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Articles July-August 2023

The Accidental Lighting Designer New!

Lloyd Albuquerque, in a conversation with PALM Magazine, reveals his foray and plans as the go-to "light guy" in the pro lighting industry. read more

Articles July-August 2023

The Future Of AV Is Virtual New!

This year's AV-ICN Expo introduced visitors to a reality that is equally virtual and tangible through a walkthrough with VR headsets. read more

Articles July-August 2023

Epson Captures Big Screen Mapping Projector's Demand at AV-ICN Expo New!

Yoshino San shared Epson's strategy, purpose, and exhibit display theme at AV-ICN expo with Chopra San. read more

Articles July-August 2023

Post Show Review: 11th PALM Sound and Light Awards New!

PALM Sound & Light Awards honoured deserving individuals and companies from the pro sound and lighting industry in its 11th edition. read more

Articles July-August 2023

AV-ICN Expo's AV Architect of the Year New!

In a dramatic moment at the 11th PALM Sound & Light Awards, Founder Anil Chopra announced Kelvin Ashby-King the 'AV Architect of the Year' 2023. read more

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Audiocenter Announces Aerons India Exim Pvt Ltd as Distribution Partner for India

Audiocenter product family

Audiocenter product family

Audiocenter, to keep improvising on its positive momentum, the brand recently announced New-Delhi based pro audio stalwart Aerons India Exim Pvt Ltd, as their exclusive national distributor in India. Audiocenter entered the Indian market in the early-mid 2010s and has consistently built its user base across the country in application segments such as live sound, portable sound reinforcement and install sound.

The partnership agreement between Aerons and Audiocenter was finalized on 15th March 2022 and now heralds Aerons India Exim with exclusive rights to distribute Audiocenter's entire portfolio of products, technologies, and solutions to users all over India through its vast network of dealers, sub-dealers, and channel-partners.

Established in 1962 - Aerons India Exim forayed into the professional audio industry in 2008; with a focus on delivering value for money products, technologies and solutions to industry users, and further reinforcing the customer experience with an unparalleled after sales service. Over the years, Aerons has connected users with their desired professional entertainment technologies and products.

Since 2011, Aerons has evolved into a comprehensive solutions company -boasting past partnerships with brands such as Behringer and Fane. The company now represents brands like Audible Avenue, FaitalPRO, Fidek, SR SunRise products and now Aerons.

"Aerons has a rich legacy within the Indian pro audio industry dynamic; and the kind of impact that the company has had on all the vertical markets that Audiocenter is present in, is undeniable. These segments include Live Sound, Portable Sound and Install Sound; and we recognize the fact that Aerons shares a strong connection with industry experts in these verticals from all over the country. We are proud to be working with such an established distributor with such a rich history in professional audio; and feel that this partnership comes in at the perfect time, where our portfolio has expanded to now include diverse products and technologies that offer precision, versatility and high quality performance to precisely meet the needs of a larger user demographic. It is therefore gratifying for us to know that Aerons will be drawing on its long history and strong relationships in the market to focus their efforts on the qualitative proliferation of Audiocenter products and technologies all over India," expresses Simon Qiu , Sales & Marketing Manager of Audiocenter, as he confirms that Aerons India Exim have already begun taking charge of key responsibilities like sales strategy, account management and technical support duties for Audiocenter in India.

The inclusion of Audiocenter into Aerons' current distribution portfolio plays perfectly into the company's current focus for the Indian market, which emphasizes a methodical approach towards building a strong nationwide distribution network with the perfect mix of products and technologies that appeal to a diverse user demographic.

"When we established Aerons India Exim Pvt Ltd as a pro audio technologies distribution company in 2008, we did so with the goal of growing the presence of high-quality brands in the rapidly growing Indian market - the tier two, tier three, and tier four cities respectively - while reinforcing users in advanced metropolitan cities. Over the years we have been able to work consistently towards achieving our goal, and we now aim to capitalize on the progress that we have made thus far. We are absolutely honoured to be chosen as Audiocenter's exclusive distribution partners for India, and we are confident of augmenting their success and market position, with a focus on steady growth and enhanced customer experiences. We really do believe that Audiocenter is a perfect match for us. Their vision to innovate and produce world-class and industry-leading equipment matches our values of providing the best in professional audio technology to our customers. And we are truly excited by what the future holds for the partnership between Audiocenter and Aerons India" affirms Ankit Gupta, Director of Aerons India Exim.

Ankit Gupta, Director of Aerons India Exim

Ankit Gupta, Director of Aerons India Exim

Ankit affirms that the market shall have its first glimpse of the Audiocenter - Aerons India partnership in May 2022 at the PALM Expo, which is revered as India's only premier exposition for world-class professional entertainment technologies. Aerons India will be present on the exhibit floor with a plush booth that shall emphasize products from all the brands that Aerons India Exim Pvt Ltd represents in the country.

"At the PALM Expo this year, we plan to emphasize the Aerons India - Audiocenter partnership in a big way. We plan to spotlight products from ranges like the L series, SA 3 series, MA series active speakers, K-LA Series Line Arrays and Pro series amplifiers - with the view to appeal to a wider audience profile", informs Ankit, also revealing that Aerons India will also be adding some of Audiocenter's active and Bluetooth enabled commercial install range of products to the distribution portfolio in the future i.e., as soon as the BIS certification procedures for the respective products are completed.

Describing the long-term partnership between Audiocenter and Aerons India, Ankit confirms that Aerons India will have a dedicated sales and service strategy for Audiocenter. Aerons India will extend special care, support, and attention to all existing Audiocenter users and potential customers in India while strengthening efforts that promote transparent and quick logistics with efficient after-sales service and support.

"Even though Aerons India is headquartered in New Delhi, we enjoy an extensive network of partners and teams all across the country that are well-equipped and adept enough to ensure that Audiocenter customers receive quick and efficient support, irrespective of which part of the country they're in. Aerons India and Audiocenter will work closely together to ensure we offer top class support and only the highest level of customer experience to all Audiocenter users in India" states Ankit emphatically, while also informing that Aerons India will plan to commission special sales campaigns on a regular basis in addition to conducting training workshops and seminars to keep users updated on the latest developments in Audiocenter's pro audio products and technologies.


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