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Articles May-June 2023

Lolllapalooza India: Time To Be Great ^New!

Viraf Pocha, Director, Landmark Productions, breaks down the intricate audio, video, and lighting deployment by several big names in the pro sound, audiovisual, and lighting industry that made Lollapalooza a massive hit with the visitors. read more

Articles May-June 2023

Cover Story: Inside Nita Mukesh Ambani Cultural Centre ^New!

PALM Technology sheds more 'light' on the pro lighting technology that adds an exceptional luminance to every inch of The Grand Theatre. IES, spearheaded by Rasesh Parekh, illuminates the venue with lights that spell resplendence. read more

Articles Mar-Apr 2023

Martin's New RGBW Light Engine Propults Compact, Brighter Wash Light Series ^New!

Mark Mercer-Buss, Martin Global Product Line Manager of Entertainment Lighting, delves deep into how the Martin ELP PAR/ELP PAR IP and Martin ERA 150 Wash Lights elevate the Martin Lighting portfolio. read more

Articles Mar-Apr 2023

Patna's Auditorium Gets New Audio System From SOUNDXPERTS ^New!

Punjab-based SOUNDXPERTS delivered a complete turnkey solution for Patna Women's College auditorium, including pro audio, video, lighting, control, acoustics, seating, and flooring. Sun Infonet supplied leading brands for prestigious project execution. read more

Articles Mar-Apr 2023

AV-ICN 2023 Show Preview: Strong Sentiment for AV-ICN to Establish ^New!

The AV-ICN Expo 2023 is a stand-alone Expo in Hall 2 at Bombay Exhibition Centre, Nesco, Mumbai. The AV-ICN Show Preview offers a sneak peek at audiovisual products, technologies, and innovations on display at the show floor this year. read more

Articles Mar-Apr 2023

CAVS, Ahmedabad Elevates INDIAN AV EDUCATION Landscape To New Heights ^New!

The third edition of CAVS proved once again that when it comes to carving a niche in fields such as audiovisual and integration networking, the sky is the limit. read more

Articles Mar-Apr 2023

Are Global Integrators Reshaping the INDIAN AV INDUSTRY? ^New!

Global integrators establishing in India are sourcing highly experienced AV professionals from Indian system integrators and AV consultancy companies. Executing large projects worldwide from India, the Indian AV industry is being reshaped to compete for international projects. AV-ICN's Editorial Assistant Ritika Pandey analyses the churn impacting Indian AV industry. read more

Articles Mar-Apr 2023

State-Of-The-Art Technology Set To Be Unveiled At PALM Expo 2023 ^New!

From premium microphones to cutting-edge stage lighting fixtures, from superlative loudspeakers to ever-reliable cables and connectors - the trade show floor at PALM Expo 2023 promises to bring into spotlight the cream-of-the-crop products from the pro audio and lighting industry. PALM + AV-ICN offers a glimpse into what this edition of India's biggest stage sound, professional lighting, rigging, and trussing trade show has to offer to its visitors. read more

DPA Microphones Appoints Soren Hogsberg as EVP of Sales and Marketing

Published 3rd June, 2021

Soren Hogsberg, Executive Vice President of Sales and Marketing,
DPA Microphones

DPA Microphones has announced the appointment of Soren Hogsberg as Executive Vice President of Sales and Marketing, effective immediately. As a former executive with many of Denmark’s leading corporations, Hogsberg will call on his global experiences to lead DPA in strengthening the coordination of its sales and marketing initiatives.

“In an effort to further increase DPA’s impact in the global market, it has been our recent goal to bring sales and marketing together under one functional, joint management team,” says Kalle Hvidt Nielsen, CEO of DPA Microphones A/S. “In recognition of these continued efforts, I am incredibly excited to introduce Soren Hogsberg as the newest member of the team. With his extensive experience from large acoustical corporations, Soren has an ideal background to help lift DPA to an even stronger position in the pro audio market. Soren will have the overall responsibility for our global sales and marketing organization, which includes product management, customer care and corporate service.”

A graduate and post-graduate of the Aarhus School of Business, Hogsberg most recently served as Vice President of International Sales at Demant A/S, a leading international health care company focused on hearing aids, audiological equipment and personal communication. Hogsberg also previously held senior positions at Vestas Wind System A/S and GN Store Nord A/S, which is among the top 20 traded companies in Denmark. With DPA’s background also rooted in the hearing aid industry, Hogsberg’s knowledge of miniature audio devices will prove useful in managing DPA’s sales and marketing teams in supporting the brand’s valued customers.

“There are similarities from my previous positions that I can bring to my new role with DPA, and I look forward to learning and growing the brand,” says Hogsberg. “I can really sense and feel that DPA is something special ― the company has a fantastic range of products and history. I have a wonderful feeling about stepping into a more focused company, where I can help to further develop DPA’s exceptional culture. That is something that truly excites me. It will provide me with a better chance of taking DPA to the next level, and I’m certain I can utilize the many tools that I’ve developed while working with larger brands. I’m thrilled to begin this role and help grow DPA Microphones further as an acclaimed pro audio brand.”