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Articles May-June 2025

The Making Of A Tour: Conversation With Warren D'Souza, SOUND.COM New!

Warren D'Souza of SOUND.COM shares insights into India's evolving touring scene, highlighting logistics, teamwork, and artist-focused sound execution. read more

Genelec Defines Precision Across Mumbai's Music Production Landscape New!

Zacs and Phils transform St. Joseph Church with a modern audio system that enhances worship through clarity, precision, and reverence read more

Mega Sound Delivers Unparalleled Audio at Lollapalooza India 2025 New!

Mega Sound delivered flawless, large-format audio for Green Day and Shawn Mendes at Lollapalooza India 2025 using cutting-edge technology. read more

Inside The Coldplay Spectacle New!

BookMyShow Live's Shipra Venkatesh leads a world-class stadium production with large-scale system integration, power distribution, and advanced rigging. read more

Technical Precision: J Davis Prosound & Lighting Supports Live Acts New!

J Davis Prosound & Lighting and Graflex Inc. deliver world-class technical production for major live acts touring across India. read more


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Asees Kaur and Nitin Chandila Named Brand Ambassador of Krystals Cables & Kwik Truss



Sandeep Mohan, MD of Krystals Cables & Kwik Truss with Brand Ambassador Asees Kaur, Bollywood Singer.

Sandeep Mohan, MD of Krystals Cables & Kwik Truss with Brand Ambassador Asees Kaur, Bollywood Singer.


Krystal recently announced their brand ambassador, Ms. Asees Kaur for their Wires & Cable and Mr. Nitin Chandila- Mr. India 2022 for KWIK Truss Range of Aluminium Trusses.

Sandeep Mohan, Managing Director, Krystals Cables & Kwik Truss says, "The high strength and the agility of Nitin Chandila match with the high strength, satin silver finish and ease of use of our Trusses. By joining hands with Nitin, the company wants to convey a message that the best bodybuilder of India 2022, represents the best aluminium truss company of India"

Asees Kaur is a recognized artist in the Bollywood music industry with the most streamed songs and featured on New York Times Square twice in 2021. She is eminently known for hits such as 'Raataan Lambiyaan' (Shershah), 'Ve Maahi' (Kesari), 'Ankh Lad Jave' (Love Yatri), 'Chogada, 'Bolna' (Kapoor & Sons) etc. Asees has received the Filmfare Award 2021 for the Best Female Playback Singer and Mirchi Music Awards 2022 for Best Song (Raataan Lambiyan) and Best Album of the Year 2022.

"The melodious voice of Asees Kaur and the high-quality transmit ability of our cables ensure a mesmerizing experience for the audience. By announcing Asees Kaur its brand ambassador, Krystals wants to ensure its customers that their products are as melodious, crisp, and high end as Asees Kaur's voice," said Sandeep.

Nitin Chandila, Mr. India 2022 Brand Ambassador for KWIK Truss Range of Aluminium Trusses.

Nitin Chandila, Mr. India 2022 Brand Ambassador for KWIK Truss Range of Aluminium Trusses.


Krystals also announces the Vision of the company for the years to come. Krystals is looking forward to expanding its wings into the International Market, with their wide product portfolio of Microphone cables, Speaker cables, Snake cables, Lighting cables and Mains cables. Krystals have been serving the industry by providing cables to the Indian standards and international standards and specifications.

Krystals has been catering to all the segments of the industry including Concerts, Cinema Halls, Auditoriums, Hotels, Schools, Hospitals, Places of Worship etc. For the year 2022, Krystals will be introducing its fully indigenous XLR Connectors by mid-June and will further add other connectors like Mono Jack, Stereo Jack, and Powercon periodically.

Krystals is also into the manufacturing of Aluminium Trusses. The Satin Silver finish of the KWIK TRUSSES Pro Series gives an aesthetic look to the trusses and minimizes the mess of oxidation in the mill finish provided by various competitors including the Chinese ones.

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