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Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more

Articles Nov-Dec 2022

Revisiting Guwahati's Glorious Past: Tricolor India Schauspiel Delivers Assam's First 3D Projection Mapping at Gandhi Mandap Memorial MuseumNew!

PALM + AV-ICN spoke to Himanshu Singh Sabharwal, Creative Director, Tricolor India Schauspiel, to explore how the company illuminated The Ray of the East at Gandhi Mandap Memorial Museum to celebrate Assam's history, heritage, and culture at its finest.read more

Articles Nov-Dec 2022

Indian AV Specialist Certification CourseNew!

The AV Industry participated in CAVS first two course editions in Mumbai. Third CAVS course is scheduled to be held in Ahmedabad in March 2023. PALM AV-ICN magazine interviewed the promoter and founder of CAVS in India, Anil Chopra to understand the credibility, validity and legitimacy of AV-ICN's CAVS certification.read more

Articles Nov-Dec 2022

Are Lamp Projectors Slowly Becoming Obsolete?New!

Gone are the days of worrying about the lamp projector fizzling out, requiring bi-annual lamp replacement. With lamp-free projectors, LED projectors, and laser projectors, the time has come for uninterrupted projection to crystallize. But, does that mean no one needs a lamp projectors anymore? In this article, Pooja Shah, Editorial Assistant, PALM + AV-ICN, reports on the viability of a lamp projector.read more

Articles Sep-Oct 2022

Compass Box Studio's Raag Sethi Elevates His Recordings with Audient iD14 and ASP800 New!

Ahmedabad-based Raag Sethi is a man of many talents. He is a music producer, a music composer, an engineer, bassist, and guitarist with his own studio, named Compass Box Studio. Having collaborated on one-take, live sessions with renowned artists, musicians, and labels, Raag Sethi understands the gravitas behind working with the best-in-class sound equipment. read more

Articles Sep-Oct 2022

In Conversation with Krishna Tripathi, NEC at InfoComm India 2022 New!

Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, joins Anil Chopra, Founding Director, PALM AV-ICN, for a quick conversation, where he talks about fail-safe display solutions for mission-critical applications, the rise of Micro LED and DVLED, and the revolutionary products on display at the NEC Booth at InfoComm India 2022. read more

Articles Sep-Oct 2022

Colour And Sound As Healing New!

How is the New Normal treating you? How different is yours from your Old Normal? Crazier and more stressful? It's said that if you have a normal life, 30 minutes of meditation and self-reflection is a healthy tonic. If, however you are super busy and lead particularly stressful lives, you need at least 60 minutes of the same. To uncross the tangled wires and cluttered messages inside your head. On one side they tell me that if you don't sleep enough - you will die. Now another hour wasted on meditation. Tell that to my boss / client who demands 25 hours a day.read more

Articles Sep-Oct 2022

Sound, Uninterrupted Six Pendant Speakers to invest in this yearNew!

From Yamaha to JBL and Extron to Bose, pendant speakers have reimagined, restructured, and revolutionized sound in commercial spaces. PALM AV-ICN reports on the six investment-worthy pendant speakers from the AV industry.read more

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different verticals.read more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music scene.read more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day training.read more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


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Equipment - An Investment OR a Liability


What scale of Business do you aspire to ?

I have struggled with this over my career. Before I climbed aboard this wild ride of Entertainment Electronics - I had studied to be a management professional.

Warning - This a Nerdy article. Even if you find it boring - Read. It may change your view of life.

Before I knew about 'Stage Life' I had studied 'Office Life'. Before the college of sleepless nights, missed meals, crappy hotels, no family, early morning smelly flights and most importantly - dealing with grinning, well meaning idiots (most of whom I grew to love), I went to a college of books and professors.

Not knowing that life would shine in a few years time - I was one of those nerds who actually studied.

So I leant about Investment, Risk, Profit Centres. I learned it well enough for it to still stay with me. One of the first things I learnt was how stay profitable. A huge aspect of that was learning how to manage Scale. In short - How Big Do You Get ?

Most Industries or Businesses have an optimum size. Once you reach that spot, you need to re organise from ground up to either grow or diversify in some form.

A struggle between a state of - 'Too Big to manage' and 'Too small to grow'

Most of us lie somewhere in between. I hope, by the end of this article you are in a position to gauge where you are - and shape where you want to go to next.

Management Principal 1. - To Get a good answer / solution that fits - ASK the right question !

Question. What Do I want to Be ?

Option 1. : Technical Professional. (Within a Team or as an individual)

Option 2. : A Rental House. Somebody asks for my equipment - I go out there and install it.

