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Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more

Articles Nov-Dec 2022

Revisiting Guwahati's Glorious Past: Tricolor India Schauspiel Delivers Assam's First 3D Projection Mapping at Gandhi Mandap Memorial MuseumNew!

PALM + AV-ICN spoke to Himanshu Singh Sabharwal, Creative Director, Tricolor India Schauspiel, to explore how the company illuminated The Ray of the East at Gandhi Mandap Memorial Museum to celebrate Assam's history, heritage, and culture at its finest.read more

Articles Nov-Dec 2022

Indian AV Specialist Certification CourseNew!

The AV Industry participated in CAVS first two course editions in Mumbai. Third CAVS course is scheduled to be held in Ahmedabad in March 2023. PALM AV-ICN magazine interviewed the promoter and founder of CAVS in India, Anil Chopra to understand the credibility, validity and legitimacy of AV-ICN's CAVS certification.read more

Articles Nov-Dec 2022

Are Lamp Projectors Slowly Becoming Obsolete?New!

Gone are the days of worrying about the lamp projector fizzling out, requiring bi-annual lamp replacement. With lamp-free projectors, LED projectors, and laser projectors, the time has come for uninterrupted projection to crystallize. But, does that mean no one needs a lamp projectors anymore? In this article, Pooja Shah, Editorial Assistant, PALM + AV-ICN, reports on the viability of a lamp projector.read more

Articles Sep-Oct 2022

Compass Box Studio's Raag Sethi Elevates His Recordings with Audient iD14 and ASP800 New!

Ahmedabad-based Raag Sethi is a man of many talents. He is a music producer, a music composer, an engineer, bassist, and guitarist with his own studio, named Compass Box Studio. Having collaborated on one-take, live sessions with renowned artists, musicians, and labels, Raag Sethi understands the gravitas behind working with the best-in-class sound equipment. read more

Articles Sep-Oct 2022

In Conversation with Krishna Tripathi, NEC at InfoComm India 2022 New!

Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, joins Anil Chopra, Founding Director, PALM AV-ICN, for a quick conversation, where he talks about fail-safe display solutions for mission-critical applications, the rise of Micro LED and DVLED, and the revolutionary products on display at the NEC Booth at InfoComm India 2022. read more

Articles Sep-Oct 2022

Colour And Sound As Healing New!

How is the New Normal treating you? How different is yours from your Old Normal? Crazier and more stressful? It's said that if you have a normal life, 30 minutes of meditation and self-reflection is a healthy tonic. If, however you are super busy and lead particularly stressful lives, you need at least 60 minutes of the same. To uncross the tangled wires and cluttered messages inside your head. On one side they tell me that if you don't sleep enough - you will die. Now another hour wasted on meditation. Tell that to my boss / client who demands 25 hours a day.read more

Articles Sep-Oct 2022

Sound, Uninterrupted Six Pendant Speakers to invest in this yearNew!

From Yamaha to JBL and Extron to Bose, pendant speakers have reimagined, restructured, and revolutionized sound in commercial spaces. PALM AV-ICN reports on the six investment-worthy pendant speakers from the AV industry.read more

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different verticals.read more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music scene.read more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day training.read more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


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‘We’ or ‘I’ ?

The Human Race Vs a Virus. The most Evolved of Life’s forms battling against the Basest. Like in any war – Nobody has a clear idea on who is winning and more worryingly – what the state of Battlefield will be after the battle ends one way or another.  

Right now we all assume that our scientific prowess will prevail as soon as we figure out how to combat the virus on its terms.

By and large our industry is only a mute observer as this is played out over the world. We, action oriented sorts used to working under impossible deadlines and used to figuring out how to meet so many conflicting demands have been told to simply just shut down and sit on our hands.

Not just our businesses and work places, but also all but the most basic of our body systems.

No need to think, plan or plot. None of us has a clue on what to plan for and when we can even think of implementing.

Our creativity, energy and our need to do stuff has to be channelled into ‘Learning Series over the Net’. Full marks for everybody who got up and running so quickly. Sharing so generously of their knowledge.  Time everybody has.

All was well until that bloody ‘what if’ gene raised his hand.  Yes that same one that gets me into trouble now and again. 

This Virus – has at least temporarily – made all of those learning’s redundant.  As useful as those learning’s are, it looks like we not going to get a chance to implement anything for many months.

So that irritating bugger impudently sits on my shoulder and asks me ‘What you going to do until then?’

I have watched with alarm when a few respected colleagues have slashed payrolls, rentals and in some extreme cases actually shut down businesses.  All bravely making promises that they ‘Will Be Back!’ 

