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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more

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Electrocraft Purchases AVID VENUE S6L

Sound rental company Electrocraft, recently purchased two comprehensive VENUE S6L live mixing systems – a VENUE S6L 32D system and a VENUE S6L 24D system. The purchase was made through Indian Avid distributor, Ansata.

Roger Drego, director of Electrocraft stated, “We’ve worked with Leslie and his team at Ansata several times before, and we’ve known them to be a company that has always maintained high standards; be it the great range of products that they represent or the sales experience or the impeccable quality of service and technical support that they render. In addition to the impressive pre-sales and sales experience, they also provided our team with extremely helpful training support. When you invest into next generation technology, it’s important that you work with good people who know their technology and are able to back you up on anything whenever needed. That’s what we opted for when choosing to purchase the VENUE S6L from ANSATA.”

The system boasts comprehensive delay compensation feature, customizable Stage 64 racks with I/O, power to support over 300 processing channels with real-time processing HDX-powered DSP engine, Ethernet AVB connectivity across all system components with ability to connect to MADI, Dante, or Thunderbolt devices, option to share the same I/O across multiple networked S6L systems without any loss of audio quality, direct support for AVID and third-party 64-bit AAX DSP plug-ins, and the system’s massive mix bus capacity.

Dwayne Das, one of Electrocraft’s chief engineers shared that the rental company quite identifies with AVID when it comes to foresight in revolutionary pro audio technology. The rental company has kept pace with AVID’s technological offerings to the live sound market.

Yohann Fernandes who is also a chief audio engineer at Electrocraft shared, “AVID has introduced state-of-the-art technology especially when it comes to their VENUE series of consoles. They’ve always been years ahead of their time and have been game changers in the way live sound mixing was perceived and executed. The same goes with the S6L. Its features - the solid build quality, and the unhinged power and dexterity is unique, while the fact that it maintains the lineage of the previous VENUE series consoles makes the entire process of transition so simple and efficient. For example, anybody who’s worked on an SC48 would find it easy to familiarize themselves with the S6L, in terms of the workflow, features and even in some cases, the layout. The system is faster, efficient and versatile. We were impressed with the system the very first time we worked on it during a demo session. Hence, opting for the S6L was quite a natural decision in many ways. And to experience the complete extent of the S6L’s potential, both in terms of feature sets as well as scalability, we opted to add the 32D as well as the 24D.”

Electrocraft have deployed the VENUE S6L 32D system for a few large scale events, one of them being the performance of the Bollywood composers - Salim-Sulaiman at Laxmi Lawns in Pune, which drew an attendance of approximately 10000 people.

Aftab Khan, FOH engineer to Salim-Sulaiman commented, “This was the first time for me working on the S6L, and I was really impressed. Familiarizing yourself with the board is quite easy, especially if you’ve worked on any of the VENUE consoles earlier. The system is really adept and responsive, and the wide range of features delivers all the versatility that an engineer would ever need to recreate just the ideal sound.”

Yohann affirmed “We were working an extremely tight schedule for this show, and this is exactly where we experienced how efficient the system really is in terms of setup and sound checks. A quick run through and we were pretty much good to go. Working in action during the show, some key features like gain tracking, really impressed us all. Plus, the systems extremely efficient layers and screens and incredibly efficient DSP engine made working through any scenario quite easy. Finally, the fact that the system sports AVID’s software that we’re all familiar with, made it an absolute breeze to navigate around the new surface.”

Team Electrocraft exude a calm confidence about their newly acquired VENUE S6L consoles and the kind of role they will play in the future mix of things.

Leslie Lean of Ansata Computer Systems said, “The VENUE S6L will help team Electrocraft in solving challenges of even the most demanding live sound productions, and deliver only the best sound quality, while enjoying familiar VENUE workflows with total show file compatibility. We’re extremely happy to note all the raving reviews about the new VENUE S6L consoles from Roger and his team at Electrocraft.”


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