonstrated so effectively, and I congratulate him on this expanded position.”


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