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Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more

Articles Nov-Dec 2022

Revisiting Guwahati's Glorious Past: Tricolor India Schauspiel Delivers Assam's First 3D Projection Mapping at Gandhi Mandap Memorial MuseumNew!

PALM + AV-ICN spoke to Himanshu Singh Sabharwal, Creative Director, Tricolor India Schauspiel, to explore how the company illuminated The Ray of the East at Gandhi Mandap Memorial Museum to celebrate Assam's history, heritage, and culture at its finest.read more

Articles Nov-Dec 2022

Indian AV Specialist Certification CourseNew!

The AV Industry participated in CAVS first two course editions in Mumbai. Third CAVS course is scheduled to be held in Ahmedabad in March 2023. PALM AV-ICN magazine interviewed the promoter and founder of CAVS in India, Anil Chopra to understand the credibility, validity and legitimacy of AV-ICN's CAVS certification.read more

Articles Nov-Dec 2022

Are Lamp Projectors Slowly Becoming Obsolete?New!

Gone are the days of worrying about the lamp projector fizzling out, requiring bi-annual lamp replacement. With lamp-free projectors, LED projectors, and laser projectors, the time has come for uninterrupted projection to crystallize. But, does that mean no one needs a lamp projectors anymore? In this article, Pooja Shah, Editorial Assistant, PALM + AV-ICN, reports on the viability of a lamp projector.read more

Articles Sep-Oct 2022

Compass Box Studio's Raag Sethi Elevates His Recordings with Audient iD14 and ASP800 New!

Ahmedabad-based Raag Sethi is a man of many talents. He is a music producer, a music composer, an engineer, bassist, and guitarist with his own studio, named Compass Box Studio. Having collaborated on one-take, live sessions with renowned artists, musicians, and labels, Raag Sethi understands the gravitas behind working with the best-in-class sound equipment. read more

Articles Sep-Oct 2022

In Conversation with Krishna Tripathi, NEC at InfoComm India 2022 New!

Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, joins Anil Chopra, Founding Director, PALM AV-ICN, for a quick conversation, where he talks about fail-safe display solutions for mission-critical applications, the rise of Micro LED and DVLED, and the revolutionary products on display at the NEC Booth at InfoComm India 2022. read more

Articles Sep-Oct 2022

Colour And Sound As Healing New!

How is the New Normal treating you? How different is yours from your Old Normal? Crazier and more stressful? It's said that if you have a normal life, 30 minutes of meditation and self-reflection is a healthy tonic. If, however you are super busy and lead particularly stressful lives, you need at least 60 minutes of the same. To uncross the tangled wires and cluttered messages inside your head. On one side they tell me that if you don't sleep enough - you will die. Now another hour wasted on meditation. Tell that to my boss / client who demands 25 hours a day.read more

Articles Sep-Oct 2022

Sound, Uninterrupted Six Pendant Speakers to invest in this yearNew!

From Yamaha to JBL and Extron to Bose, pendant speakers have reimagined, restructured, and revolutionized sound in commercial spaces. PALM AV-ICN reports on the six investment-worthy pendant speakers from the AV industry.read more

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different verticals.read more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music scene.read more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day training.read more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


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Audiocenter Announces Aerons India Exim Pvt Ltd as Distribution Partner for India



Audiocenter product family

Audiocenter product family


Audiocenter, to keep improvising on its positive momentum, the brand recently announced New-Delhi based pro audio stalwart Aerons India Exim Pvt Ltd, as their exclusive national distributor in India. Audiocenter entered the Indian market in the early-mid 2010s and has consistently built its user base across the country in application segments such as live sound, portable sound reinforcement and install sound.

The partnership agreement between Aerons and Audiocenter was finalized on 15th March 2022 and now heralds Aerons India Exim with exclusive rights to distribute Audiocenter's entire portfolio of products, technologies, and solutions to users all over India through its vast network of dealers, sub-dealers, and channel-partners.

Established in 1962 - Aerons India Exim forayed into the professional audio industry in 2008; with a focus on delivering value for money products, technologies and solutions to industry users, and further reinforcing the customer experience with an unparalleled after sales service. Over the years, Aerons has connected users with their desired professional entertainment technologies and products.

