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Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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Think Guys

Hope all of you had a great PALM Expo.

If you missed it this year, do write it into your schedules and visit next year.

In a short time PALM has become huge. It now spans large areas of land. Its run out of building space and a lot of important installations and exhibition areas are now housed in temporary structures.

As a first sign on how far Event Technology has progressed - even the temporary structures are better equipped than permanent structures were, just a few years ago.

When I congratulated the organisers on the scale they have achieved, all I got is one word - ‘INDIA’.

What a fine tribute to a growing country, and a finer tribute to all of us who are helping the country grow. With the masses of people there - we seem to be creating employment and opportunity for so many young ones to build careers.

Things may have changed - but one thing, I was thrilled to notice, has not changed at all - the passion.

The Passion

In our profession we get a chance to walk through exhibitions hosted for so many industries. We do opening ceremonies and award shows for IT industry. Chemical, Hospitality, Education, Textile Industries and so many varied organisations. They may be larger, have more celebrated attendees, more educated and accomplished delegates, but one thing our industry seems to score far above those exhibitions is the passion of the attendees.

In every corner and available public space you will see huddled groups pouring over pamphlets, scribbling notes, animatedly discussing stuff in a range of languages. I love the energy and the Buzz!

The Audio boys are pounding away in the designated areas. Sound Leaking from their sound proofed domes as they test the limits of their amassed speaker cabinets. The moment the sun dips over the shed - a dozen LED screens jump up. For me the most surreal image is over a thousand moving lights all flying about - silently. No music in a silent hall. Very Cool.

In a small but significant corner at the back of the hall, sit the video boys. Planning our future. Whichever way you look at it - it’s just a matter of time before they take over all our work. Right now, its just wonderful to see how projections can alter our world and wonder just how far we will progress down that road.

In all of this market of madness, where stall owners can spend lesser and lesser time with buyers as there are just so many. All shopping for great deals which are becoming both very easy and very difficult.

Prices are dropping, inventories and warehouses are getting stuffed with more and more equipment. Which brings me to my only point of concern......

Where are the designers ? Sound Designers, Light Designers, Video Designers, DJ’s, VJ’s and their tribe. They are at the exhibition. Prowling the alleys. Looking longingly at all the goodies on display. But I did not see even one in any serious discussion with a manufacturer or distributor.

What difference? Dhandha is Dhandha! are the two most common phrases I got when I shared this observation with some colleagues.

They are right. But.... and this is a huge BUT........ This is a design driven business. The people are far more important than any bit of equipment.

I remember as a kid as I was trying to buy equipment from a store in the UK and busily striking off and adding stuff from the list of things I could afford. The senior manager who had kind of taken this nervous Indian brat under his wing, took me out for a sandwich and explained to me, ‘Son, whichever way you cut it, if you are successful, your professional fee will definitely be more than return on investment on equipment. Trouble is, if you don’t have top class equipment - you’ll never be a top class designer.’

No truer words have ever been said to me, and I personally have benefitted immensely from this wisdom. Friends thought I was an idiot to borrow to buy equipment I still did not know how to use. But I am so...so...so glad I did.

Who knows? Was it the fear of not being able to repay the loan. The pressure I put on myself to work myself out of this strange spot I found myself in. The determination to prove all the naysayers wrong - or some combination of all three that made me just get better and learn more. To this date that desire to top myself persists - even if my bones creak in agony over the stress we put onto our bodies.

Palm Soundscape

Which brings me to the session I was privileged to moderate at PALM. Big Show Technology. A Bit out of comfort zone, I was a little nervous going in. But I was lucky enough to have some great panellists who taught me so much. Cleared up so many things and has made my view of the future of our business a bit clearer.

When they reminded me of my old business professor who had taught us ‘Growth begins at the end of your comfort zone’ How do you grow in a market you know very well, but is saturated.

Inevitably the answer lies at the end of a design driven process. You have to re-design and / or re- engineer your entire proposition. Find new applications for old technology. Or jettison old technology to embrace new technology that must double your ability to deliver at half the cost.

To grow you need money. But to double the growth you need designers and smart engineers.

Which brings me back to my feeling of loss when I saw the designers being excluded from the business process at the exhibition. How does a designer power his way into a finance meeting?

How do we get a finance guy focussing on cutting costs, to open up and spend money on a designer who can save costs in the long run.

Too too often I have seen decisions being shut down to service a short term financial goal.

And to be fair must add - To limit risk.

I sincerely hope some big thinkers come into our profession soon and back the right people to take our industry forward.

It’s just a matter of time before any collective public experience will have to employ significant amounts of technology and we must have the designers in place and trained to take advantage of these situations and draw in the crowds and the attention.

I hope stakeholders realise that simply throwing money and people at a problem will not solve it. We need imagination, we need discipline and we need coordinated execution to deliver our promises. If done well - The rewards will outnumber then investments.

We need a ‘Sholay’ moment to catapult our industry forward.

I am praying that at PALM our industry’s Ramesh Sippy was dreaming of Thakur and Gabbar while scouting for Veer and Jai and Basanti. Fingers Crossed he brings them together.

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