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Articles July-August 2023

The Accidental Lighting Designer New!

Lloyd Albuquerque, in a conversation with PALM Magazine, reveals his foray and plans as the go-to "light guy" in the pro lighting industry. read more

Articles July-August 2023

The Future Of AV Is Virtual New!

This year's AV-ICN Expo introduced visitors to a reality that is equally virtual and tangible through a walkthrough with VR headsets. read more

Articles July-August 2023

Epson Captures Big Screen Mapping Projector's Demand at AV-ICN Expo New!

Yoshino San shared Epson's strategy, purpose, and exhibit display theme at AV-ICN expo with Chopra San. read more

Articles July-August 2023

Post Show Review: 11th PALM Sound and Light Awards New!

PALM Sound & Light Awards honoured deserving individuals and companies from the pro sound and lighting industry in its 11th edition. read more

Articles July-August 2023

AV-ICN Expo's AV Architect of the Year New!

In a dramatic moment at the 11th PALM Sound & Light Awards, Founder Anil Chopra announced Kelvin Ashby-King the 'AV Architect of the Year' 2023. read more

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Symetrix Inc. Partners with Alphatec In India for Seamless Distribution Services

Symetrix Inc. partners with Alphatec to establish and expand presence in the Indian AV market

US-based Symetrix Inc., a leading provider of high-performance audio hardware, software, and AV control systems, has announced its expansion in the Indian market. In a move to solidify its foothold in India, Symetrix Inc. has signed a strategic distribution partnership agreement with Alphatec. This strategic partnership aims to strengthen Symetrix's presence in the dynamic Indian AV market while fostering innovation through close collaboration with Indian partners and customers.

Founded in 1976 in a recording studio in Seattle, U.S, Symetrix Inc has built a reputation for innovation, sound quality, and craftsmanship. With its focus on craftsmanship, performance, and the most significant degree of customer satisfaction while adhering to their values, the company's award-winning technical support and customer care ensure that customers receive the highest level of service.

Talking about Symetrix's collaboration with Alphatec, Jim Newhouse, Director of International Sales, Symetrix Inc, said," We are excited to bring our cutting-edge audio solutions to India. The size and the growth velocity of the Indian AV industry make India an important market for us. We are also thrilled to collaborate and fuel our strength with Alphatec to offer deliver a high-performance audio experience to our customers."

Regarding the association, Devasis Barkataki, Founder and Managing Director of Alphatec, said, "Symetrix's track record of innovation and commitment to delivering high-performance AV solutions align perfectly with our values and goals. Together, we aim to empower the Indian AV market with cutting-edge technologies and provide our customers with superior audio hardware, software, and AV control systems. This collaboration represents a significant step towards revolutionizing the industry and meeting the unique demands of our Indian customers."

By combining Symetrix's expertise in AV technology with Alphatec's local market knowledge and network, the collaboration aims to provide enhanced support and superior AV solutions to customers in India. This partnership further aims to offer enhanced accessibility to a diverse range of high-quality audio products, namely the xIO XLR-Series, the T-7 Glass touchscreen, and the AV-Ops Center remote monitoring platform.

As Symetrix continues to expand its global footprint and drive innovation, customers can expect a continued focus on research and development, ensuring the delivery of advanced AV processing and control solutions. The company remains dedicated to upholding its reputation for excellence and providing award-winning technical support and customer care to clients worldwide. Prominently known for engineering audio tools that deliver studio-quality sound, Symetrix Inc is a 40+ year old brand and sold in over 60 countries.


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