Since 2011, Aerons has evolved into a comprehensive solutions company -boasting past partnerships with brands such as Behringer and Fane. The company now represents brands like Audible Avenue, FaitalPRO, Fidek, SR SunRise products and now Aerons.

"Aerons has a rich legacy within the Indian pro audio industry dynamic; and the kind of impact that the company has had on all the vertical markets that Audiocenter is present in, is undeniable. These segments include Live Sound, Portable Sound and Install Sound; and we recognize the fact that Aerons shares a strong connection with industry experts in these verticals from all over the country. We are proud to be working with such an established distributor with such a rich history in professional audio; and feel that this partnership comes in at the perfect time, where our portfolio has expanded to now include diverse products and technologies that offer precision, versatility and high quality performance to precisely meet the needs of a larger user demographic. It is therefore gratifying for us to know that Aerons will be drawing on its long history and strong relationships in the market to focus their efforts on the qualitative proliferation of Audiocenter products and technologies all over India," expresses Simon Qiu , Sales & Marketing Manager of Audiocenter, as he confirms that Aerons India Exim have already begun taking charge of key responsibilities like sales strategy, account management and technical support duties for Audiocenter in India.

The inclusion of Audiocenter into Aerons' current distribution portfolio plays perfectly into the company's current focus for the Indian market, which emphasizes a methodical approach towards building a strong nationwide distribution network with the perfect mix of products and technologies that appeal to a diverse user demographic.

"When we established Aerons India Exim Pvt Ltd as a pro audio technologies distribution company in 2008, we did so with the goal of growing the presence of high-quality brands in the rapidly growing Indian market - the tier two, tier three, and tier four cities respectively - while reinforcing users in advanced metropolitan cities. Over the years we have been able to work consistently towards achieving our goal, and we now aim to capitalize on the progress that we have made thus far. We are absolutely honoured to be chosen as Audiocenter's exclusive distribution partners for India, and we are confident of augmenting their success and market position, with a focus on steady growth and enhanced customer experiences. We really do believe that Audiocenter is a perfect match for us. Their vision to innovate and produce world-class and industry-leading equipment matches our values of providing the best in professional audio technology to our customers. And we are truly excited by what the future holds for the partnership between Audiocenter and Aerons India" affirms Ankit Gupta, Director of Aerons India Exim.



Ankit Gupta, Director of Aerons India Exim

Ankit Gupta, Director of Aerons India Exim


Ankit affirms that the market shall have its first glimpse of the Audiocenter - Aerons India partnership in May 2022 at the PALM Expo, which is revered as India's only premier exposition for world-class professional entertainment technologies. Aerons India will be present on the exhibit floor with a plush booth that shall emphasize products from all the brands that Aerons India Exim Pvt Ltd represents in the country.

"At the PALM Expo this year, we plan to emphasize the Aerons India - Audiocenter partnership in a big way. We plan to spotlight products from ranges like the L series, SA 3 series, MA series active speakers, K-LA Series Line Arrays and Pro series amplifiers - with the view to appeal to a wider audience profile", informs Ankit, also revealing that Aerons India will also be adding some of Audiocenter's active and Bluetooth enabled commercial install range of products to the distribution portfolio in the future i.e., as soon as the BIS certification procedures for the respective products are completed.

Describing the long-term partnership between Audiocenter and Aerons India, Ankit confirms that Aerons India will have a dedicated sales and service strategy for Audiocenter. Aerons India will extend special care, support, and attention to all existing Audiocenter users and potential customers in India while strengthening efforts that promote transparent and quick logistics with efficient after-sales service and support.

"Even though Aerons India is headquartered in New Delhi, we enjoy an extensive network of partners and teams all across the country that are well-equipped and adept enough to ensure that Audiocenter customers receive quick and efficient support, irrespective of which part of the country they're in. Aerons India and Audiocenter will work closely together to ensure we offer top class support and only the highest level of customer experience to all Audiocenter users in India" states Ankit emphatically, while also informing that Aerons India will plan to commission special sales campaigns on a regular basis in addition to conducting training workshops and seminars to keep users updated on the latest developments in Audiocenter's pro audio products and technologies.

Current Issue : November - December 2022
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