Current Issue : July-August 2024
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Articles July-August 2024

Discover the Best Studio Microphones of 2024 New!

Unlock the full potential of your recordings with the latest studio microphones. This feature highlights exceptional products from leading brands that deliver unparalleled sound quality and durability. Explore the dynamic and condenser options redefining the pro audio market. read more

Upgrade Your Sound: 6 Reasons to Switch to Digital Wireless Microphones New!

From minimising interference to ensuring crystal-clear performance, find out why making the switch from Analogue to Digital can enhance your live shows. Elevate your audio and discover how digital systems offer superior sound quality, intelligent signal management, and hassle-free setup. read more

Phoenix Networks Makes International Debut at Kathmandu Music Festival 2024 New!

Phoenix Networks, in collaboration with Meyer Sound Panther and Leopard systems, celebrates a major milestone with its first international gig at the Kathmandu Music Festival 2024, enhances the vibrant cultural exchange in Nepal. Join us as we explore this landmark achievement and the future of Phoenix Networks on the world stage. read more

Leksa Lighting: Pioneering Professional Lighting Solutions New!

Leksa Lighting Technologies is revolutionizing the professional lighting industry in India with its cutting-edge LED solutions. Ronald Silva D'Souza delves deeper into how the brand is performing in the lighting market and its commitment to the 'Make in India' initiative read more

Shaping the Future of Sound: Meet the IRAA 2024 Jury Panel New!

As the Indian Recording Arts Academy Awards (IRAA) supported by GENELEC, the IRAA Awards continue to recognize outstanding achievements in music production and engineering. This year's esteemed jury panel continue to recognize outstanding achievements in music production and engineering read more

Audio Visual Magic at Lollapalooza India 2024 New!

Lollapalooza India's 2024 edition showcased an eclectic mix of global and local music across four stages. This article highlights the stellar audio-visual setups by Audio Dimensionz on Perry's Stage and ElectroCraft on the Nexa Stage, delivering a truly immersive experience. read more

Panel Discussion on Manufactured Lighting in India New!

A panel of industry experts, moderated by Viraf Pocha, discussed the potential and challenges of advancing 'Make in India' for stage lighting technology with insights from leaders like Ronald Silvan D'Souza, Manoj Lobo, Koy Neminathan, and Arvind Singh. read more

Sound Matters: Taking Noise Off The Menu New!

Hewshott, one of the leading technology, acoustics, and theatre consultants in the world, delivered exceptional spatial experiences at Otra, Kala Ghoda. read more

11 Questions with Christine Schyvinck New!

CEO of Shure, reflects on her 35-year journey with the company and discusses her vision for the audio technology giant. read more

Canara Lighting Completes Landmark Installation at India International Convention & Exhibition Centre (IICC), Yashobhoomi New!

Canara Lighting successfully completed a significant project at the India International Convention & Exhibition Centre (IICC), Yashobhoomi, in Dwarka, New Delhi. read more

Celebrating 22 Years of Innovation and Industry Leadership in India's Live Events Sector New!

The 22nd edition of PALM Expo, held from May 30 to June 1, 2024, at the Bombay Exhibition Centre in Mumbai, saw a record-breaking 25,510 unique visitors and was a massive success. Spanning 30,000 sqm, the expo showcased the latest in live events, media, and entertainment technology, with electrifying performances and cutting-edge industry insights. read more


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Symetrix Inc. Partners with Alphatec In India for Seamless Distribution Services



Symetrix Inc. partners with Alphatec to establish and expand presence in the Indian AV market

US-based Symetrix Inc., a leading provider of high-performance audio hardware, software, and AV control systems, has announced its expansion in the Indian market. In a move to solidify its foothold in India, Symetrix Inc. has signed a strategic distribution partnership agreement with Alphatec. This strategic partnership aims to strengthen Symetrix's presence in the dynamic Indian AV market while fostering innovation through close collaboration with Indian partners and customers.

Founded in 1976 in a recording studio in Seattle, U.S, Symetrix Inc has built a reputation for innovation, sound quality, and craftsmanship. With its focus on craftsmanship, performance, and the most significant degree of customer satisfaction while adhering to their values, the company's award-winning technical support and customer care ensure that customers receive the highest level of service.

Talking about Symetrix's collaboration with Alphatec, Jim Newhouse, Director of International Sales, Symetrix Inc, said," We are excited to bring our cutting-edge audio solutions to India. The size and the growth velocity of the Indian AV industry make India an important market for us. We are also thrilled to collaborate and fuel our strength with Alphatec to offer deliver a high-performance audio experience to our customers."

Regarding the association, Devasis Barkataki, Founder and Managing Director of Alphatec, said, "Symetrix's track record of innovation and commitment to delivering high-performance AV solutions align perfectly with our values and goals. Together, we aim to empower the Indian AV market with cutting-edge technologies and provide our customers with superior audio hardware, software, and AV control systems. This collaboration represents a significant step towards revolutionizing the industry and meeting the unique demands of our Indian customers."

By combining Symetrix's expertise in AV technology with Alphatec's local market knowledge and network, the collaboration aims to provide enhanced support and superior AV solutions to customers in India. This partnership further aims to offer enhanced accessibility to a diverse range of high-quality audio products, namely the xIO XLR-Series, the T-7 Glass touchscreen, and the AV-Ops Center remote monitoring platform.

As Symetrix continues to expand its global footprint and drive innovation, customers can expect a continued focus on research and development, ensuring the delivery of advanced AV processing and control solutions. The company remains dedicated to upholding its reputation for excellence and providing award-winning technical support and customer care to clients worldwide. Prominently known for engineering audio tools that deliver studio-quality sound, Symetrix Inc is a 40+ year old brand and sold in over 60 countries.

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