Current Issue : July - August 2022
Read/Download

OR

Flipbook

OR

To The FREE Digital Magazine And Newsletters

Articles July-August 2023

Epson Captures Big Screen Mapping Projector's Demand at AV-ICN Expo New!

Yoshino San shared Epson's strategy, purpose, and exhibit display theme at AV-ICN expo with Chopra San. read more

Articles July-August 2023

Post Show Review: 11th PALM Sound and Light Awards New!

PALM Sound & Light Awards honoured deserving individuals and companies from the pro sound and lighting industry in its 11th edition. read more

Articles July-August 2023

AV-ICN Expo's AV Architect of the Year New!

In a dramatic moment at the 11th PALM Sound & Light Awards, Founder Anil Chopra announced Kelvin Ashby-King the 'AV Architect of the Year' 2023. read more

Articles July-August 2023

PALM Expo 2023 Achieves Recognition from Global Brands New!

PALM Expo 2023 returned with its 21st edition, drawing exhibitors and at¬tendees from around the globe, simultaneously placing the Indian pro audio and lighting indus¬try on the map. read more

Articles July-August 2023

Pro AV Mass Market Momentum Emphasizes AV-ICN Expo Success New!

AV-ICN Expo 2023 took place at the BEC, Mumbai, once again marking its presence as the torchbearer for the AV industry in India. read more

Articles May-June 2023

BenQ LH730 - The Next Revolution in High Brightness LED Projection New!

BenQ's 4LED High Brightness Projector is a game changer in education and the corporate customer segments that ensures a never-seen-before image clarity and increased lifespan. read more

Articles May-June 2023

Christie Griffyn Series Delivers Game-Changing Solution for Large-Venue Projections New!

A Christie representative explains why the Christie Griffyn Series is an all-in-one solution for large venue projections as one of the smallest, lightest, and brightest RGB series available. read more

Articles May-June 2023

EYTE Technologies Pvt Ltd Brings AV Hybrid Classroom for Indira Group, Pune New!

EYTE Technologies Pvt Ltd transforms the learning ways with the installation of cutting-edge AV systems at Indira Group of Institutes Management College. read more


Show More

MAAMOUCHE’S Alchemy Terrace Bar Outfitted with Beta3



Maamouche’s Alchemy Terrace Bar installed with Beta3 MU Series Wood Speakers


Maamouche’s Alchemy Terrace Bar is an innovative rooftop restro bar on the 5th floor of The Starling Mall in Noida. It was installed in August 2020 with Beta3 MU Series Wood Speakers to provide exceptional sound quality and coverage throughout the space.

The terrace bar has a stylish décor and lively ambiance with a rustic looking bar area and walls that have exposed brickwork and a large outdoor terrace. Beta Three Audio India, a company that specializes in the sale and service of pro audio equipment across India was tasked with the design and integration of the sound system for the resto bar.

The initial brief given to the SI was to provide its patrons a rooftop bar for lounging, with good quality speakers for playing soothing music without pinching the pockets.

The Sound System

Since the Resto bar is an open space, there was no special acoustic layout required. Beta3 designed a tailor-made sound system using their Ease Software, focusing on providing impactful audio with even coverage throughout. Beta3 MU Series Wood Speakers teamed up with the Subwoofers to form the core of the sound system.

The full speaker system comprised of two MU10a speakers for the main entrance, two MU8a speakers for the sitting area, four U6a speakers for the terrace and one MU18a subwoofer below the bar counter.

Beta3’s Ankit Raj commented, “The MU Series Wood speakers are the best loudspeakers for this kind of a setup. The speakers offer high output with a smooth frequency response keeping the clarity and quality of the audio.”

Ankit continued, “The MU Series Speakers we used across the resto bar not only gives amazing sound but are extremely efficient and reliable.”

Challenges

Due to the venue being located in a mall, Beta3 had to ensure there was minimum disturbance to the other stores in the mall. Beta3 carried out a full design study to minimize the effect of the sound on the surrounding area.

“The challenge we faced was that the interior had already been done and the client did not want any damage to be done to the interiors,” informs Ankit.

Another challenge the team faced was hanging the speakers as there was a bar counter below it. Also, in the open space (Terrace area) the speakers were to be given proper cover in order to protect it against the elements.

Conclusion

For this entirely new setup, the owners of the Maamouche’s Alchemy Terrace Bar contacted Beta3 directly. “The client had seen our work for other rooftop bars and cafes, hence they approached us to replicate the same with their venue as well,” recalls Ankit.

For the Beta3 team it took them only two days and two nights to complete the entire set-up as the requirement was only for a smooth sound system.

Ankit concluded, “The client was surprised at the quality of sound that we gave them and that too without burning a hole in their pocket. It was real value for money for the client.”

Asked about the client’s reaction to the sound system, Ankit added, “The tonal quality of speakers was something that pleasantly surprised them. The client was thankful for the quality of the wall mountings as they were sturdy and did not cause any damage to the interiors.”

Archives

Palm Expo Magazine May June 2023 Palm Expo Magazine May June 2023
Palm Expo Magazine Mar Apr 2023 Palm Expo Magazine Mar Apr 2023
Palm Expo Magazine Jan Feb 2023 Palm Expo Magazine Jan Feb 2023
Palm Expo Magazine Nov Dec 2022 Palm Expo Magazine Nov Dec 2022
X