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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more

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Ayrton Welcomes Vardhaman Megatech as its New Distributor for India

L to R: Kekul Sheth, Jeff Mandot, Vicky Pereira, and Rashmi Shirpute

Ayrton announced the appointment of Vardhaman Megatech (VMT) as its new, exclusive distributor for India.

VMT is a leading professional audio and lighting distribution company with a family history that spans 6 generations from its formation in 1807. VMT's thriving professional audio and lighting business was first introduced in 1958 and operates through a retail division (VMT Retail) of 13 nationwide stores/offices, an enterprise division (VMT Enterprise) specialising in serving corporate clients and institutions, and a distribution division (VMT Distribution) that represents some of the world's leading brands in professional audio and lighting.

"We are thrilled and honoured to be Ayrton distributors," says VMT's Country Head for Distribution Sales, Kekul Sheth. "Ayrton's reputation for innovation, quality, and excellence in the professional lighting industry is second to none, and we are excited to bring their exceptional product range to our customers," adds Kekul. "The growth of the entertainment and event industry in India, coupled with the rising demand for high-quality productions, creates opportunities for innovative lighting solutions. Ayrton is renowned for pushing the boundaries of technology and design, and their product range aligns perfectly with our commitment to offering cutting-edge solutions to our customers. We are confident that Indian lighting professionals, event organizers, and production companies will appreciate the unmatched quality and capabilities that Ayrton fixtures offer.

"We believe that the partnership with Ayrton will strengthen our position in the professional lighting industry in India and enable us to provide our customers with innovative lighting solutions that meet their highest expectations," adds Jeff Mandot, Director Sales, VMT.

"We are so happy to welcome VMT into the Ayrton distribution network," says Michael Althaus, Ayrton's global sales director. "VMT's exceptional customer service and technical knowledge, combined with their total commitment to supporting their customers throughout their Ayrton journey, will ensure VMT customers have all the necessary resources and expertise to make the most of Ayrton's innovative technologies in achieving their creative vision. We are looking forward to seeing the outcomes from this exceptionally creative region." VMT's immediate plans to develop the Ayrton brand include targeted marketing campaigns, online promotions, and participation in industry events to raise awareness. "We will organize training workshops to educate professionals on Ayrton's advanced technologies and collaborate with designers and production houses to showcase Ayrton fixtures transformative capabilities in high-profile projects," confirms Kekul.


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