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Articles July-August 2023

The Accidental Lighting Designer New!

Lloyd Albuquerque, in a conversation with PALM Magazine, reveals his foray and plans as the go-to "light guy" in the pro lighting industry. read more

Articles July-August 2023

The Future Of AV Is Virtual New!

This year's AV-ICN Expo introduced visitors to a reality that is equally virtual and tangible through a walkthrough with VR headsets. read more

Articles July-August 2023

Epson Captures Big Screen Mapping Projector's Demand at AV-ICN Expo New!

Yoshino San shared Epson's strategy, purpose, and exhibit display theme at AV-ICN expo with Chopra San. read more

Articles July-August 2023

Post Show Review: 11th PALM Sound and Light Awards New!

PALM Sound & Light Awards honoured deserving individuals and companies from the pro sound and lighting industry in its 11th edition. read more

Articles July-August 2023

AV-ICN Expo's AV Architect of the Year New!

In a dramatic moment at the 11th PALM Sound & Light Awards, Founder Anil Chopra announced Kelvin Ashby-King the 'AV Architect of the Year' 2023. read more

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PureLink GmbH Partners With Alphatec

PureLink GmbH and Alphatec's strategic partnership opens new avenues for PureLink to expand its presence in India, offering versatile AV solutions for hybrid workspaces

German-based PureLink GmbH, one of the leading manufacturers in the professional presentation and media technology industry, announced its strategic partnership with Alphatec in India. By extending its operations to India, PureLink aims to offer cutting-edge AV solutions to the dynamic Indian market, catering to the increasing demand for versatile connectivity options in modern workspaces and hybrid working environments.

Founded in 2006, PureLink GmbH with its headquarters, distribution, and logistics center located in Rheine, Germany, develops, manufactures, and markets a wide range of AV solutions. PureLink currently serves customers in more than 85 countries, with a diverse product range encompassing 3000 SKUs of ProAV products, including the PureInstall series for ProAV and IT connectivity, FiberX for active optical cables, PureTools for ProAV signal management, Vuelogic for workspace and vide collaboration, and Mediahub for workspace connectivity.

Talking about the launch, Ronni Guggenheim, Chief Growth Officer, PureLink GmbH, expressed great enthusiasm about the expansion, stating, "Our entry into the Indian market is a testament to our unwavering commitment to innovation and customer satisfaction. India is a key market because of its vibrant and growing market for seamless AV solutions across various sectors. We are thrilled to offer our cutting-edge professional presentation and media technology to Indian customers. With our strategic partnership with Alphatec, we are confident that our presence in India will succeed and will ensure Indian customers can access our AV technology without compromising on quality and performance."

Devasis Barkataki, Founder and MD, Alphatec, said, "We are excited to partner with PureLink GmbH, a leading provider of AV solutions. Through this strategic partnership, our shared mission is to empower the Indian AV market with state-of-the-art technologies. We are confident that we will swiftly capture the hearts of our target audience with PureLink products that are the benchmark for quality, functionality, and performance."

Since its inception 17 years ago, PureLink GmbH has gained global recognition for its technical brilliance, high-quality materials, and seamless performance over the period of time. From its inception with PureLink cables, to becoming a one-stop-shop for complete AV solutions, including cutting-edge video conferencing and workspace connectivity, PureLink's motto "Install. Connect. Perform." defines its unwavering commitment to excellence.

The company serves the increasing global demand for versatile connectivity options, specifically tailored to hybrid Working and modern workspaces.


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