Option 3. : A Turnkey Operator. A Client calls with a Project - I offer an end to end solution.(Design, Install Operate)

I expect the most common answer is - a bit of all three. You will justify this by saying that the market is small and unpredictable - so let me grab what I can when I can. While this may make sense let's examine this in a bit more detail.

All three of the above options call for different skill sets. Perhaps they all distil down to the same point but remember we are a service industry. Our knowledge, expertise and experience count for nothing. Simply because our clients have No clue what we do and have No interest in how we do it. They simply want the job done on their time scale on their budgets.

So pause and consider what goes through their minds before they hire one or the other of us.

Everybody will have their own take on this. In my opinion all of what you will probably say boils down to one concept - Perceived Reliability.

One of the features of our profession is that we cannot model or display even half of what we will deliver on each individual show. We can talk, design, present, demo all we want. In the end its how the client puts all these factors together in his head. How well you manage that will govern whether you win the contract or not.

That will all be based on how REAL your presentation has been. For him to have the confidence that you can bring all the pieces together for him on that date - to stage a successful event.

Those facts are often wildly divergent from the actual skill sets required to execute the project on the day. You are the bridge between His Perception to the Audiences Reality.

Heavy stuff ? It gets easier the less you struggle. Of course you will add refinements.

Know this about your businesses and within this knowledge is the basis on your understanding of the optimal scale of your business. Where your enjoy the maximum benefits of scale without leaking away too many inefficiencies and overheads.

So how do you select the right client or market segment for you to chase.

Let's stick to Just one component of this equation for this issue - Equipment.

What equipment will you need to support your business. Limitless possibilities. Limitless Opportunities. Limitless horizons. Limited Budgets. Limited Time.

That's the gap within which you will find the answer.

Let's look at equipment from a different perspective.

1. The Must Haves. This refers to equipment that is fundamental to your business.

For a Lighting Guy - Dimmer Packs, Power Distros, Basic Lights (Pars, Profiles etc)

We must establish what the costs of purchase and maintenance are per year. How long will they stay in our inventory before they become ineffective. This is the meat and potatoes of your business. If this part of your inventory is not 100% reliable on the ground - your business has to suffer.

Decide how much of your total budget is tied up in this section. I recommend 40 - 50% of your total spend as a benchmark.

2. Support Infrastructure. The hidden everybody costs nobody keeps track off - and most effective drain on your profits. This includes the cabling, the bulbs, the walkie talkies, the batteries.

Ideally this should not account for more than 20% of your total spend. Sadly a general lack of foresight, last minute scrambling, bad maintenance make this the weakest point in our chain. Turn a blind eye here as managing this is both painful and cumbersome - could lead to disastrous results.

Everybody in your company must buy into your companies policies on this.

3. What sets us apart. By definition every company you compete with will have some version of this above you have. Assume nothing really differentiates you (Only equipment wise). You must have some Unique equipment that you can demo your client to keep you ahead of the pack.

I recommend that 60% of all your companies research time is spent on this aspect. To keep abreast of what the market offers, and how to tweak it so that you present it to a client as a 'Must have accessory'.

In investment terms I recommend spending no more than 20% of your budget - but this can vary on how significant and desirable the product is on offer. For God's sake never give this away for free. Remember this Rs 20,000 piece has brought you a Rs 1 lakh contract that is the only reason you can pay off Rs 80,000 of the rest of your companies overheads. Understood ?

4. Vanity Purchases. Ahem! we all know what this is. This is what makes industry tongues wagging - and not much else. The only reason it is necessary is when a large contract is in the balance and the client has demanded it.

It may not fit the rest of your equipment, hard to say how often you will use it - but it gives you bragging rights. And so ideally never allocate more than 10 to max 20% of your budget.

Of course these benchmarks will vary, But I urge you to fix a benchmark for yourself and measure yourself against it every year to see where you stand. Compare this ratio with your profitability of the year and I am sure you will see a consistent and proportionate relationship.

Also measure your return on investment on each section of the investment. Of course the allocations may be arbitrary, but I urge you to do it. See which section gives you maximum financial return and which bit brings you maximum marketing clout. Once you have a few years data - your Investment decisions will be far more informed.

Most importantly your investment will not slide into a liability. When you look upon a huge pile of equipment that you so eagerly purchased a short while ago. Now you scratching your head on how to free up godown space to make room for your next vanity purchase.

Now go out there and sell the hell out of these facts. This is the groundwork on which you build the rest of your business proposition. To target the right clients who can provide you the best return on your investments.

Current Issue : November - December 2022
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