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Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more

Articles Nov-Dec 2022

Revisiting Guwahati's Glorious Past: Tricolor India Schauspiel Delivers Assam's First 3D Projection Mapping at Gandhi Mandap Memorial MuseumNew!

PALM + AV-ICN spoke to Himanshu Singh Sabharwal, Creative Director, Tricolor India Schauspiel, to explore how the company illuminated The Ray of the East at Gandhi Mandap Memorial Museum to celebrate Assam's history, heritage, and culture at its finest.read more

Articles Nov-Dec 2022

Indian AV Specialist Certification CourseNew!

The AV Industry participated in CAVS first two course editions in Mumbai. Third CAVS course is scheduled to be held in Ahmedabad in March 2023. PALM AV-ICN magazine interviewed the promoter and founder of CAVS in India, Anil Chopra to understand the credibility, validity and legitimacy of AV-ICN's CAVS certification.read more

Articles Nov-Dec 2022

Are Lamp Projectors Slowly Becoming Obsolete?New!

Gone are the days of worrying about the lamp projector fizzling out, requiring bi-annual lamp replacement. With lamp-free projectors, LED projectors, and laser projectors, the time has come for uninterrupted projection to crystallize. But, does that mean no one needs a lamp projectors anymore? In this article, Pooja Shah, Editorial Assistant, PALM + AV-ICN, reports on the viability of a lamp projector.read more

Articles Sep-Oct 2022

Compass Box Studio's Raag Sethi Elevates His Recordings with Audient iD14 and ASP800 New!

Ahmedabad-based Raag Sethi is a man of many talents. He is a music producer, a music composer, an engineer, bassist, and guitarist with his own studio, named Compass Box Studio. Having collaborated on one-take, live sessions with renowned artists, musicians, and labels, Raag Sethi understands the gravitas behind working with the best-in-class sound equipment. read more

Articles Sep-Oct 2022

In Conversation with Krishna Tripathi, NEC at InfoComm India 2022 New!

Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, joins Anil Chopra, Founding Director, PALM AV-ICN, for a quick conversation, where he talks about fail-safe display solutions for mission-critical applications, the rise of Micro LED and DVLED, and the revolutionary products on display at the NEC Booth at InfoComm India 2022. read more

Articles Sep-Oct 2022

Colour And Sound As Healing New!

How is the New Normal treating you? How different is yours from your Old Normal? Crazier and more stressful? It's said that if you have a normal life, 30 minutes of meditation and self-reflection is a healthy tonic. If, however you are super busy and lead particularly stressful lives, you need at least 60 minutes of the same. To uncross the tangled wires and cluttered messages inside your head. On one side they tell me that if you don't sleep enough - you will die. Now another hour wasted on meditation. Tell that to my boss / client who demands 25 hours a day.read more

Articles Sep-Oct 2022

Sound, Uninterrupted Six Pendant Speakers to invest in this yearNew!

From Yamaha to JBL and Extron to Bose, pendant speakers have reimagined, restructured, and revolutionized sound in commercial spaces. PALM AV-ICN reports on the six investment-worthy pendant speakers from the AV industry.read more

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different verticals.read more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music scene.read more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day training.read more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


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Creativity Is A Business

What excites you about your job? What is your job? - Technician? Manager? Creative Guy? Client Servicing? Other?

Do you have an answer? To the First question - What excites you about your job?

All of us have had a pretty good season. Everything lined up for the Event & Entertainment businesses this year. Hit Movies, lots of great new music, Concert Tours, large scale weddings, shows and corporate events - everybody seems to have enjoyed a juicy slice of the pie.

What excites you going ahead? If you’re successful in this business, it’s pretty much a sad and common fact that our families don’t get to see us as much as they’d like. So after a good year, is your excitement diverted away from your job - OR are you hungrily waiting for next season to see how far you can take things?

Now’s a good time to think things through. What’s the mindset you bringing to PALM?

As PALM goes bigger every year - it throws up lots of opportunities to do more of what you did last year. Trouble is - if you not focussed and you have FOMO (Fear of Missing Out) you could be so swamped that instead of exhilaration you could just end up confused and exhausted.

Wouldn’t want to wish that on you, buddy ! So here’s a short list of ideas that I hope helps you Get ‘MOFIT’ (most out of it).Which is why I had asked you - What excites you about your job?

Is it the actual doing of the work? Yeah - we’re a dumb breed - some of us actually enjoy the late nights and stale pizza - because after all that, we get to see the best show we can think of in our minds.

Is it the perks / benefits that come with the job? Hanging with the cool guys. Gotta be up there with the latest or else the next guy will know more than me !

