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Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more

Articles Nov-Dec 2022

Revisiting Guwahati's Glorious Past: Tricolor India Schauspiel Delivers Assam's First 3D Projection Mapping at Gandhi Mandap Memorial MuseumNew!

PALM + AV-ICN spoke to Himanshu Singh Sabharwal, Creative Director, Tricolor India Schauspiel, to explore how the company illuminated The Ray of the East at Gandhi Mandap Memorial Museum to celebrate Assam's history, heritage, and culture at its finest.read more

Articles Nov-Dec 2022

Indian AV Specialist Certification CourseNew!

The AV Industry participated in CAVS first two course editions in Mumbai. Third CAVS course is scheduled to be held in Ahmedabad in March 2023. PALM AV-ICN magazine interviewed the promoter and founder of CAVS in India, Anil Chopra to understand the credibility, validity and legitimacy of AV-ICN's CAVS certification.read more

Articles Nov-Dec 2022

Are Lamp Projectors Slowly Becoming Obsolete?New!

Gone are the days of worrying about the lamp projector fizzling out, requiring bi-annual lamp replacement. With lamp-free projectors, LED projectors, and laser projectors, the time has come for uninterrupted projection to crystallize. But, does that mean no one needs a lamp projectors anymore? In this article, Pooja Shah, Editorial Assistant, PALM + AV-ICN, reports on the viability of a lamp projector.read more

Articles Sep-Oct 2022

Compass Box Studio's Raag Sethi Elevates His Recordings with Audient iD14 and ASP800 New!

Ahmedabad-based Raag Sethi is a man of many talents. He is a music producer, a music composer, an engineer, bassist, and guitarist with his own studio, named Compass Box Studio. Having collaborated on one-take, live sessions with renowned artists, musicians, and labels, Raag Sethi understands the gravitas behind working with the best-in-class sound equipment. read more

Articles Sep-Oct 2022

In Conversation with Krishna Tripathi, NEC at InfoComm India 2022 New!

Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, joins Anil Chopra, Founding Director, PALM AV-ICN, for a quick conversation, where he talks about fail-safe display solutions for mission-critical applications, the rise of Micro LED and DVLED, and the revolutionary products on display at the NEC Booth at InfoComm India 2022. read more

Articles Sep-Oct 2022

Colour And Sound As Healing New!

How is the New Normal treating you? How different is yours from your Old Normal? Crazier and more stressful? It's said that if you have a normal life, 30 minutes of meditation and self-reflection is a healthy tonic. If, however you are super busy and lead particularly stressful lives, you need at least 60 minutes of the same. To uncross the tangled wires and cluttered messages inside your head. On one side they tell me that if you don't sleep enough - you will die. Now another hour wasted on meditation. Tell that to my boss / client who demands 25 hours a day.read more

Articles Sep-Oct 2022

Sound, Uninterrupted Six Pendant Speakers to invest in this yearNew!

From Yamaha to JBL and Extron to Bose, pendant speakers have reimagined, restructured, and revolutionized sound in commercial spaces. PALM AV-ICN reports on the six investment-worthy pendant speakers from the AV industry.read more

Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different verticals.read more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music scene.read more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day training.read more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


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Virus Wanes




Virus Wanes | Viraf Pocha Viraf Pocha

Trying to Peer into Life After Covid.

The Live Event Industry has been decimated across the world. Jobs lost, careers killed, Companies ravaged. But we held on. Knowing that good days always follow storms.

Looks like storms are clearing and there is talk (in the metro cities) that events will be allowed to happen. Apart from the Government mulling permissions, there is also a sense from a large number of clients that they are dying to stage LIVE events, as long as they are safe from medical and/or legal complications.

The authorities have taken their share of brickbats on how they have managed the crisis. To be fair they were caught off balance as much as we were. Their primary duty was to save lives. Reports of medical shortages all around quietened people down as we all retreated in fear.

Yes, we all suffered economic hardships. Yes, far too many colleagues and family members met untimely ends. Tragic Indeed. But we also have stories of fighters who pulled back from the brink and recovered.

I understand that there is no balance or justification in touting numbers when our near and dear ones have been vulnerable. Adding to our mental anguish was that most of us were sitting on our hands.

A few resourceful ones found something to do. Some used this opportunity to be of service to our communities. Whatever we went through and however each of us individually managed to cope, the experience has changed us. The Events business is a run run, go go business.

