Rishabh Incorporated Appointed as Second Neutrik Distributor
in India
Rishabh Incorporated, part of the Kiran Sales Corporation Group, has been appointed as
a distributor
for Neutrik products in India in addition to Comcon. The company has a longstanding
history with
Neutrik, having sold its connectors for over 25 years and previously operated as one of the
distributors during the presence of Neutrik India.
The appointment comes after Rishabh Incorporated's performance as the exclusive distributor for
REAN, a Neutrik Group brand, over the past year. The company's success in promoting and
distributing
REAN products led to further discussions with Neutrik, resulting in the expanded partnership,
finalised during ISE Barcelona.
This move aims to strengthen Neutrik's reach across the Indian market, which is viewed as requiring
multiple distributors to ensure effective coverage due to its geographic and sectoral diversity.
Rishabh Incorporated plans to focus on the audio segment, including the installation, professional
sound, and rental markets. It is also expanding its customised cabling solutions using
Eurocable and
Neutrik connectors, targeting users of reputed brands and offering these solutions at competitive
prices.
To support customers, Rishabh Incorporated is implementing measures to address challenges such as
product availability and timely delivery. The company intends to maintain sufficient inventory to
ensure prompt supply and immediate replacement when required, particularly for live sound
applications where delays can impact operations. The distribution partnership is positioned to
improve the accessibility and reliability of Neutrik products across under-served regions in India.