Current Issue : July - August 2022




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Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more

Articles Nov-Dec 2022

Revisiting Guwahati's Glorious Past: Tricolor India Schauspiel Delivers Assam's First 3D Projection Mapping at Gandhi Mandap Memorial MuseumNew!

PALM + AV-ICN spoke to Himanshu Singh Sabharwal, Creative Director, Tricolor India Schauspiel, to explore how the company illuminated The Ray of the East at Gandhi Mandap Memorial Museum to celebrate Assam's history, heritage, and culture at its more

Articles Nov-Dec 2022

Indian AV Specialist Certification CourseNew!

The AV Industry participated in CAVS first two course editions in Mumbai. Third CAVS course is scheduled to be held in Ahmedabad in March 2023. PALM AV-ICN magazine interviewed the promoter and founder of CAVS in India, Anil Chopra to understand the credibility, validity and legitimacy of AV-ICN's CAVS more

Articles Nov-Dec 2022

Are Lamp Projectors Slowly Becoming Obsolete?New!

Gone are the days of worrying about the lamp projector fizzling out, requiring bi-annual lamp replacement. With lamp-free projectors, LED projectors, and laser projectors, the time has come for uninterrupted projection to crystallize. But, does that mean no one needs a lamp projectors anymore? In this article, Pooja Shah, Editorial Assistant, PALM + AV-ICN, reports on the viability of a lamp more

Articles Sep-Oct 2022

Compass Box Studio's Raag Sethi Elevates His Recordings with Audient iD14 and ASP800 New!

Ahmedabad-based Raag Sethi is a man of many talents. He is a music producer, a music composer, an engineer, bassist, and guitarist with his own studio, named Compass Box Studio. Having collaborated on one-take, live sessions with renowned artists, musicians, and labels, Raag Sethi understands the gravitas behind working with the best-in-class sound equipment. read more

Articles Sep-Oct 2022

In Conversation with Krishna Tripathi, NEC at InfoComm India 2022 New!

Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, joins Anil Chopra, Founding Director, PALM AV-ICN, for a quick conversation, where he talks about fail-safe display solutions for mission-critical applications, the rise of Micro LED and DVLED, and the revolutionary products on display at the NEC Booth at InfoComm India 2022. read more

Articles Sep-Oct 2022

Colour And Sound As Healing New!

How is the New Normal treating you? How different is yours from your Old Normal? Crazier and more stressful? It's said that if you have a normal life, 30 minutes of meditation and self-reflection is a healthy tonic. If, however you are super busy and lead particularly stressful lives, you need at least 60 minutes of the same. To uncross the tangled wires and cluttered messages inside your head. On one side they tell me that if you don't sleep enough - you will die. Now another hour wasted on meditation. Tell that to my boss / client who demands 25 hours a more

Articles Sep-Oct 2022

Sound, Uninterrupted Six Pendant Speakers to invest in this yearNew!

From Yamaha to JBL and Extron to Bose, pendant speakers have reimagined, restructured, and revolutionized sound in commercial spaces. PALM AV-ICN reports on the six investment-worthy pendant speakers from the AV more

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more

Show More

‘ The Leisure Economy‘

Clever Entrepreneurs have converted almost every social encounter into an entertainment opportunity.

A simple coffee moment is looked at as an opportunity to encourage the happy consumer to spend even more money. Why not? Every economist says that the countries prosperity does not depend on how much money everybody has – but how fast and how often it moves from hand to hand.

Conspicuous consumption is to be praised. ‘More, More and More’ is the mantra.

We are not here to comment on how cultures are made or destroyed. This article is solely devoted to the business opportunities this throws up, for us entertainment professionals.

Entertainment electronics which was confined to live performance venues have spread everywhere. To Discos (in their time) and now onto lounges or restobars or slinkys... Or whatever name they dream up next.

Theater Lighting principals started being applied into malls and other retail venues. Store designers started using concepts of key lighting and ambiance lighting to make products even more desirable.

