Current Issue : July - August 2022




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Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more

Articles Nov-Dec 2022

Revisiting Guwahati's Glorious Past: Tricolor India Schauspiel Delivers Assam's First 3D Projection Mapping at Gandhi Mandap Memorial MuseumNew!

PALM + AV-ICN spoke to Himanshu Singh Sabharwal, Creative Director, Tricolor India Schauspiel, to explore how the company illuminated The Ray of the East at Gandhi Mandap Memorial Museum to celebrate Assam's history, heritage, and culture at its more

Articles Nov-Dec 2022

Indian AV Specialist Certification CourseNew!

The AV Industry participated in CAVS first two course editions in Mumbai. Third CAVS course is scheduled to be held in Ahmedabad in March 2023. PALM AV-ICN magazine interviewed the promoter and founder of CAVS in India, Anil Chopra to understand the credibility, validity and legitimacy of AV-ICN's CAVS more

Articles Nov-Dec 2022

Are Lamp Projectors Slowly Becoming Obsolete?New!

Gone are the days of worrying about the lamp projector fizzling out, requiring bi-annual lamp replacement. With lamp-free projectors, LED projectors, and laser projectors, the time has come for uninterrupted projection to crystallize. But, does that mean no one needs a lamp projectors anymore? In this article, Pooja Shah, Editorial Assistant, PALM + AV-ICN, reports on the viability of a lamp more

Articles Sep-Oct 2022

Compass Box Studio's Raag Sethi Elevates His Recordings with Audient iD14 and ASP800 New!

Ahmedabad-based Raag Sethi is a man of many talents. He is a music producer, a music composer, an engineer, bassist, and guitarist with his own studio, named Compass Box Studio. Having collaborated on one-take, live sessions with renowned artists, musicians, and labels, Raag Sethi understands the gravitas behind working with the best-in-class sound equipment. read more

Articles Sep-Oct 2022

In Conversation with Krishna Tripathi, NEC at InfoComm India 2022 New!

Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, joins Anil Chopra, Founding Director, PALM AV-ICN, for a quick conversation, where he talks about fail-safe display solutions for mission-critical applications, the rise of Micro LED and DVLED, and the revolutionary products on display at the NEC Booth at InfoComm India 2022. read more

Articles Sep-Oct 2022

Colour And Sound As Healing New!

How is the New Normal treating you? How different is yours from your Old Normal? Crazier and more stressful? It's said that if you have a normal life, 30 minutes of meditation and self-reflection is a healthy tonic. If, however you are super busy and lead particularly stressful lives, you need at least 60 minutes of the same. To uncross the tangled wires and cluttered messages inside your head. On one side they tell me that if you don't sleep enough - you will die. Now another hour wasted on meditation. Tell that to my boss / client who demands 25 hours a more

Articles Sep-Oct 2022

Sound, Uninterrupted Six Pendant Speakers to invest in this yearNew!

From Yamaha to JBL and Extron to Bose, pendant speakers have reimagined, restructured, and revolutionized sound in commercial spaces. PALM AV-ICN reports on the six investment-worthy pendant speakers from the AV more

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more

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Think Guys

Hope all of you had a great PALM Expo.

If you missed it this year, do write it into your schedules and visit next year.

In a short time PALM has become huge. It now spans large areas of land. Its run out of building space and a lot of important installations and exhibition areas are now housed in temporary structures.

As a first sign on how far Event Technology has progressed - even the temporary structures are better equipped than permanent structures were, just a few years ago.

When I congratulated the organisers on the scale they have achieved, all I got is one word - ‘INDIA’.

What a fine tribute to a growing country, and a finer tribute to all of us who are helping the country grow. With the masses of people there - we seem to be creating employment and opportunity for so many young ones to build careers.

Things may have changed - but one thing, I was thrilled to notice, has not changed at all - the passion.

The Passion

In our profession we get a chance to walk through exhibitions hosted for so many industries. We do opening ceremonies and award shows for IT industry. Chemical, Hospitality, Education, Textile Industries and so many varied organisations. They may be larger, have more celebrated attendees, more educated and accomplished delegates, but one thing our industry seems to score far above those exhibitions is the passion of the attendees.

