DPA Microphones Appoints Soren Hogsberg as EVP of Sales and Marketing
Soren Hogsberg, Executive Vice President of Sales and Marketing,
DPA Microphones
DPA Microphones has announced the appointment of Soren Hogsberg as Executive Vice President of Sales and Marketing, effective immediately. As a former executive with many of Denmark’s leading corporations, Hogsberg will call on his global experiences to lead DPA in strengthening the coordination of its sales and marketing initiatives.
“In an effort to further increase DPA’s impact in the global market, it has been our recent goal to bring sales and marketing together under one functional, joint management team,” says Kalle Hvidt Nielsen, CEO of DPA Microphones A/S. “In recognition of these continued efforts, I am incredibly excited to introduce Soren Hogsberg as the newest member of the team. With his extensive experience from large acoustical corporations, Soren has an ideal background to help lift DPA to an even stronger position in the pro audio market. Soren will have the overall responsibility for our global sales and marketing organization, which includes product management, customer care and corporate service.”
A graduate and post-graduate of the Aarhus School of Business, Hogsberg most recently served as Vice President of International Sales at Demant A/S, a leading international health care company focused on hearing aids, audiological equipment and personal communication. Hogsberg also previously held senior positions at Vestas Wind System A/S and GN Store Nord A/S, which is among the top 20 traded companies in Denmark. With DPA’s background also rooted in the hearing aid industry, Hogsberg’s knowledge of miniature audio devices will prove useful in managing DPA’s sales and marketing teams in supporting the brand’s valued customers.
“There are similarities from my previous positions that I can bring to my new role with DPA, and I look forward to learning and growing the brand,” says Hogsberg. “I can really sense and feel that DPA is something special ― the company has a fantastic range of products and history. I have a wonderful feeling about stepping into a more focused company, where I can help to further develop DPA’s exceptional culture. That is something that truly excites me. It will provide me with a better chance of taking DPA to the next level, and I’m certain I can utilize the many tools that I’ve developed while working with larger brands. I’m thrilled to begin this role and help grow DPA Microphones further as an acclaimed pro audio brand.”