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Articles Sept-Oct 2022

Roger Drego on Creating Fail-Proof Sound for Mega Live Events New!

In a session titled 'Performance Guarantee of Mega Scale Live Sound Projects', Roger Drego, Managing Director, Electrocraft, took to the stage at PALM Conference 2022 to share invaluable challenges and insights with regards to guaranteeing fail-proof sound reinforcement during showtime. read more

Articles Sept-Oct 2022

Bringing Futuristic AV Ideas To Life New!

MMRDA, responsible for promoting, monitoring, and developing various sectors in Maharashtra, including, but not limited to transport, housing, water supply and more, entrusted EYTE to revamp and upgrade Wadala Monorail Depot's Boardroom with state-of-the-art AV infrastructure. Abdul Waheed, Managing Director, EYTE Technologies Pvt Ltd, in conversation with PALM Technology, reveals how his team transformed the visage and acoustics of the boardroom and managed to execute the impossible feat in a matter of seven days. read more

Articles Sept-Oct 2022

Exploring the Dynamics of India's Pro AV market with Renkus-HeinzNew!

Renkus-Heinz is a professional loudspeaker company known for its innovative technology that redefines sound to empower its audience. PALM+AV-ICN got in touch with Karan Kathuria, Renkus-Heinz's Director of Sales and Business Development, Asia, Oceania and SAARC, to learn more about the company's plans for India and its strategy to stimulate growth across different verticals.read more

Articles Sept-Oct 2022

7 New Trends in AV Conferencing to look out for this year New!

From augmented meetings and interactive whiteboards to LED video walls and seamless acoustics - Pooja Shah, Editorial Assistant at PALM AV-ICN, reports a comprehensive roundup of the biggest AV conferencing trends to keep an eye out for in 2022. read more

Articles July-Aug 2022

IRAA 2021 Winners Felicitation New!

The IRAA 2021 winners were felicitated at the PALM expo on 28th May 2022 in the presence of Jury members. Check out the pics here. Nominations for IRAA 2022 close on 30th October so hurry and send in your nominations now! read more

Articles July-Aug 2022

PALM AV-ICN Expo 2022 - Glimpses & HighlightsNew!

The PALM AV-ICN Expo 2022, held from May 26 - May 28, 2022 at Bombay Exhibition Centre in Mumbai, witnessed 20,000+ unique visitors from the world of pro audio, display, lighting, and integration. Take a look at the three-day expo's glimpses. read more

Articles July-Aug 2022

HARMAN Live Arena dazzles with a range of latest audio and lighting gearNew!

The HARMAN Live Arena one of the most popular demo features at the PALM Expo entered its 11th year. The Live Arena facilitates live demonstrations of advanced sound and lighting systems, through three-day live musical performances, featuring popular and budding artists and bands from the country's independent music scene.read more

Articles July-Aug 2022

CAVS (Certified AV Specialist) Course returns for its second consecutive editionNew!

The ethos of CAVS is to provide an independent neutral education forum suited to Indian AV ecosystem to gain their commitment to a future career in AV as a technician and join an integration team on par. AV professionals in India were imparted basic knowledge of AV from May 26 - May 28, 2022 at the CAVS three-day training.read more

Articles July-Aug 2022

PALM AV-ICN Conference & SeminarNew!

Curated by PALM AV-ICN magazine, the PALM Conference & Seminar was the optimum learning and networking platform for attendees, where the best talent and top-notch professionals from the country shared their expertise, skills and knowledge. read more

Articles July-Aug 2022

High Quality Attendance At Palm & Av-Icn Expo 2022New!

The professional sound, professional display, professional lighting and integration market of importers, distributors, dealers and actual users congregated in full strength at the BEC, Mumbai, to witness the largest display of product range from top global brands, sourcing millions of dollars inventory for distribution and rental.... read more

Articles July-Aug 2022

IRAA strikes an energetic progress path with new chiefNew!

K.J. Singh recording engineer of brave new-gen albums is a spirited veteran deeply involved with Indian recording arts and professionals. The entire jury of IRAA after years is now entirely fresh, newly appointed by KJ... read more

Articles July-Aug 2022

Attendees to PALM & AV-ICN Expo 2022New!

PALM AV-ICN 2022 proved to be far busier and well attended than expected. Who exactly attends and exhibits at India's foremost audio, lighting, and audiovisual technology expo? Read on for detailed breakdown of the attendee figures... read more

Articles July-Aug 2022

Chopra's Keynote Pushes For Indian Manufacturing, Indian BrandsNew!

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India... read more

Articles July-Aug 2022

What to expect from NEC at InfoComm India 2022New!

Joining PALM AV-ICN for a quick interview is Krishna Tripathi, General Manager, Display Solutions, NEC Corporation India Private Limited, wherein he elaborates on the exciting products attendees will be able to witness at the NEC Booth E20 at InfoComm India... read more


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New Beginnings




New Beginnings | Viraf Pocha Viraf Pocha

When You Lying Face Down in a Ditch – Stop Digging

The world has started turning and all of us in the event industry are praying that the momentum picks us up very soon.

