SURGEX ANNOUNCES GENERATION AV AS SALES AGENCY FOR APAC
SurgeX has appointed Generation AV as its sales agency in the Asia Pacific region. The agreement
will see SurgeX enhance its presence in the region, with Generation AV staff based in Asia providing
a full service - encompassing sales, training and technical support for the brand in pro audio,
residential and pro AV markets.
"We're very happy to be working with Generation AV, which has the specialist expertise and regional
market understanding that we need to help grow our presence in APAC," said Justin Peyton,
Director
of Sales EMEA & APAC at SurgeX. "Generation AV has an excellent record of delivering for brands, and
we're excited to work with them to further establish ourselves in this territory with our extensive
range of power management solutions. This deal will also be of huge benefit to our existing partners
in the region, who will now have access to a team able to provide local specialist support, without
needing to overcome time zone differences by liaising with our team members from farther afield in
the UK or the US."
Singapore-based Generation AV has team members in Singapore, Philippines and India. Its staff has
decades of market experience in the AV industry from across the diverse territory. It will support
SurgeX's entire surge elimination and UPS product range.
"It's exciting to be working with SurgeX, and we greatly value the trust they have placed in us to
provide real-time support in APAC," said David McKinney, Managing Director, Generation AV. "SurgeX
is a strong and complementary addition to our portfolio of leading brands, and we're looking forward
to meeting customers and adding value to the brand. We have established solid relationships with
many partners in the industry, which will help us to increase awareness of SurgeX. This will in turn
allow us to develop business opportunities, which we believe SurgeX is well placed to capitalise
on."