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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more

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Matthias Jung, Global Sales Manager Shares Insights on ams OSRAM's Position in the Current Market

A-Pro Lighting sparks Bharat Mandapam International Exhibition-Convention Centre, New Delhi with XMLite LLP 450

As Matthias joined ams OSRAM in 2007, their most important products like SharXS, Lok-it! and subsequently SIRIUS HRI were introduced, and these products still steer the entertainment business today.

With so much to learn, Jung sparked passion for understanding the needs of the diverse base of customers and for bringing that knowledge back to the development teams. He stated, "Where my passion for entertainment lighting has not changed over these years, the market certainly has! In the early years, our competition was clearly other lamp manufacturers, and we focused on building our product portfolio with high performance products of the best quality to take the No. 1 position in our markets."

The strong family brands like Lok-it! SharXS, SIRIUS HRI, and XBO, along with ams OSRAM's strong halogen portfolio are a testament of that focus, hard work, and dedication to the customer. The company has kept a global focus to ensure strong development and sales teams in growing areas such as China.

It's clear that LED products continue to grow and play a strong role in various areas of entertainment lighting, specifically at the OEM level. The industry also knows that traditional lamps are still critical to the customers with many stationary fixtures and moving heads for studio and touring purposes are still in wide use with a significant demand for replacement lamps.

"So, our mission is still clear - to maintain a No. 1 position in entertainment lamp sources and continue to support our customers with a broad portfolio to meet their needs," says Jung.


PALM Expo & AV-ICN Magazine Sept Oct 2023 PALM Expo & AV-ICN Magazine Sept Oct 2023
PALM Expo & AV-ICN Magazine July Aug 2023 PALM Expo & AV-ICN Magazine July Aug 2023
Palm Expo Magazine May June 2023 Palm Expo Magazine May June 2023
Palm Expo Magazine Mar Apr 2023 Palm Expo Magazine Mar Apr 2023