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BOSE Professional leverages portable and installed sound solutions expertise in India with release of new path-breaking products and technologies


Bangalore event featured Bose Professional’s new range of products including the debut of the recently launched S1 Pro system; as the brand reaffirms its commitment to the growth of portable and installed sound markets in India


The bodies of the cartridge have been broadened, to offer greater stability during performances. Its unique 2-seqment body design creates a fresh and attractive aesthetic.

Bose Professional, a global leader in professional audio technologies and solutions, exhibited an exciting range of cutting-edge products aimed at revolutionizing portable and installed sound applications in India. The showcase event which took place at the Leela Palace in Bangalore on Monday, 12 March 2018, drew an attendance of over 180 professionals that comprised the region’s leading consultants, system integrators, sound engineers, performers and Pro AV dealers.

The new products showcased at the event included Bose Professional’s EdgeMax in-ceiling premium loudspeakers, the MB210 compact subwoofers, the Panaray MSA12X loudspeaker and the debut of Bose Professional’s game-changer for the portable-sound market in India – the new S1 Pro multi-position PA system.

Leveraging the brand’s commitment to the installed sound market, Bose spotlighted the EdgeMax series of in-ceiling premium loudspeakers which feature proprietary PhaseGuide technology with high-frequency compression drivers to create a new category that combines the room-filling coverage patterns typical of larger surface-mount speakers with the architect-preferred aesthetics of in-ceiling models. Designed to mount near wall-ceiling boundaries, EdgeMax loudspeakers provide improved audio quality and coverage, while reducing the number of required units, compared to conventional dome-tweeter ceiling speakers.

In the same stride, the audience also witnessed a live demonstration of the Bose Professional Panaray MSA12X, which is a self-powered digital beam-steering loudspeaker that enables improved room aesthetics, with outstanding vocal intelligibility and tonal consistency. The proprietary Articulated Array transducer configuration allows wide, 160° horizontal coverage throughout the room, and MSA12X’s modular design allows building of vertical arrays using 1-3 units. Dante digital audio network interface comes standard for connection with other Dante-enabled products over Ethernet-based networks.



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Additionally, emphasizing its effort to redefine the concept of portable sound reinforcement, the brand showcased the new Bose Professional MB210 compact sub-woofers which are designed for background/foreground music and small sound-reinforcement systems that require low-frequency extension down to 37 Hz. The MB210 subwoofer features two (2) 10-inch high-excursion woofers, derived from the award-winning Bose Professional F1 subwoofer, in a compact, Baltic-birch plywood enclosure optimized for fixed-installation applications. Featuring outstanding performance to size ratio, the MB210 is designed to complement Bose Professional loudspeaker lines, such as FreeSpace, Panaray, and RoomMatch Utility with additional bass impact.

The debut of the brand new Bose S1 Pro multi-position PA system was the highlight of the night. The system is designed for musicians, DJs and performers as the ultimate all-in-one PA, floor monitor and practice amplifier that’s lightweight, rugged and ready to be your go-anywhere Bluetooth music system for nearly any occasion. The event included a special showcase to spotlight the S1 Pro system’s power, as the system was used for a high energy live performance by new pop sensation Jas Karan.

Representatives of Bose Professional received an overwhelming positive response from the various consultants, system integrators, performers and dealers present at the event; with keen interest evoked about the respective products’ specifications, pricing and availability in India. The event was led by Bose Professional’s General Manager, Dr. Akira Mochimaru and Mr. Christian Liebenberg, Bose Professional Regional Sales Manager; who both emphasized the brand’s commitment to supporting the professional audio business in India with their path-breaking products and technologies.

Mr. Christian Liebenberg added “These new product launches are key to Bose Professional’s vision of re-affirming itself as the game changer and technological leader in professional audio globally. We’re extremely pleased to share these products and technologies with the Indian market, and are excited about receiving a positive response from key trend influencers that shape the business landscape in the country.”

In conclusion, Mr. Vibhor Khanna, Country Manager – SAARC, Bose Professional, stated, “Bose is committed to delivering superior technologies across India; and with the event in Bangalore receiving such a rousing response, we are confident that our new line of products will be met with equally great enthusiasm and acceptance around the country. A sincere vote of thanks to all the professionals who attended the event and who expressed their appreciation and support.”

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