Current Issue : September-October 2024
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Articles September-October 2024

The Indian Music Industry Today: A Melodic Fusion of Tradition, Innovation, and Growth New!

Explore the evolving Indian music industry in this in-depth article featuring insights from IRAA Jury members and industry leaders. read more

Setting New Standards in Nightlife Sound Quality with d&b audiotechnik New!

Revolution Bar in Pune transforms its nightlife experience with d&b audiotechnik's advanced sound system. read more

N-Labs: Revolutionizing India's Pro-Audio Landscape New!

N-Labs, founded by Hemal Bhatt, is revolutionizing India's pro-audio industry with its innovative products, user-first design, and customer service. read more

CSC Audio: Fusing German Engineering with Indian Craftsmanship New!

CSC Audio blends German engineering with Indian craftsmanship to create high-quality pro audio products, with a focus on performance and sustainability. read more

GENELEC A Legacy In Studio Monitoring New!

In this exclusive feature, PALM Expo Magazine dives deep into the leading choice for nearfield studio monitoring, Genelec. Learn how and why Genelec is the industry standard for unmatched precision in studio monitoring. read more

11 Questions With Marcus Graser, CEO of Claypaky New!

In a conversation with PALM Expo Magazine, Marcus Graser, CEO of Claypaky, discusses emerging markets in India, client management tactics, growth strategy and more. read more


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Matthias Jung, Global Sales Manager Shares Insights on ams OSRAM's Position in the Current Market



A-Pro Lighting sparks Bharat Mandapam International Exhibition-Convention Centre, New Delhi with XMLite LLP 450


As Matthias joined ams OSRAM in 2007, their most important products like SharXS, Lok-it! and subsequently SIRIUS HRI were introduced, and these products still steer the entertainment business today.

With so much to learn, Jung sparked passion for understanding the needs of the diverse base of customers and for bringing that knowledge back to the development teams. He stated, "Where my passion for entertainment lighting has not changed over these years, the market certainly has! In the early years, our competition was clearly other lamp manufacturers, and we focused on building our product portfolio with high performance products of the best quality to take the No. 1 position in our markets."

The strong family brands like Lok-it! SharXS, SIRIUS HRI, and XBO, along with ams OSRAM's strong halogen portfolio are a testament of that focus, hard work, and dedication to the customer. The company has kept a global focus to ensure strong development and sales teams in growing areas such as China.

It's clear that LED products continue to grow and play a strong role in various areas of entertainment lighting, specifically at the OEM level. The industry also knows that traditional lamps are still critical to the customers with many stationary fixtures and moving heads for studio and touring purposes are still in wide use with a significant demand for replacement lamps.

"So, our mission is still clear - to maintain a No. 1 position in entertainment lamp sources and continue to support our customers with a broad portfolio to meet their needs," says Jung.

Current Issue : September-October 2024
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