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Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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LED events sans talent


Despite new age technologies and great technicians having transformed the experience of attending a live show in India, lighting industry expert - Viraf Pocha, finds the euphoria of attending a live event in India, missing. In this column he discusses the need to reinterpret, redefine and recreate a holistic live show experience - one in which event producers, the government and venue owners come together to work out a winning formula, which will keep audiences engaged and coming back for more.

Thrilled and worried

These could be the Best of Times. This Could be the Worst of Times for the Event Industry.

When I look around me - I am Equal Parts Thrilled and Equal Parts Worried. Our Industry is crossing milestone after milestone every season. Bigger.... Brighter....

Yet, I don’t see the energy and the euphoria that normally accompanies such success.

Is it my imagination? Do You agree?

I don’t recall seeing any really big innovation for years. Sure LED walls are drowning out everything in sight. Apart from a few scattered shows, almost every show I see seems to be a rehash of something else.

And our audiences have started noticing. An astute concert promoter once told me that when he went out to check a new act - he spent just a few moments looking at the performers. He would concentrate on the audience reaction. Was it studied or spontaneous?

If the performer had his/her audience enthralled, he could not give a hoot about how good or bad they were. If the audience was enthralled - they would buy tickets.

These days most shows follow a formula. All the shows are very light on content and try to make up by liberal use of technology. But each section could be copy paste out of any one of a dozen similar shows. Very few audience these days are walking out of a performance space with a smile or a look of fulfilment on their faces.

The other day I was lucky to see a conversation between Sir Ian McKellen and Aamir Khan - two actors chatting for a bit, with interjections from an enthusiastic compere, and ending with Sir Ian delivering a spontaneous rendering of a passage from an old masterpiece.

Every person walking out of the theatre was talking about some aspect of the evening, replaying it over and over as they savoured the experience. I am sure more than half will remember that evening for years.

Rush of a Live experience

On the other hand how many of us can recall even half the songs we heard at last month’s concert or show? Go on test yourself. If you remember – Great! We are in the best of times. We are successfully capturing an audience that is getting addicted to the rush of a live experience in a digital world.

If you cannot recall, it’s a time of worry for all of us. Why would someone tear themselves away from their digital devices and brave the crush if it was not worth the joy of immersing yourself in a live show.

The Good news is that we have the equipment and more than a handful of great technicians who when challenged, can produce a really great show.

So let’s all give them an opportunity to shine.

Worst concert experience

We all know that India offers probably the worst concert experiences possible - Traffic, Heat, Jostling, Limited facilities in some really uncomfortable venues.

Promoters spend more time dealing with authorities, staying ahead of ever changing laws, tantrums from all sides, to really concentrate on presenting a great show.

So we in the Event Industry have to work doubly hard to keep our audience engaged and have them coming back.

Audiences for Live Entertainment are out there. If all the stakeholders - Including Government (Both in their role as Tax Collectors, Security Standard Bearers & Venue Controllers), Private Venue Owners (and increasingly Venue Operators) and Event producers come together and must work out a formula where everybody gets a fair and CONTINOUS return. Only then will everybody’s minds get focussed on investing rather than concentrating on making a fast buck.

Star is the sport

It has been heartbreaking to see so many Indians ‘almost’ making it at the Olympics. A popular journalist was hugely derided for stating some facts in an ‘unpleasant’ way. The sad fact was that in the furore that followed, the original message / plea for our powers that be to accept that our athletes may need some assistance to cross that line onto the medals podium - was totally lost.

Another fact lost on most people was that within the huge social media condemnation - I did not see, nor was there any highlight on any contribution by anybody connected with the Olympics, who could have actually made a difference.

Is it that both are sportsmen’s management teams and our sports authorities have not woken up to the power of social media to effect change by focussing spotlights on the issues.

Why is it that when any sports person (including cricketers) who call out to our democratic public to ask for our votes and voices - they are usually met with silence. It stands to reason that most sportsmen want to get ahead and WIN. So why can’t we give them what they need to win.

Am I digressing ? I believe that sports is a huge opportunity for the event Industry. But like in the Film industry and in the Cricket world - we need to create stars. Would Bollywood or Cricket be half as successful without Sharukh, Salman or Sachin?

Talent is the show

Within our Live Sports and Event industry we need to create a set of Superstars. Develop their talents, promote them hugely and create an infrastructure where a huge number of PAYING public can enjoy an evening with family and come home better for the experience.

A whole eco system of service providers and talented young people can make useful careers and the government can generate serious revenue if only we can all find an umbrella to gather under.

We need a Steve Jobs type superstar to lead the way. Come on - somebody fancy themselves and step up!

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