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Articles May-June 2025

The Making Of A Tour: Conversation With Warren D'Souza, SOUND.COM New!

Warren D'Souza of SOUND.COM shares insights into India's evolving touring scene, highlighting logistics, teamwork, and artist-focused sound execution. read more

Genelec Defines Precision Across Mumbai's Music Production Landscape New!

Zacs and Phils transform St. Joseph Church with a modern audio system that enhances worship through clarity, precision, and reverence read more

Mega Sound Delivers Unparalleled Audio at Lollapalooza India 2025 New!

Mega Sound delivered flawless, large-format audio for Green Day and Shawn Mendes at Lollapalooza India 2025 using cutting-edge technology. read more

Inside The Coldplay Spectacle New!

BookMyShow Live's Shipra Venkatesh leads a world-class stadium production with large-scale system integration, power distribution, and advanced rigging. read more

Technical Precision: J Davis Prosound & Lighting Supports Live Acts New!

J Davis Prosound & Lighting and Graflex Inc. deliver world-class technical production for major live acts touring across India. read more


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PureLink GmbH Partners With Alphatec



PureLink GmbH and Alphatec's strategic partnership opens new avenues for PureLink to expand its presence in India, offering versatile AV solutions for hybrid workspaces

German-based PureLink GmbH, one of the leading manufacturers in the professional presentation and media technology industry, announced its strategic partnership with Alphatec in India. By extending its operations to India, PureLink aims to offer cutting-edge AV solutions to the dynamic Indian market, catering to the increasing demand for versatile connectivity options in modern workspaces and hybrid working environments.

Founded in 2006, PureLink GmbH with its headquarters, distribution, and logistics center located in Rheine, Germany, develops, manufactures, and markets a wide range of AV solutions. PureLink currently serves customers in more than 85 countries, with a diverse product range encompassing 3000 SKUs of ProAV products, including the PureInstall series for ProAV and IT connectivity, FiberX for active optical cables, PureTools for ProAV signal management, Vuelogic for workspace and vide collaboration, and Mediahub for workspace connectivity.

Talking about the launch, Ronni Guggenheim, Chief Growth Officer, PureLink GmbH, expressed great enthusiasm about the expansion, stating, "Our entry into the Indian market is a testament to our unwavering commitment to innovation and customer satisfaction. India is a key market because of its vibrant and growing market for seamless AV solutions across various sectors. We are thrilled to offer our cutting-edge professional presentation and media technology to Indian customers. With our strategic partnership with Alphatec, we are confident that our presence in India will succeed and will ensure Indian customers can access our AV technology without compromising on quality and performance."

Devasis Barkataki, Founder and MD, Alphatec, said, "We are excited to partner with PureLink GmbH, a leading provider of AV solutions. Through this strategic partnership, our shared mission is to empower the Indian AV market with state-of-the-art technologies. We are confident that we will swiftly capture the hearts of our target audience with PureLink products that are the benchmark for quality, functionality, and performance."

Since its inception 17 years ago, PureLink GmbH has gained global recognition for its technical brilliance, high-quality materials, and seamless performance over the period of time. From its inception with PureLink cables, to becoming a one-stop-shop for complete AV solutions, including cutting-edge video conferencing and workspace connectivity, PureLink's motto "Install. Connect. Perform." defines its unwavering commitment to excellence.

The company serves the increasing global demand for versatile connectivity options, specifically tailored to hybrid Working and modern workspaces.

Current Issue : May-June 2025
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