Current Issue : July - August 2022
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Articles Mar-Apr 2023

Martin's New RGBW Light Engine Propults Compact, Brighter Wash Light Series New!

Mark Mercer-Buss, Martin Global Product Line Manager of Entertainment Lighting, delves deep into how the Martin ELP PAR/ELP PAR IP and Martin ERA 150 Wash Lights elevate the Martin Lighting portfolio. read more

Articles Mar-Apr 2023

Patna's Auditorium Gets New Audio System From SOUNDXPERTS New!

Punjab-based SOUNDXPERTS delivered a complete turnkey solution for Patna Women's College auditorium, including pro audio, video, lighting, control, acoustics, seating, and flooring. Sun Infonet supplied leading brands for prestigious project execution. read more

Articles Mar-Apr 2023

AV-ICN 2023 Show Preview: Strong Sentiment for AV-ICN to Establish New!

The AV-ICN Expo 2023 is a stand-alone Expo in Hall 2 at Bombay Exhibition Centre, Nesco, Mumbai. The AV-ICN Show Preview offers a sneak peek at audiovisual products, technologies, and innovations on display at the show floor this year. read more

Articles Mar-Apr 2023

CAVS, Ahmedabad Elevates INDIAN AV EDUCATION Landscape To New Heights New!

The third edition of CAVS proved once again that when it comes to carving a niche in fields such as audiovisual and integration networking, the sky is the limit. read more

Articles Mar-Apr 2023

Are Global Integrators Reshaping the INDIAN AV INDUSTRY? New!

Global integrators establishing in India are sourcing highly experienced AV professionals from Indian system integrators and AV consultancy companies. Executing large projects worldwide from India, the Indian AV industry is being reshaped to compete for international projects. AV-ICN's Editorial Assistant Ritika Pandey analyses the churn impacting Indian AV industry. read more

Articles Mar-Apr 2023

State-Of-The-Art Technology Set To Be Unveiled At PALM Expo 2023 New!

From premium microphones to cutting-edge stage lighting fixtures, from superlative loudspeakers to ever-reliable cables and connectors - the trade show floor at PALM Expo 2023 promises to bring into spotlight the cream-of-the-crop products from the pro audio and lighting industry. PALM + AV-ICN offers a glimpse into what this edition of India's biggest stage sound, professional lighting, rigging, and trussing trade show has to offer to its visitors. read more

Articles Jan-Feb 2023

How I Prepare for My Shoot New!

by Cheerag Cama, Freelance Audio Engineer

Whenever I am about to start working on a new film project, there are a few things that I always do. The first is of course to read the script. This gives me an idea of what the movie is all about. And as I read through the script, my mind starts working on how I plan to approach the shoot. read more

Articles Jan-Feb 2023

Creating State-of-the-Art AUDIOVISUAL Experiences Surrounding The Statue of Unity New!

In PALM + AV-ICN's conference session titled 'AV Architect of the Year', Narendra Naidu, Chairman and MD, Rhino Engineers, talks about rendering jaw-dropping audiovisual technology for Gujarat's Statue of Unity and several other projects situated in its periphery... read more

Articles Jan-Feb 2023

Udaipur City Palace Comes Alive with Splat Studio & Dataton New!

Splat Studio makes use of Dataton's Watchout software to highlight India's culture and heritage on the palace's facade

The G20 Sherpa Meet in Udaipur, India witnessed a congregation of world leaders, who partook in key conversations on sustainable lifestyle, technological transformations, and more. The City of Lakes - the host of the G20 Sherpa Meet... read more

Articles Jan-Feb 2023

AV Innovations Galore at ISE Barcelona 2023 New!

ISE Barcelona 2023, held from January 31 - February 3, 2023 in Barcelona, Spain, witnessed a record-breaking footfall over the four-day show. Clocking in at 58,107 unique attendees from 155 countries around the world, the ISE Barcelona 2023 not only gave the global AV industry a much-needed push in the right direction after the two-year long COVID-19 pandemic... read more

Articles Jan-Feb 2023

BRINGING SOUND TO LIFE: Ashish Saksena on his Love & Passion for Live Sound Mixing New!

With more than 25 years of experience as a live sound engineer for musical stalwarts such as Shankar Ehsaan Loy and KK, Ashish Saksena has forged his craftsmanship with technical acumen in monitor mixing and Front of House mixing. But his expertise in sound engineering isn't restricted to the live stage. Even in the studio, Ashish knows how to make the mix dance to his own tunes. read more

Articles Nov-Dec 2022

Leading with LED New!

PALM + AV-ICN reports on the latest popular, reliable, and cost-effective LED video walls available in the Indian pro AV industry today. From Barco's TruePix to NEC E Series, these indoor LED video walls are here to change the conferencing game in the long run. read more

Articles Nov-Dec 2022

An 'AV'ant-Garde Fusion of Nature & Technology New!

