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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more


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Adam Hall Group Launches New Corporate Positioning and Continues Growth Expansion


The Adam Hall Group has announced its repositioning with a specific focus on business customers. Its newly launched corporate image campaign and a range of expansion measures pave the way. The company aims to increase the transparency of its solution portfolio and its service commitment to customers, partners and event technology professionals worldwide. With an investment of more than 20 million euros in two building complexes, it is laying new foundations for the future.

With this claim, the company makes its focus on event technology solutions for the four professional customer segments – rental companies; AV installers; music instrument retailers and industrial flightcase manufacturers.

With a growing portfolio of pro audio, LED lighting, stage equipment and hardware products, and a newly launched Corporate Website, the company proves that it is solutions-oriented and the completely redesigned B2B Webshop provides enhanced customer-orientation features, such as individual pricing, real-time inventory visibility, and detailed information on products, orders and invoice history, and has been designed to provide customers with transparency and increased usability.

Further international market expansion via partnerships, such as those with the Musical Distributors Group in the United States; Siam Music Yamaha Ltd. in Thailand; Great Wall Musical Instrument Co. Ltd. in China; and many others in Asia and the Pacific, the Middle East, Africa and Latin America, are clear indicators that the Adam Hall Group is also growing outside of Europe. The growth is also evident at the company headquarters in Neu-Anspach. With an investment of over 20 million euros, the new 14,000 m2 (150,000 sq. ft.) Logistics Park is currently being built to increase warehouse capacity. Almost 10,000 pallet spaces and 17,000 container spaces will be available upon completion in late 2017. In 2018, the Adam Hall Group plans to next open the new Experience Center located in the new Adam Hall Str. 1. The architectural hallmarks, designed with business customers, partners, associations and employees in mind, include a fully-equipped product showroom, a large theatre auditorium for live demonstrations, facilities for the Adam Hall Academy and the company restaurant- ‘Come Together’. The integrated R&D department located in the other half of the Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for designing, modelling and 3D prototyping.



“The dynamic markets of our time require bold courage, mobility, innovation and high customer orientation”, said Alexander Pietschmann, CEO. “Our new positioning underscores the identity of the Adam Hall Group and clearly expresses what drives us. Our customers’ needs are our main focus, and we want to provide professionals with innovative, user-friendly and affordable event technology solutions to enable more people to realize their creative ideas”, continued Pietschmann.

“After more than 40 years serving the industry, we are proud that Adam Hall is a well-established name among professionals in event technology”, said Markus Jahnel, COO. “With so much growth and expansion, especially in the last ten years, the company has gradually evolved into a manufacturer and full-scale provider of event technology solutions. The comprehensive range of pro audio, LED lighting, stage equipment and hardware underlines this,” he added.

Nikke Blout, Global Marketing Director said, “Future-oriented innovations – created with passion by people for people – and increased focus on delivering customer-oriented solutions are just a few of the key messages, which the new positioning and new corporate design aims to transport. All of this gives customers, partners and the industry a clearer picture, and above all, an understanding of the values of the Adam Hall Group.”


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