Here we fell into a hole. The conundrum that confounds all us stage lighting guys - ‘Good lighting disappears. Bad lighting can be seen’

Everybody thought they could do it. It looked easy. Point a light in the right direction and you are done.

Only in hindsight did they realize how easy it was to mess up. Physics cannot be ignored.

But that learning opened a huge opportunity for architectural lighting professionals. Sadly that particular door closed just as quickly as today’s ‘Mall Culture’ is on the wane. But it looks like in India we may have some good years ahead. That is if Budgets will allow.

But the good news is that from malls the concept has moved to open work spaces and so the principals of key and ambient lighting have moved to offices. Gone are the days of overhead tube lights as open networking spaces seem to find a niche and open offices become more popular.

As office spaces get thinned out (as in lesser number of people using smaller offices) the size of public buildings is growing in multiples.

Airports, Hotels, Town Centers are becoming larger and more sophisticated. Many retail stores are trying to exploit these large numbers of ‘walk throughs’ and converting them into business opportunities.

In an open space, lighting and visual strength can be a great way to attract customers to us.

Third opportunity is created in the totally different worlds that are just about starting. Virtual Reality or any of the dozens of other names it goes under. I have an idea that in time our entire experience of things will become virtual. Today we chase dragons, race F1 cars, play for Barca (or Man U), and climb Everest on our computer screens. Gone are the days of passive entertainment where you sit and watch actors playing out clearly defined characters on the movie screens. On screen, certain ladies already allow you to live out your fantasies on command. How long before we step into a movie and be the ‘11th Lagaan Team Member.’ Have Anjelina Jolie run beside you as you outfox the bad guys. This is our industry’s true opportunity.

Already most events have adopted dynamic backdrops that can change character by the minute. How much longer before we step into an entire room of led screens on which we can be at the Paris opera one minute and sailing on the Ganges the next? Or you step into a black box, wear a helmet and be in your own world.

Already the US gaming industry earns more money than Hollywood. Amazingly Gaming stars don’t have the exposure that Hollywood big shots like Spielberg have. Maybe because a lot of them are Chinese.

The Chinese are not afraid of spending money. See how brands like Oppo and Vivo have almost captured our handset market. So expect a lot of exciting things from them.

That’s the scenario as I see it today. How will we harness the opportunity?

India has emerged as the animation hub for a lot of Hollywood. Overtaking Singapore and Hong Kong. That has built a huge reserve of talent. I am not sure how much creative control they have on content, but just simply being there must be a great learning experience for anybody who was part of this revolution.

I hope they can use their skill sets and experience in creating formidable companies who can adapt that technology to retail stores, tourism experiences and any other form of entertainment that the technology allows. Surely the political class will exploit the messaging opportunities that mass media will throw up.

Advertising as we know it will have to transform itself from creativity and instinct to just huge number crunching capability. It may suck the joy and discovery out of the profession but jobs and enterprises will flourish.

The other medium I see evolving is what I call the ‘Grand Gesture’. What is that?

As the digital world draws all of us into our own niches – that part of us that needs human connection will always remain to be fulfilled. To meet that need, I believe a large platform will be created where people can interact on a common level.

I get this from these huge festivals that have changed the way we look for expression. Burning Man, Glastonbury, Coachella and closer to home we have so many of these desert festivals. Once fringe festivals, they struggle under huge costs. Mostly to create the infrastructure. Not understood by corporate sponsors – too little money is spent. Mistrustful and uncomprehending governments have let these festivals go on...... only to step in when some vested interest gets violated.

But from all this experience will emerge festivals that will draw people. It could be business opportunity, it could be music, and it could well be some religious or social bond.

This networking of interests and expressing and sharing of ideas will be necessary for people to simply look up from their hand phones once in a while.

I have no idea of the shape and form it will take. Or how long it will take to evolve. If I did, I would not be writing this, but stepping out and making a buck on the idea.

There is the opportunity. Look up guys from the work you are doing today and see the future. My only wish is that creativity and possibility will lead. The money will follow.

(The views expressed by the author are his own personal comments and the magazine does not subscribe to them).

Current Issue : November - December 2022




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