Is being a team leader and bring in a project that everybody associated is proud of - and we all made money!

Or - In these troubled times - You are just glad you still have a job and life is trundling along.

My simple and humble advise to each and every one of you is this - GET CREATIVE.

To all my ‘Creative’ Brothers - aren’t you just a little tired of the sameness of all the shows? In my opinion most creativity is diverted into - what can I find on the net to meet my clients brief? How can I reproduce a million dollar idea in the cheapest possible cost?

There’s little shame in this approach - all of us have done it at some time or another. Trouble is the net is vast and all reaching. Even kids in tiny villages are watching movies and have access on how things are done. It’s no coincidence that the latest crop of stars from both the sports and entertainment world hail from smaller towns. Could it be that the disadvantage of ‘Not much to do’ is converted into the advantage of ‘Have Lots of time to Practice !’ If that’s true - then they are at your door buddy - how are you going to deal with it?

Push your creativity by being the confluence of art forms that have not been explored before.

Take advantage of the big city and bring together more and more arts and crafts and create something that is visually unique.

India has had a glorious design past. So many many influences. I’ve had great fun exploring a huge variety of them. Then I got bored. Bored of updating old ideas. I went looking for fresh stuff. I knew enough of the past to skirt all the obvious traps and create something Indian for today.

Modern Indian painting is pushing in that direction. New forms, shapes and colour schemes are jumping up. I urge you to explore them.

Aren’t you just a little bit tired of having computers move lights and blink all over the place. I came across this great line - ‘The machines are learning - Are You?’ It terrified me, and got me to move my tired old bones into fresh directions. Machines are great at processing large volumes of work predictably and consistently. So I looking for avenues where the exact opposite tells a great story.

I sincerely hope that the old principal of ‘Build something great - the people and the money will come’ holds true cause when you in the middle of this, looking for money and good partners is almost impossible. So stand out and hope they find you.

Creativity becomes the core business. The backbone of your existence. To be successful in the future you will have to build a business around it the old fashioned way - but with modern tools.

Land, Labour, Capital and Management - the factors of production remain the same. But today we look for them and attract them differently.

If you are a Business Guy - I hope this sparks some interest. I firmly believe that this is where the money will be, going ahead.

Of course there are many avenues for you to explore at PALM. Lots of manufacturers and traders you are going to make some amazing deals with. Good Luck. I can only urge you to look at equipment that encourages creativity. Are you scratching your head? It’s an odd idea. How can equipment encourage creativity? Fair Question.

For that you need to understand the mindset of the guy who designed the equipment. Take some time. Each piece of equipment is designed for a certain specific purpose. Sometimes it is a quick fix or a nagging update that fixes a common glitch that users experience and complaint. And there is tremendous value there.

But every once in a while you will come across a designer that asks himself or his team - ‘How do we make it better?‘

There are two typical ways a team responds. One - it throws in every feature imaginable, sometimes after lots of market feedback and many arguments centred around what will the market pay for.

If the team gets it right - you have the beginnings of a good product. It will begin well and last until a new set of requirements jump up in the market. Then it will be phased out or upgraded into a sexier box.

Then you have the other rarer team who asks - ‘What happens if....‘ Should they ask themselves the right question which triggers their flight into the fresh direction - you will find a quiet launch of something nobody actually knows what to do with.

Then slowly as some aficionados get trapped into the net - a user group will form around the product and much traffic will be noticed on their user forums. Suddenly there is a Eureka moment when either the market or the designers hit on the missing piece that bridges into the mainstream market.

Early users will display the new skills and suddenly some fresh and unique looks will form. People will try and replicate that with their own equipment. That is the acid test. Can they? If they can - all the effort is wasted.

But if their existing equipment just can’t get there - or if it takes ages to set up the desired effect - the mass market will pounce onto the product and within a short time - you have a winner.

It takes a knack and some courage to identify and invest in this - but if it pays off - entire careers can be created by getting just one great step right. As you go about your regular business - at least keep an eye or a ear open for one such. It will be worth it.

And Now onto the third guy. All I have to remind you brother is ‘This is a blood and guts business. It’s about passion and persistence. Gobs of it to make you ignore the inconvenience.’

So choose - Get Technical and then push your creativity. Or step away from the bits and bobs and focus in fashioning a business where things change every day. Tough but exciting. If you simply floating along - the younger guys are faster swimmers and will overtake you really soon.

Good Luck Guys. You got a PALM in your hands.


(The views expressed by the author are his own personal comments and the magazine does not subscribe to them).

Current Issue : November - December 2022
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