I am sure they will.  It was their spirit and energy that led them to set up their companies in the first place.  Barring some very terrible circumstances (‘Ovairu Ovairu’ – That’s  Parsi for asking the Gods to never let it happen) I have full faith that they will find a way for themselves when the time comes.

Great – What about Now?

Let me have a stab at it – here’s what I think.  Hope it helps you form some ideas of your own.

Everybody talks of a ‘NEW NORMAL’.  Everybody talks loosely that it will include social distancing and a huge reliance on the WEB.  Ok – so then what?   Do you realise that makes almost 50% of us redundant.

Methinks the First thought in our minds should be – Do I do this alone and in isolation of everybody else.

OR

Every one of us is in this together.  Venues, Equipment Manufacturers, The whole supply chain, Designers, Rental Companies and down to the ground technicians.

All of us are affected and it may make sense to create a system where each one finds a place.

Everybody talks of a ‘NEW NORMAL’. Everybody talks loosely that it will include social distancing. Ok – so then what? Do you realise that makes almost 50% of us redundant.

I understand that traditionally we Indians are sceptical about collaborating.  We as a race feel more comfortable in smaller organisations where we depend on fewer people and prefer to work in tight circles.

But I guess this gives us an opportunity to open our eyes and reach around us for support.

I saw an alarming post where a senior opinion shaper of our industry calls for an ‘abandon ship, each man for himself’ approach.  My take is that perhaps that approach works when the ship is doomed and there is no chance of saving her from the depths.

I’d like to think this is a blip for humankind and we will survive.  The question is ‘In What Form ‘?

I’d like to believe that a few of the thought leaders can share some ideas on how ALL us can survive this is some form – so that when we can open for full business – ALL of us will be there to build our businesses and livelihoods again.

Think.  Even if we have the resources to last through this by ourselves.  Is it better to be marooned on an island and then swim to the mainland when the storm passes?  Rebuild from scratch.

 Or does it make sense to stay on the mainland, keep our house in shape and the fields ready so that when it is safe to emerge – we are up and ready to go from Day 1.

It’s easy to say let’s all go web based.  But if our venues all close down and get re purposed in this time – where are you going to stage your events?

It’s easy to say put everybody on Half salary.  Can our guys survive?  Our well trained staff may drift away.  Who will operate our equipment when the shows come on again?

Does it not make sense for a collective of the senior to somehow re purpose our people and staff temporarily so that we can make enough to survive this phase.  But with an eye to the future.  Ensuring that all of us are enabled roll as soon as it’s safe to rock.

That’s what the title of the article asks you to think about.  

Are WE going to think about collectively saving ourselves and our industry or will you prefer ‘I Will Survive on my own’.

Here’s a tiny example. Rather than keep all Hotel Ballrooms shut.  Let’s ask if we can sell them at say a 30 % capacity that will allow social distancing.  Turn arounds will be quicker.  Our People will manage some of that and support the hotels teams.  Smaller equipment and resources.   Perhaps we can all make 30 – 50% (due to quicker turn a rounds). It’s something for everybody.   Our marketing teams work is sync selling the project as a concept – and not individual companies.  Utopian? 

Sure – It’s never happened before.  But then we were never hit by this kind of virus before.  There is talk about a risk of sudden shut downs at any time.  This system could build in a shock proof system where the risk is distributed over a larger bunch rather than fall on any one unlucky head.

There is so much talk of slashing any extras and focussing on essentials. Great. Unless your entire livelihood is based on somebody’s taste for the extravagant.  I’m not talking High end watches here.   I’m talking decent restaurants that have become part of our lifestyles.  You are down to ZERO.

Restaurants capacities may need to come down – but can’t they work some system out? Perhaps if everybody just order ahead ?  Or if restaurants could trim menus, in consultation with their neighbours. The limited clientele can be distributed, staffing and supplies can be easily managed and waste trimmed.

Please don’t strip down these ideas and dismiss them.  I am not an expert in your trade.  But think like that.  If the tech manufacturers figure out that it does not make sense to ‘make.’

Can their facilities be re tooled for maintenance?    Could that work?   Yes it’s outside the ordinary and it’s not normal.

But that is the point of this article.  To urge all of us to step outside of ourselves, open our minds and create the ‘New Normal’.

The New Normal of our choosing rather than have it created for us by somebody who has no understanding of our business and no respect for our lives.  Our lives and careers that define us and   that all of us have worked so hard to create.

Current Issue : November - December 2022
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