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Articles May-June 2025

The Making Of A Tour: Conversation With Warren D'Souza, SOUND.COM New!

Warren D'Souza of SOUND.COM shares insights into India's evolving touring scene, highlighting logistics, teamwork, and artist-focused sound execution. read more

Genelec Defines Precision Across Mumbai's Music Production Landscape New!

Zacs and Phils transform St. Joseph Church with a modern audio system that enhances worship through clarity, precision, and reverence read more

Mega Sound Delivers Unparalleled Audio at Lollapalooza India 2025 New!

Mega Sound delivered flawless, large-format audio for Green Day and Shawn Mendes at Lollapalooza India 2025 using cutting-edge technology. read more

Inside The Coldplay Spectacle New!

BookMyShow Live's Shipra Venkatesh leads a world-class stadium production with large-scale system integration, power distribution, and advanced rigging. read more

Technical Precision: J Davis Prosound & Lighting Supports Live Acts New!

J Davis Prosound & Lighting and Graflex Inc. deliver world-class technical production for major live acts touring across India. read more


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Audio Technica announces SKE AUDIOTECH as New Professional segment Distribution Partner for India


Audio Technica has announced SKE AUDIOTECH as its new Professional segment Distribution Partner for India. Established in 1962, Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. A-T now creates high-performance microphones, headphones, wireless systems, mixers and electronic products for home and professional use.

Mr. Lovely Arora, SKE Audiotech-Business Head said, “SKE Audiotech is a new company under SKE Group, which has vast legacy in distribution business with more than 25 years of experience in MI, PA market. Utilizing our extensive dealer network, we are able to rightly justify Audio Technica positioning in the Indian market. Our unified policies and rapport with our dealers leads to continuous growth of the distributed brands and Audio Technica was right in conjunction to our brand requirement for MI, PA, Broadcast markets.

Pleased with the partnership, Mr. Rahul Gulati, Director- SKE Group commented, “We are proud to be associated with Audio Technica for Professional Audio market and catering to MI, PA, Studio and Broadcast market in India. The brand itself is among the top microphone/headphone brands worldwide and we are extremely excited to work for the growth of Audio Technica business in India.”

“The new partnership with SKE Audio Tech will mark a strong presence of Audio Technica in India. There is immense scope with this partnership and we will be also launching AT One wirless system for MI,PA market through SKE Audiotech,” added Vinoy Prem, Business Development Manager, Audio Technica (Pro-India Region).


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