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Articles May-June 2023

Lolllapalooza India: Time To Be Great New!

Viraf Pocha, Director, Landmark Productions, breaks down the intricate audio, video, and lighting deployment by several big names in the pro sound, audiovisual, and lighting industry that made Lollapalooza a massive hit with the visitors. read more

Articles May-June 2023

Cover Story: Inside Nita Mukesh Ambani Cultural Centre New!

PALM Technology sheds more 'light' on the pro lighting technology that adds an exceptional luminance to every inch of The Grand Theatre. IES, spearheaded by Rasesh Parekh, illuminates the venue with lights that spell resplendence. read more

Articles Mar-Apr 2023

Martin's New RGBW Light Engine Propults Compact, Brighter Wash Light Series New!

Mark Mercer-Buss, Martin Global Product Line Manager of Entertainment Lighting, delves deep into how the Martin ELP PAR/ELP PAR IP and Martin ERA 150 Wash Lights elevate the Martin Lighting portfolio. read more

Articles Mar-Apr 2023

Patna's Auditorium Gets New Audio System From SOUNDXPERTS New!

Punjab-based SOUNDXPERTS delivered a complete turnkey solution for Patna Women's College auditorium, including pro audio, video, lighting, control, acoustics, seating, and flooring. Sun Infonet supplied leading brands for prestigious project execution. read more

Articles Mar-Apr 2023

AV-ICN 2023 Show Preview: Strong Sentiment for AV-ICN to Establish New!

The AV-ICN Expo 2023 is a stand-alone Expo in Hall 2 at Bombay Exhibition Centre, Nesco, Mumbai. The AV-ICN Show Preview offers a sneak peek at audiovisual products, technologies, and innovations on display at the show floor this year. read more

Articles Mar-Apr 2023

CAVS, Ahmedabad Elevates INDIAN AV EDUCATION Landscape To New Heights New!

The third edition of CAVS proved once again that when it comes to carving a niche in fields such as audiovisual and integration networking, the sky is the limit. read more

Articles Mar-Apr 2023

Are Global Integrators Reshaping the INDIAN AV INDUSTRY? New!

Global integrators establishing in India are sourcing highly experienced AV professionals from Indian system integrators and AV consultancy companies. Executing large projects worldwide from India, the Indian AV industry is being reshaped to compete for international projects. AV-ICN's Editorial Assistant Ritika Pandey analyses the churn impacting Indian AV industry. read more

Articles Mar-Apr 2023

State-Of-The-Art Technology Set To Be Unveiled At PALM Expo 2023 New!

From premium microphones to cutting-edge stage lighting fixtures, from superlative loudspeakers to ever-reliable cables and connectors - the trade show floor at PALM Expo 2023 promises to bring into spotlight the cream-of-the-crop products from the pro audio and lighting industry. PALM + AV-ICN offers a glimpse into what this edition of India's biggest stage sound, professional lighting, rigging, and trussing trade show has to offer to its visitors. read more


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L-Acoustics Introduces New Global Sales Director Team



(L-R) Laurent Vassie, David Cooper, BJ Shaver, Jacob Barfoed and Jochen Frohn

(L-R) Laurent Vassie, David Cooper, BJ Shaver, Jacob Barfoed and Jochen Frohn


L-Acoustics continues to invest in its teams to ensure smooth and sufficient services to their with customers' needs. L-Acoustics continues to invest in its teams to ensure smooth and sufficient services to their customers' needs, having recently announced the creation of a team dedicated to the Asia-Pacific region, the manufacturer now announces that it has created and filled three key Sales Director positions to match its regional operational structure: BJ Shaver for the Americas, David Cooper for Asia-Pacific (APAC), and Jacob Barfoed for Europe, Middle East, and Africa (EMEA). All three directly report to L-Acoustics Global Director of Business Development Jochen Frohn, BJ and David will also be developing regional sales strategies in close collaboration with Americas CEO Alan Macpherson and APAC CEO Tim Zhou respectively.

Based in, Arkansas, L-Acoustics Sales Director, Americas BJ Shaver has been with the company for over nine years, first serving as a regional sales manager for the southeastern US, and then later as an installation business development director, Install for the Americas. Before joining L-Acoustics, he spent six years with an AVL integrator.

Recently relocating from the United Kingdom to new L-Acoustics APAC office in Singapore, David Cooper has also been promoted to his current role as L-Acoustics Sales Director, APAC. Like Shaver, Cooper has spent more than nine years with the manufacturer as a sales manager and is well known throughout the industry for his prior 20-year association with Midas mixing consoles.

Jacob Barfoed, L-Acoustics Director of Sales, EMEA, is based in Copenhagen and a new hire to L-Acoustics. Barfoed comes to the manufacturer from Sony Professional, where he spent nearly two decades in various leadership capacities, the latest being head of European sales.

"After a couple of understandably quiet years, the world is ravenous for live entertainment and, by extension, the technology to make those performances more memorable than ever," says Frohn. "By all early markers, 2022 is shaping up to be a robust year for L-Acoustics., To properly ensure that our clients are supported regionally with the highest level of experience, business acumen, and integrity, we've turned to three incredibly sharp professionals: BJ, David, and Jacob. While they'll lead sales teams with a local focus, they will also collectively contribute to a harmonized global strategy, working in tandem with our application teams to ensure the highest level of support to our customers around the globe."

Current Issue : May - June 2023
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