Gujarat has always been a home to the greatest minds who believe in the concept of 'simple living, high thinking'. Be it Mohandas Karamchand Gandhi, Sardar Vallabh Bhai Patel, and India's current Prime Minister,Narendra Modi - these individuals have been a testimony to how a human being... read more

Articles Nov-Dec 2022

Active LED Video Walls - Demystifying The AV Enigma by Abdul Waheed, CTS, Managing Director, EYTE Technologies Pvt. Ltd. New!

The ever changing video market is reaching new heights with active LED video walls. From projection to plasma displays; LCD to LED, the continuous journey for large size display wall is always challenging. The indirect light of projection system, to the thick breaking lines of Bezel in LCD and LED is always disturbing the impact of the high resolution content. The cost of Micro LED panels and the alignment issues didn't allow it to be a success. read more

Articles Nov-Dec 2022

On Delivering Quality Mega Scale AV Projects in India New!

The PALM + AV-ICN conference session witnessed a panel of AV experts, Prashanth Govindhan, Claron D'souza, Abdul Waheed, and Kapil Thirwani sit for a dialogue on the evolution of Indian AV industry, how it differs from AV industries in other countries, and how moral is the concept of jugaad in the Indian AV sphere. In this article, read the highlights of the talk. read more

Articles Nov-Dec 2022

Mondosonic Studios' Varun Krrishna on Preferring Analog-Over-Digital SetupNew!

Varun Krrishna is not just a mixing engineer and music producer out of profession, but also out of passion. With an ardent love for music, Varun Krrishna is also the founder and owner of Mondosonic Studios in Kerala, a space he has built for music to breathe free. So, it isn’t a surprise that the man of music is always in a quest to stay abreast with the latest trends in the world of acoustics, and knows just how big the spatial audio boom is. To encapsulate the essence of spatial sound, Varun Krrishna is upgrading Mondosonic Studios with an extension for spatial audio. read more

Articles Nov-Dec 2022

Dialing it up: Ashish Saksena on how Monitor Mixing can Elevate a PerformanceNew!

What does it take to create a technically accurate monitor mix and put the stage performance on a pedestal? Ashish Saksena, Live Sound Engineer for Shankar Ehsaan Loy & Late KK, spills the beans on crafting a good monitor mix in PALM + AV-ICN conference session titled, 'How Good Monitor Mixing Can Boost A Performance.'read more


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BARCO Boosts Indian Distribution Network; Partners with TrusTech for Wireless Collaboration Segment




Global leader in professional visualization and networking technology - Barco, today announced its partnership with Trustech Audio Visual Solution LLP, a major distributor in the Indian Unified Communications space, to expand its reach across tier-2 and tier-3 cities in the country. With the renewed product and distribution strategy, Barco is targeting an enhanced outreach in more than 30 cities, by 2021. 

Barco is known for its end-consumer targeted partnerships, and Trustech, with its over 400 partners, will play an important role in Barco’s channel expansion and product strategy enablement. In a phased expansion, Barco is focusing on targeting 15 cities in this year, and 15 more cities by next year. While Barco shares partnerships with AV and IT distributors over the last few years, it is entering into the Unified Communication and Collaboration space with the launch of the innovative solution ClickShare Conference. 

Following this partnership, Barco will now have two UC distributors in India, Trustech, and Ceeco Technologies, boosting its pan-India presence and providing the channel partners greater accessibility and flexibility. The entire ClickShare range will be available through Trustech.

According to Faiz Rehman, National Business Head – India & SAARC, Collaboration, Barco, “Bringing Trustech on board as our national distributor will help Barco strengthen its channel network, especially in UC & AV domains. In current times, with a major focus on conferencing solutions, with Clickshare Conference, Barco will now aim to be a key player in the UC&C space and, through Trustech, we expect to expand our footprints beyond major cities and boost our presence in tier-2 and tier-3 cities. Post the Covid-19 pandemic phase, we expect these cities to drive a good portion of our growth.”

“The new partnership reflects our concerted efforts and focus on reinforcing the channel partners’ ecosystem and our ability to distribute products, across multiple touchpoints in the country. We intend to enable as many organizations as possible, across India, to optimize their meeting room productivity and ensure a smooth, seamless collaborative experience for better business outcomes,” he said.

Through the partnership, Trustech will also distribute some of Barco’s ProAV segment products, including projectors and video walls. According to Hardik Shah, Director, Trustech, “Barco is a renowned global brand and we are pleased to enter into this national distribution partnership. As a niche distributor, we are intensely focused on the AV and UC space, and we believe that the association will benefit both parties tremendously.”

Bhavesh Rabadia, Director, Trustech said, “We look forward to a long and fruitful association between Barco and Trustech, and hope to take Barco’s innovative solutions to enterprises across the Indian market.”  

Additionally, expanding its outreach in the APAC region, Barco has also partnered with Gestetner of Ceylon PLC, for Sri Lanka and Maldives. Gestetner is one of the leading business groups of Sri Lanka and has been associated with many leading brands. Adding Gestetner as a national distributor for ClickShare and ClickShare Conference will enhance Barco’s business in the APAC region, cementing its vision and mission of improving meeting room experience and productivity beyond geographical boundaries.

Current Issue : May - June 2023
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