After years we were able to just sit and think. Sooner or later we all came around to thinking of the future. What our careers have meant to us and our families. What realistic expectations do we have for ourselves in the future? Even Pre Covid some trends in our Industry were clear. Primarily

  1. Budgets were shrinking. Clients were demanding more and more and were willing to pay less and less.
  2. The Event Managers were winning Technical Contracts as part.

of a package deal. Even the largest Event Technology Houses were being demoted to sub-contractors. There was huge interest in young people for creating careers in this world. Sadly, when confronted with the scale of the work and diminishing rewards, a large number just stagnated while looking for other avenues to supplement Income.

  1. (Which was great so that they an avenue to turn to when Covid Hit.)
  2. Television was changing to the tastes of their Viewers. Reality and Talent Shows were becoming more and more extravagant but sagging TRP's was a concern.
  3. The video was slowly taking over from all other mediums. Steadily, spending on Video overtook spending on Lights and Sound. Even Sets were replaced by larger and larger LED Screens. For variety, the LED screens were now shaped and staggered to create unique architecture. Have I missed anything?

Then Covid Brought Things to a standstill. Events people by nature are energetic and want to be on their feet. All of us began looking for activity. Dozens of Webinars were hosted to educate our people. Equipment was overhauled and serviced. All the long-standing, back end work that we simply did not have time for, was addressed. And we still had time on our hands. Some of us went in for an upskilling. We heard of the odd event. Weddings were cautiously arranged. Some activity took place, even though the scale was missing. We kept hearing of pent up activity that was supposed to come roaring in within a few weeks. Nothing meaningful, so far.

A few pockets which were in the right place to fit within the Government dictates thrived. Everybody had lots of time to think of the future and what it holds for us. I have been chatting with some colleagues. Grizzled old dogs and some young Turks.

Here's a summary of their thoughts. Shrinking Budgets seems to be the biggest area of concern. Many Reasons are put forth. To My Mind, the single biggest reason is the lack of engaging content. Just Great sound Great Lighting or Great Visuals are not enough to carry the day.

Even the smallest of shows demand Sophisticated Sound AND Lights AND Video Equipment. The sad part is that Content does not match - and so the end effect to the Client is underwhelming. Clients are leaning on technology - Not on Content. Perhaps that is what they are being sold. But the equation is not working, and Clients are walking away dissatisfied.

So, despite State of art equipment being employed the Client does not seem to be happy with the bang for his buck. We have to be able to address that. To create shows that are both pleasing and elicit 'Maaja aa Gaya' using equipment that can be rented at a reasonable cost.

If we do that then the second issue, we all face would be taken care of (IN My View). That of Fairness. The standard story we hear from investors is, 'I invested so much money - where is my return.' While Technicians say, 'I've invested so much time, mastering the machine and editing the content to address all the changes demanded - I'm not paid a fraction of what I think I'm worth' This equation must be addressed and balanced FAIRLY for both sets of stakeholders. The Third Issue that keeps cropping up is - Cost of Doing Business.

With the current overhaul of business and tax parameters set by the government and its very strict compliance rules. In our own businesses, as well as meeting Compliance issues now being demanded by clients. Who in turn are also following Government Norms.

Ours being a Buyers' market, we are forced to turn somersaults to meet these norms or lose business. These hidden costs, that we only come to know off after contracts have been awarded and sometimes even after advances are paid, shrink margins even more. Today there is the added cost of Covid protocols that the government has established. To date, I have not heard of one client, one venue or one production team that is even willing to discuss how to make this a win-win for all of us. I just see more and more powers being handed to security as nobody wants to be saddled with these responsibilities.The Event crew is more focused on meeting security compliance norms. Inevitably the content and creativity.

Budgets were shrinking. Clients were demanding more and more and were willing to pay less and less. We are slowly moving to an Entertainment Economy. Look at our Malls.

They have gone beyond being simple shopping centers and have now extended their role to Entertainment centers. Right now, most mall entertainment is free - But if we can figure out a way to monetize the mall experience, I'm sure it could open many doors for all of us. Not Just Malls. Museums, Multimedia Experiences, and Installations in the unlikeliest of areas are a huge opportunity for people with our skill sets. Tread Intelligently my Fellow Entertainment Techies.

Make wise choices and I pray all of us to use this 'Covid Pause' to emerge Better and Stronger than we were before

Current Issue : November - December 2022
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