Current Issue : July - August 2022




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Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more

Articles Nov-Dec 2022

Revisiting Guwahati's Glorious Past: Tricolor India Schauspiel Delivers Assam's First 3D Projection Mapping at Gandhi Mandap Memorial MuseumNew!

PALM + AV-ICN spoke to Himanshu Singh Sabharwal, Creative Director, Tricolor India Schauspiel, to explore how the company illuminated The Ray of the East at Gandhi Mandap Memorial Museum to celebrate Assam's history, heritage, and culture at its more

Articles Nov-Dec 2022

Indian AV Specialist Certification CourseNew!

The AV Industry participated in CAVS first two course editions in Mumbai. Third CAVS course is scheduled to be held in Ahmedabad in March 2023. PALM AV-ICN magazine interviewed the promoter and founder of CAVS in India, Anil Chopra to understand the credibility, validity and legitimacy of AV-ICN's CAVS more

Articles Nov-Dec 2022

Are Lamp Projectors Slowly Becoming Obsolete?New!

Gone are the days of worrying about the lamp projector fizzling out, requiring bi-annual lamp replacement. With lamp-free projectors, LED projectors, and laser projectors, the time has come for uninterrupted projection to crystallize. But, does that mean no one needs a lamp projectors anymore? In this article, Pooja Shah, Editorial Assistant, PALM + AV-ICN, reports on the viability of a lamp more

Articles Sep-Oct 2022

Compass Box Studio's Raag Sethi Elevates His Recordings with Audient iD14 and ASP800 New!

Ahmedabad-based Raag Sethi is a man of many talents. He is a music producer, a music composer, an engineer, bassist, and guitarist with his own studio, named Compass Box Studio. Having collaborated on one-take, live sessions with renowned artists, musicians, and labels, Raag Sethi understands the gravitas behind working with the best-in-class sound equipment. read more

Articles Sep-Oct 2022

In Conversation with Krishna Tripathi, NEC at InfoComm India 2022 New!

Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, joins Anil Chopra, Founding Director, PALM AV-ICN, for a quick conversation, where he talks about fail-safe display solutions for mission-critical applications, the rise of Micro LED and DVLED, and the revolutionary products on display at the NEC Booth at InfoComm India 2022. read more

Articles Sep-Oct 2022

Colour And Sound As Healing New!

How is the New Normal treating you? How different is yours from your Old Normal? Crazier and more stressful? It's said that if you have a normal life, 30 minutes of meditation and self-reflection is a healthy tonic. If, however you are super busy and lead particularly stressful lives, you need at least 60 minutes of the same. To uncross the tangled wires and cluttered messages inside your head. On one side they tell me that if you don't sleep enough - you will die. Now another hour wasted on meditation. Tell that to my boss / client who demands 25 hours a more

Articles Sep-Oct 2022

Sound, Uninterrupted Six Pendant Speakers to invest in this yearNew!

From Yamaha to JBL and Extron to Bose, pendant speakers have reimagined, restructured, and revolutionized sound in commercial spaces. PALM AV-ICN reports on the six investment-worthy pendant speakers from the AV more

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more

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We love what we do. Why else would someone put themselves through what we do in this life?

The Travel, The Hours, Inhospitable Locations and worst of all - the Idiots. After waking at midnight to catch a pre dawn flight - to get into a smelly car on a cold dusty airport and bump over 100 kilometres to the venue gate to be told by a voice behind a faded glass window ‘aapka naam list pe nahin hai !’

It’s humbling to see how many ways my (unusual ?) name has been mangled on a security list. Vibha Pulka, Baraf Puja, Giraffe Pochgaya; are standout examples.

And so it goes. We battle for our creative independence, trying to meet our clients expectations while dealing with so many hurdles to get to where we want.

That is our life and career and business. We do this as well as we can, simply to earn the privilege to get up and do it all over again the next time.

Ah - ha... WAIT! We have forgotten perhaps the most important element that will make our business and careers thrive - Investment.

In all our hustle and bustle of getting ahead I have seen so many promising enterprises drown under their inability to service their investments.

Hastily people point out that ‘What nonsense’ - their business still exists. So they have invested wisely. If that is your yardstick - then Good Luck and God Bless. But if the idea of actually making money doing what you love interests you, read on.

Let’s understand some basic concepts.

1. Turnover: This is the total amount of money our businesses earn in a year.
2. Direct Expenses: the expenses we incur that are directly related to the business we carry on.
Means that it is directly associated with a project.
3. Overheads: Expenses we need to make for the routine running of our businesses - telephone bills, rent etc.
4. Profit: What remains of our turnover after deducting all expenses and overheads (Incl. taxes)
5. Investment: Our spending on any item that will help us generate revenue in the future.

To effectively manage our businesses the manager must know on a week to week basis the exact total of each of the above heads -IN TOTAL. A good manager will also know how close the business is to the BUDGETED figures for the year.

For the manager to be truly coveted - he will know each ratio that the above heads has in proportion to each other; because that comes with the ability to tweak the operations to meet the business’ goals.

Too often I hear sneers of what a waste of time all this is. Give the figures to the accountant, pay your taxes and everybody’s happy.

If I have not already lost you I urge you to consider just one point. If you do get your balance of these concepts right - and are aware of the balance your companies need to maintain - you could save lakhs and hours of your companies time. Most importantly you could save your companies future.

In my experience the typical life cycle of an event business seems to be.

1. First Five years: Work Crazy Hours at crazy prices and make a name in the market.
2. Year 3 - 7: Make huge investments into people or equipment.
3. Year 7 - 15: Have so much equipment - No place to store it or have people to effectively manage it.
4. Year 15 Onwards: Get bogged down by details, owners lose interest, slow fade into just staying afloat. Equipment lying wasted and impossible to sell.

I see this pattern repeat itself countless times. Just a handful of companies have managed to dodge this curve.

More despairingly - I have not seen a single company being sold at a fair price to some young energy that has built on the founders past to grow into another form and stay on top of the market. Not one single company (that I know of. Please prove me wrong!) has managed stay on top of changing business cycles.

Which means that every company must spend its formative years learning the ropes of being a business. In my view that is the single reason why we have not seen a breakout success. Some event management companies have done it. Their present avatar is unrecognisable from what they were when they started out. Their owner or manager roles have matured into functions that have grown. Responsibilities that have enlarged.

How many owner managers of event technical companies can truly say that? Sure, as you have grown you may have more professional help. But understand that you are still making the same decisions you were making when you started. More worrisome the parameters on which you are making your decisions are still more or less the same.

Be true to yourself. If you are out of the cycle - You are blessed. If all of what I am writing is gobblygook - do yourselves and your businesses a favour. Ask for help. Be assured that you will benefit from the lessons you will learn.

It is a truism that a person that is technically skilled or creatively gifted is usually bad at maintaining accounts books. But I urge you to find somebody who can do them for you so that you know when, and where to invest your time and your money for maximum benefit.

Most importantly - know when is the right time to bring in the right energy at a fair price to carry your business forward so you can stay ahead for as long as possible.

My Best to all of you who undertake this journey.

(The views expressed by the author are his own personal comments and the magazine does not subscribe to them).

Current Issue : November - December 2022




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