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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more


Show More

L-Acoustics Introduces New Global Sales Director Team



(L-R) Laurent Vassie, David Cooper, BJ Shaver, Jacob Barfoed and Jochen Frohn

(L-R) Laurent Vassie, David Cooper, BJ Shaver, Jacob Barfoed and Jochen Frohn


L-Acoustics continues to invest in its teams to ensure smooth and sufficient services to their with customers' needs. L-Acoustics continues to invest in its teams to ensure smooth and sufficient services to their customers' needs, having recently announced the creation of a team dedicated to the Asia-Pacific region, the manufacturer now announces that it has created and filled three key Sales Director positions to match its regional operational structure: BJ Shaver for the Americas, David Cooper for Asia-Pacific (APAC), and Jacob Barfoed for Europe, Middle East, and Africa (EMEA). All three directly report to L-Acoustics Global Director of Business Development Jochen Frohn, BJ and David will also be developing regional sales strategies in close collaboration with Americas CEO Alan Macpherson and APAC CEO Tim Zhou respectively.

Based in, Arkansas, L-Acoustics Sales Director, Americas BJ Shaver has been with the company for over nine years, first serving as a regional sales manager for the southeastern US, and then later as an installation business development director, Install for the Americas. Before joining L-Acoustics, he spent six years with an AVL integrator.

Recently relocating from the United Kingdom to new L-Acoustics APAC office in Singapore, David Cooper has also been promoted to his current role as L-Acoustics Sales Director, APAC. Like Shaver, Cooper has spent more than nine years with the manufacturer as a sales manager and is well known throughout the industry for his prior 20-year association with Midas mixing consoles.

Jacob Barfoed, L-Acoustics Director of Sales, EMEA, is based in Copenhagen and a new hire to L-Acoustics. Barfoed comes to the manufacturer from Sony Professional, where he spent nearly two decades in various leadership capacities, the latest being head of European sales.

"After a couple of understandably quiet years, the world is ravenous for live entertainment and, by extension, the technology to make those performances more memorable than ever," says Frohn. "By all early markers, 2022 is shaping up to be a robust year for L-Acoustics., To properly ensure that our clients are supported regionally with the highest level of experience, business acumen, and integrity, we've turned to three incredibly sharp professionals: BJ, David, and Jacob. While they'll lead sales teams with a local focus, they will also collectively contribute to a harmonized global strategy, working in tandem with our application teams to ensure the highest level of support to our customers around the globe."

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