Current Issue : July - August 2022




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Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more

Articles Nov-Dec 2022

Revisiting Guwahati's Glorious Past: Tricolor India Schauspiel Delivers Assam's First 3D Projection Mapping at Gandhi Mandap Memorial MuseumNew!

PALM + AV-ICN spoke to Himanshu Singh Sabharwal, Creative Director, Tricolor India Schauspiel, to explore how the company illuminated The Ray of the East at Gandhi Mandap Memorial Museum to celebrate Assam's history, heritage, and culture at its more

Articles Nov-Dec 2022

Indian AV Specialist Certification CourseNew!

The AV Industry participated in CAVS first two course editions in Mumbai. Third CAVS course is scheduled to be held in Ahmedabad in March 2023. PALM AV-ICN magazine interviewed the promoter and founder of CAVS in India, Anil Chopra to understand the credibility, validity and legitimacy of AV-ICN's CAVS more

Articles Nov-Dec 2022

Are Lamp Projectors Slowly Becoming Obsolete?New!

Gone are the days of worrying about the lamp projector fizzling out, requiring bi-annual lamp replacement. With lamp-free projectors, LED projectors, and laser projectors, the time has come for uninterrupted projection to crystallize. But, does that mean no one needs a lamp projectors anymore? In this article, Pooja Shah, Editorial Assistant, PALM + AV-ICN, reports on the viability of a lamp more

Articles Sep-Oct 2022

Compass Box Studio's Raag Sethi Elevates His Recordings with Audient iD14 and ASP800 New!

Ahmedabad-based Raag Sethi is a man of many talents. He is a music producer, a music composer, an engineer, bassist, and guitarist with his own studio, named Compass Box Studio. Having collaborated on one-take, live sessions with renowned artists, musicians, and labels, Raag Sethi understands the gravitas behind working with the best-in-class sound equipment. read more

Articles Sep-Oct 2022

In Conversation with Krishna Tripathi, NEC at InfoComm India 2022 New!

Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, joins Anil Chopra, Founding Director, PALM AV-ICN, for a quick conversation, where he talks about fail-safe display solutions for mission-critical applications, the rise of Micro LED and DVLED, and the revolutionary products on display at the NEC Booth at InfoComm India 2022. read more

Articles Sep-Oct 2022

Colour And Sound As Healing New!

How is the New Normal treating you? How different is yours from your Old Normal? Crazier and more stressful? It's said that if you have a normal life, 30 minutes of meditation and self-reflection is a healthy tonic. If, however you are super busy and lead particularly stressful lives, you need at least 60 minutes of the same. To uncross the tangled wires and cluttered messages inside your head. On one side they tell me that if you don't sleep enough - you will die. Now another hour wasted on meditation. Tell that to my boss / client who demands 25 hours a more

Articles Sep-Oct 2022

Sound, Uninterrupted Six Pendant Speakers to invest in this yearNew!

From Yamaha to JBL and Extron to Bose, pendant speakers have reimagined, restructured, and revolutionized sound in commercial spaces. PALM AV-ICN reports on the six investment-worthy pendant speakers from the AV more

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more

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Shine On

Viraf Pocha

Why did you become an Entertainment Technician?

Come Now – Be Honest!

Did You Knowingly sign up for all the sleepless nights, extreme stress and perennial abuse?

Did you shrug when you were blamed for equipment malfunction?

Smile to protect a junior technician’s eff up?

Are you in it solely for the high of doing a great job ? (that nobody notices). And are prepared to receive flack for something that somebody did not approve of? (after it was done)

If you answered ‘YES’ to ALL of the above, then stay with me buddy.  You’re not going anywhere.

If you thinking about where you stand. It’s time to look for something else to do with your life.

Our way of life isn’t coming back for a while. There will be an old way of doing things, and there will be a new way of doing things.  Both will co-exist until performers, producers and investors will decide what works best for them. 

Our lot probably won’t have a say in the outcome.  We will have to adapt.  Luck will play a huge part here.  Which one of us will be most familiar, most well known in practicing the technologies that will become mainstream?

So the big Question – What do we do now? While we wait for a clearer picture.

Obviously we all have our own priorities and so we must attend to them first.  Our families must eat, stay healthy and stay sane. Live as ‘normal’ and as ‘familiar’ a life as we can.

Try and ignore the fear mongers and the sensationalists and use common sense for the main part.

