Current Issue : September-October 2024
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Articles September-October 2024

The Indian Music Industry Today: A Melodic Fusion of Tradition, Innovation, and Growth New!

Explore the evolving Indian music industry in this in-depth article featuring insights from IRAA Jury members and industry leaders. read more

Setting New Standards in Nightlife Sound Quality with d&b audiotechnik New!

Revolution Bar in Pune transforms its nightlife experience with d&b audiotechnik's advanced sound system. read more

N-Labs: Revolutionizing India's Pro-Audio Landscape New!

N-Labs, founded by Hemal Bhatt, is revolutionizing India's pro-audio industry with its innovative products, user-first design, and customer service. read more

CSC Audio: Fusing German Engineering with Indian Craftsmanship New!

CSC Audio blends German engineering with Indian craftsmanship to create high-quality pro audio products, with a focus on performance and sustainability. read more

GENELEC A Legacy In Studio Monitoring New!

In this exclusive feature, PALM Expo Magazine dives deep into the leading choice for nearfield studio monitoring, Genelec. Learn how and why Genelec is the industry standard for unmatched precision in studio monitoring. read more

11 Questions With Marcus Graser, CEO of Claypaky New!

In a conversation with PALM Expo Magazine, Marcus Graser, CEO of Claypaky, discusses emerging markets in India, client management tactics, growth strategy and more. read more


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AUDAC signs a Strategic Partnership with KEI HiFi for the distribution of Professional Audio Products


AUDAC has announced a new partnership with India’s leading audio distributor KEI HiFi for the exclusive distribution of AUDAC audio products. KEI, which has over 200 trade partners across the country, is already established in the distribution of high quality home audio products.

The addition of AUDAC, to KEI HiFi’s portfolio will enable them to effectively serve the market and meet the demand for professional audio equipment in the Indian Market.

Since beginning, a company, committed to deliver reliable and great-sounding solutions in Belgium, AUDAC has evolved to become one of the world’s most innovative audio companies, specialising in commercial audio and an AV solution that make a difference. With an extensive engineering team, AUDAC designs, engineers and manufactures market leading audio solutions. With a solid history of innovation including the world first steerable column array and the world’s first web based multimedia matrix. AUDAC offers a range of installed sound products that embrace technology and innovation that meet and exceed the demands of system integrators.

Likewise, KEI privately held Marketing and Distribution Company with exclusive distribution rights in India, established in 2006; being technology-based, growth-oriented today KEI enjoys the distinction of being the custodian of a number of world renowned brands - responsible for effectively managing the presence and growth of these brands in India. KEI has adopted a multi- pronged approach to growth - one is growth through increasing sales via growing our network and the other has been through getting complementary offerings together to strengthen our portfolio and enable us to offer greater value to our customers. Currently KEI has two divisions; first to focus on addressing the needs of Home Audio and Pro Audio market in the Indian market another is to Lighting that focuses on fulfilling the needs of High Mast & High Bay LED lighting market in India.

Sanjay G Chawla, founder, KEI HiFi, is passionate about quality sound.He understands the importance of putting together the right components to deliver quality sound for an application. This with the immense customer orientation that he and his team have established themselves in the market for, makes them a perfect AUDAC partner.

Mark Asselberghs, Export manager at AUDAC said: “KEI HiFi is the logical choice for AUDAC, given their strong position in the market complimented by their experienced staff. Their extensive geographic spread throughout the country will allow us to reach our customers effectively across the country both for sales – and technical support.”

Sanjay Chawla, founder, KEI hi-fi said:”We are very excited about the association as it gives us an opportunity to not only strengthen our offerings in the Professional audio segment but also bring into India the unique AUDAC experience through its innovative products and solutions”


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