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Articles May-June 2023

Lolllapalooza India: Time To Be Great New!

Viraf Pocha, Director, Landmark Productions, breaks down the intricate audio, video, and lighting deployment by several big names in the pro sound, audiovisual, and lighting industry that made Lollapalooza a massive hit with the visitors. read more

Articles May-June 2023

Cover Story: Inside Nita Mukesh Ambani Cultural Centre New!

PALM Technology sheds more 'light' on the pro lighting technology that adds an exceptional luminance to every inch of The Grand Theatre. IES, spearheaded by Rasesh Parekh, illuminates the venue with lights that spell resplendence. read more

Articles Mar-Apr 2023

Martin's New RGBW Light Engine Propults Compact, Brighter Wash Light Series New!

Mark Mercer-Buss, Martin Global Product Line Manager of Entertainment Lighting, delves deep into how the Martin ELP PAR/ELP PAR IP and Martin ERA 150 Wash Lights elevate the Martin Lighting portfolio. read more

Articles Mar-Apr 2023

Patna's Auditorium Gets New Audio System From SOUNDXPERTS New!

Punjab-based SOUNDXPERTS delivered a complete turnkey solution for Patna Women's College auditorium, including pro audio, video, lighting, control, acoustics, seating, and flooring. Sun Infonet supplied leading brands for prestigious project execution. read more

Articles Mar-Apr 2023

AV-ICN 2023 Show Preview: Strong Sentiment for AV-ICN to Establish New!

The AV-ICN Expo 2023 is a stand-alone Expo in Hall 2 at Bombay Exhibition Centre, Nesco, Mumbai. The AV-ICN Show Preview offers a sneak peek at audiovisual products, technologies, and innovations on display at the show floor this year. read more

Articles Mar-Apr 2023

CAVS, Ahmedabad Elevates INDIAN AV EDUCATION Landscape To New Heights New!

The third edition of CAVS proved once again that when it comes to carving a niche in fields such as audiovisual and integration networking, the sky is the limit. read more

Articles Mar-Apr 2023

Are Global Integrators Reshaping the INDIAN AV INDUSTRY? New!

Global integrators establishing in India are sourcing highly experienced AV professionals from Indian system integrators and AV consultancy companies. Executing large projects worldwide from India, the Indian AV industry is being reshaped to compete for international projects. AV-ICN's Editorial Assistant Ritika Pandey analyses the churn impacting Indian AV industry. read more

Articles Mar-Apr 2023

State-Of-The-Art Technology Set To Be Unveiled At PALM Expo 2023 New!

From premium microphones to cutting-edge stage lighting fixtures, from superlative loudspeakers to ever-reliable cables and connectors - the trade show floor at PALM Expo 2023 promises to bring into spotlight the cream-of-the-crop products from the pro audio and lighting industry. PALM + AV-ICN offers a glimpse into what this edition of India's biggest stage sound, professional lighting, rigging, and trussing trade show has to offer to its visitors. read more


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SURGEX ANNOUNCES GENERATION AV AS SALES AGENCY FOR APAC




SurgeX has appointed Generation AV as its sales agency in the Asia Pacific region. The agreement will see SurgeX enhance its presence in the region, with Generation AV staff based in Asia providing a full service - encompassing sales, training and technical support for the brand in pro audio, residential and pro AV markets.

"We're very happy to be working with Generation AV, which has the specialist expertise and regional market understanding that we need to help grow our presence in APAC," said Justin Peyton, Director of Sales EMEA & APAC at SurgeX. "Generation AV has an excellent record of delivering for brands, and we're excited to work with them to further establish ourselves in this territory with our extensive range of power management solutions. This deal will also be of huge benefit to our existing partners in the region, who will now have access to a team able to provide local specialist support, without needing to overcome time zone differences by liaising with our team members from farther afield in the UK or the US."

Singapore-based Generation AV has team members in Singapore, Philippines and India. Its staff has decades of market experience in the AV industry from across the diverse territory. It will support SurgeX's entire surge elimination and UPS product range.

"It's exciting to be working with SurgeX, and we greatly value the trust they have placed in us to provide real-time support in APAC," said David McKinney, Managing Director, Generation AV. "SurgeX is a strong and complementary addition to our portfolio of leading brands, and we're looking forward to meeting customers and adding value to the brand. We have established solid relationships with many partners in the industry, which will help us to increase awareness of SurgeX. This will in turn allow us to develop business opportunities, which we believe SurgeX is well placed to capitalise on."

Current Issue : May - June 2023
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