Green Shoots are Sprouting. Let’s pray for hospitable rains and fair weather for the new plants to thrive.

While we are caught in the euphoria of New Beginnings and all of us are desperate to get back to work in any shape or form, let’s pause for a bit

This long period of forced inactivity (at least for some of us) has allowed us to pause and be alone with our thoughts. All of us have experienced despair at some point. Followed by the joy of being with our families and being refreshed in their company.

Some of us may have picked up hobbies, attended to our outstanding health issues.

Some of us would have faced the tragedies of losing friends and family too soon.

Tumultuous Times.

Now it’s time to renew ourselves and head back to what we love doing. For some of us – it’s the only way we know how to make a living.

Give pause my friends and review our experiences and our learnings.

This piece is meant for all of us to remember where we started in March 2020 and where we are today.

As work cranks up – I hope our experiences lead to wise choices and we don’t forget our resolutions as soon as the pressure builds.

One of the most gratifying developments is the initiation of Industry Bodies. Some industry Bodies that were caught completely unawares (Understandable perhaps) have made attempts to renew themselves.

This to my mind is critical for our industry to grow.

History has shown that far too many people have taken advantage of both sellers as well as rental houses by playing one against the other. Squeezing advantages away from our Technical Services Trade.

Hopefully, these new Industry Organizations will hold strong and this scrambling that we used to do will stop.

Do Our Clients need to fear these industry bodies? I hope not. The Bodies do not aim to form cartels and create a stranglehold on anything. The Bodies would like to (From what I have seen of them so far) understand that healthy competition is the best way to take all of us forward together.

I sincerely hope this mindset persists when the work picks up. It Will. Let’s not even consider the opposite.

Our Government in its wisdom has created a new set of rules to conduct our business.

Unfortunately, while our business forms a tiny fraction of the trade the new regulations wish to control, it has an outsize effect on our people whose job it is to send expensive equipment around the country at a moment’s notice.

That is as it is. Let’s just accept it on the chin. We are just not in a position to make any structural changes but will need to figure a way out around this.

In our Business, Technology is King. The most important link is the nut behind the wheel. We are a service industry and service mean people. Ask any management consultant – Happy people provide Great Service. Think about this and track the benefits of introducing this culture in your organizations.

The associations have hired competent professionals and hopefully, they will streamline our collective way of doing this.

The more frequently the authorities see our industries paperwork done in a particular format. The more they will trust us and life will ease for all of us.

This brings me to address an idea that has been expressed too many times from diverse sources.

‘Bas Ho gaya. Now it’s each man for himself. I will only think for myself and do what’s best for me – damn the collective.‘

As my above tiny illustration shows – in the long run, please don’t expect it to work.

We are a collaborative industry. We need each other to go forward. We need to learn from each other and teach each other.

Which brings me to another fallacy. In our Business, Technology is King. Technology is definitely important – But In our Business, the most important link is the nut behind the wheel. We are a service industry and service mean people. Ask any management consultant – Happy people provide Great Service. Think about this and track the benefits of introducing this culture in your organizations.

A while back the head of one of the larger Event Organizations was moaning to me about the lack of discipline in our industry. My answer did not please him. I pointed out that over the last ten years his organization along with many others had created a culture where their executives fed their creativity on YouTube. It made for cost-effective presentations, and then the entire focus of the organization was how to get it done in the cheapest possible way that they could get away with, in front of their clients. It took him a while to accept my cheekiness and buy me a drink. I hope things change in his organization.

That’s the sad part. Our Industry (on the most part) has focused on cheap delivery, not on the best.

Of Course, the Business and Industry have grown. Today it’s possible to rent/ buy a decent set of speakers and a respectable light inventory in almost every small town in India. That’s wonderful. These vendors are still at plug and play level. Technology has made it possible for even young inexperienced technicians to set up and run shows in hours.

I’ve seen too many of these fellows come and go. Few Thrive. The common feature on everyone that survives and thrives is simply People. Those guys invested in their people almost as much if not more than they did with technology.

One Lot had Trafull’s of equipment lying around gathering Dust. On-site, they would whisper to us ‘ Sir Who do light ka bulb kharab hai. Sambhal ke use karna.’ Or if you ordered 12 lights – 24 would show up. ‘ Bigad gaya to replace kar dena’

That’s the expediency that will kill us. Think of costs tied up in wasted investment.

Hey – I’m not pointing fingers. We all have to do what we need to survive.

I’m just urging you to play the long game and THRIVE.

I sincerely hope these NEW BEGINNINGS will be fuelled by thought and ideas and we have all used this time off to regroup and come back stronger and BETTER.

New Biginnings | Think

We were all thrown into the ditch together. Let that common experience establish solidarity and we climb out of the ditch wiser and better equipped for the road ahead.

Current Issue : September - October 2022
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