AUDAC signs a Strategic Partnership with KEI HiFi for the distribution of Professional Audio Products
AUDAC has announced a new partnership with India’s leading audio distributor KEI HiFi for the
exclusive distribution of AUDAC audio products. KEI, which has over 200 trade partners across the
country, is already established in the distribution of high quality home audio products.
The addition of AUDAC, to KEI HiFi’s portfolio will enable them to effectively serve the market and
meet the demand for professional audio equipment in the Indian Market.
Since beginning, a company, committed to deliver reliable and great-sounding solutions in Belgium,
AUDAC has evolved to become one of the world’s most innovative audio companies, specialising in
commercial audio and an AV solution that make a difference. With an extensive engineering team,
AUDAC designs, engineers and manufactures market leading audio solutions. With a solid history of
innovation including the world first steerable column array and the world’s first web based
multimedia matrix. AUDAC offers a range of installed sound products that embrace technology
and innovation that meet and exceed the demands of system integrators.
Likewise, KEI privately held Marketing and Distribution Company with exclusive distribution rights
in India, established in 2006; being technology-based, growth-oriented today KEI enjoys the
distinction of being the custodian of a number of world renowned brands - responsible for effectively
managing the presence and growth of these brands in India. KEI has adopted a multi- pronged approach
to growth - one is growth through increasing sales via growing our network and the other has been
through getting complementary offerings together to strengthen our portfolio and enable us to
offer greater value to our customers. Currently KEI has two divisions; first to focus on addressing
the needs of Home Audio and Pro Audio market in the Indian market another is to Lighting that focuses
on fulfilling the needs of High Mast & High Bay LED lighting market in India.
Sanjay G Chawla, founder, KEI HiFi, is passionate about quality sound.He understands the importance of
putting together the right components to deliver quality sound for an application. This with the immense
customer orientation that he and his team have established themselves in the market for, makes them a
perfect AUDAC partner.
Mark Asselberghs, Export manager at AUDAC said: “KEI HiFi is the logical choice for AUDAC, given their
strong position in the market complimented by their experienced staff. Their extensive geographic
spread throughout the country will allow us to reach our customers effectively across the country
both for sales – and technical support.”
Sanjay Chawla, founder, KEI hi-fi said:”We are very excited about the association as it gives us an
opportunity to not only strengthen our offerings in the Professional audio segment but also bring
into India the unique AUDAC experience through its innovative products and solutions”