In every corner and available public space you will see huddled groups pouring over pamphlets, scribbling notes, animatedly discussing stuff in a range of languages. I love the energy and the Buzz!

The Audio boys are pounding away in the designated areas. Sound Leaking from their sound proofed domes as they test the limits of their amassed speaker cabinets. The moment the sun dips over the shed - a dozen LED screens jump up. For me the most surreal image is over a thousand moving lights all flying about - silently. No music in a silent hall. Very Cool.

In a small but significant corner at the back of the hall, sit the video boys. Planning our future. Whichever way you look at it - it’s just a matter of time before they take over all our work. Right now, its just wonderful to see how projections can alter our world and wonder just how far we will progress down that road.

In all of this market of madness, where stall owners can spend lesser and lesser time with buyers as there are just so many. All shopping for great deals which are becoming both very easy and very difficult.

Prices are dropping, inventories and warehouses are getting stuffed with more and more equipment. Which brings me to my only point of concern......

Where are the designers ? Sound Designers, Light Designers, Video Designers, DJ’s, VJ’s and their tribe. They are at the exhibition. Prowling the alleys. Looking longingly at all the goodies on display. But I did not see even one in any serious discussion with a manufacturer or distributor.

What difference? Dhandha is Dhandha! are the two most common phrases I got when I shared this observation with some colleagues.

They are right. But.... and this is a huge BUT........ This is a design driven business. The people are far more important than any bit of equipment.

I remember as a kid as I was trying to buy equipment from a store in the UK and busily striking off and adding stuff from the list of things I could afford. The senior manager who had kind of taken this nervous Indian brat under his wing, took me out for a sandwich and explained to me, ‘Son, whichever way you cut it, if you are successful, your professional fee will definitely be more than return on investment on equipment. Trouble is, if you don’t have top class equipment - you’ll never be a top class designer.’

No truer words have ever been said to me, and I personally have benefitted immensely from this wisdom. Friends thought I was an idiot to borrow to buy equipment I still did not know how to use. But I am glad I did.

Who knows? Was it the fear of not being able to repay the loan. The pressure I put on myself to work myself out of this strange spot I found myself in. The determination to prove all the naysayers wrong - or some combination of all three that made me just get better and learn more. To this date that desire to top myself persists - even if my bones creak in agony over the stress we put onto our bodies.

Palm Soundscape

Which brings me to the session I was privileged to moderate at PALM. Big Show Technology. A Bit out of comfort zone, I was a little nervous going in. But I was lucky enough to have some great panellists who taught me so much. Cleared up so many things and has made my view of the future of our business a bit clearer.

When they reminded me of my old business professor who had taught us ‘Growth begins at the end of your comfort zone’ How do you grow in a market you know very well, but is saturated.

Inevitably the answer lies at the end of a design driven process. You have to re-design and / or re- engineer your entire proposition. Find new applications for old technology. Or jettison old technology to embrace new technology that must double your ability to deliver at half the cost.

To grow you need money. But to double the growth you need designers and smart engineers.

Which brings me back to my feeling of loss when I saw the designers being excluded from the business process at the exhibition. How does a designer power his way into a finance meeting?

How do we get a finance guy focussing on cutting costs, to open up and spend money on a designer who can save costs in the long run.

Too too often I have seen decisions being shut down to service a short term financial goal.

And to be fair must add - To limit risk.

I sincerely hope some big thinkers come into our profession soon and back the right people to take our industry forward.

It’s just a matter of time before any collective public experience will have to employ significant amounts of technology and we must have the designers in place and trained to take advantage of these situations and draw in the crowds and the attention.

I hope stakeholders realise that simply throwing money and people at a problem will not solve it. We need imagination, we need discipline and we need coordinated execution to deliver our promises. If done well - The rewards will outnumber then investments.

We need a ‘Sholay’ moment to catapult our industry forward.

I am praying that at PALM our industry’s Ramesh Sippy was dreaming of Thakur and Gabbar while scouting for Veer and Jai and Basanti. Fingers Crossed he brings them together.

Current Issue : November - December 2022




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