Nobody knew anything about fighting this enemy.  How wise our leaders were to chase weapons and build great wasteful institutions at the cost of basic healthcare is becoming apparent all over the world.  I hope that will correct in time.

The big question remains – Does the world have enough resources to support its population?

Look for those answers in another kind of publication.

All of us here are focussed on making sure everybody we share our planet with is fed on a steady stream of great music, great visuals and crystal clear communication.

If the past years of recorded history are anything to go by even the earliest inhabitants of our planet were looking for ways to express themselves. Rock Music took a long time to evolve into Led Zepplin and the Beatles. And continues to evolve rocking the world. Does anybody here see any signs of slowing down?

Great! Then stay with me. 

My Plea and my advice to all of us – especially the young ones, is use whatever free time you have to study ART. 

ART in all its aspects.  Be it painting, sculpture, music, visual arts, or architecture. 

Open your eyes and mind to study any art form that speaks to you.

Not just to glance through it – but delve deep and study every aspect of it.

The Internet makes it easy to browse.  But please don’t stop there.  Pick anything and really go deep. Narrow down the field and get to the bottom.

Use the Internet to Research.  Read everything you can on the subject.  Open yourself to appreciate every significant detail of your art form.

What came before it? How and why did it take its current form? Who led the movement? Study the lives and careers of the stars. Did they chance upon this art form or were they guided to it. What shape did they find it initially?  How did they twist it?

I promise you it will be a journey that you will enjoy.  A Journey you never had time for earlier.

But immerse yourselves into it as deep as you were immersed in your career before this interruption.

Whatever you are doing before, whatever you choose to pursue now.  Trust me you will evolve.

You will understand transition. Understand what leads to what.

We are in the business of communication. Every artist from the Cave Painter, through Leo Da Vince, and down to Beyoncé entire career paths were created by their ability to communicate with their audiences and give them what they want. 

They amuse on one level, are role models to some, lead us on a cathartic journey and deliver us spent and exhausted at the gates of ecstasy.

We need to understand that bridge and build one for ourselves.

No! we are not performers – we are the bridge builders that magnify this experience to an audience of thousands and if we are lucky – Millions.

All without the pressures of stardom and living in the public eye. 

So the big Question – What do we do now? While we wait for a clearer picture.

My Plea and my advice to all of us – especially the young ones, is use whatever free time you have to study ART. ART in all its aspects. Be it painting, sculpture, music, visual arts, or architecture.

True we will never experience the power a performer has, as she holds a few million enthralled with her performance.

But Hey – look on the bright side – if we are good and in demand – we will be sought after by a diverse range of performers.

Our careers will be longer.  Our Experiences more varied and definitely multi coloured.

Make the Best of that diversity.

But –in my view we must always be inspired.  And to be inspired we must be educated.

To make the best of what we have.  Adapt it to be applied in as many different fields.

Real Example.  I studied Rembrandt.  It all started with an article years ago that spoke of his work ‘Eating Light’.  What the hell was that?

It started a journey, in the days before the internet that took me to museums; spend scarce pocket money on books.   Devour the work of contemporary artists that claimed to be influenced by his work. Artists, cameramen, architects, printers.  I met a range of diverse characters (in spirit). 

Looked through their work and slowly understood the master through their eyes. His shading.  Every time I saw a print or a photo I discovered another shade of brown and amber. Another detail. Saw glimpses of his work by contemporary artists.  Wondered what the old man would do with the modern techniques of today.

How would Rembrandt light an EDM concert?

It was great journey. One that fulfilled me and drove me mad. To date not one person has caught me copying the master’s tricks. They appreciate the shading and the texture – and think it’s original.

Perhaps it is, as the old Bugger never had Robe and ClayPaky and Avolite to help him. 

I will never paint ‘Man in the Golden Helmet ‘. But the masters at the World Gold Council will shake my hand and congratulate me for making their latest Gold jewellery Line sparkle in just the right Lustre.

I will be grateful and deposit a share of my earnings into the ‘Visit Rijksmuseum Fund‘. Sadly, I’ll never be able to Own the Original.  Got to be glad for all the many prints that just don’t capture every aspect of the painting.

But then it gives me something to look forward to after lockdown is lifted.

To finally spend my ‘Visit Rijksmuseum Fund’ on what it was meant for. Pray for me that I won’t have to dip into it to live through this crisis.

Happy Hunting guys.  Find something that catches your eye and hope that spark ignites your journey to the very top of your chosen field.

Current Issue : November - December 2022




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