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Articles May-June 2023

Lolllapalooza India: Time To Be Great New!

Viraf Pocha, Director, Landmark Productions, breaks down the intricate audio, video, and lighting deployment by several big names in the pro sound, audiovisual, and lighting industry that made Lollapalooza a massive hit with the visitors. read more

Articles May-June 2023

Cover Story: Inside Nita Mukesh Ambani Cultural Centre New!

PALM Technology sheds more 'light' on the pro lighting technology that adds an exceptional luminance to every inch of The Grand Theatre. IES, spearheaded by Rasesh Parekh, illuminates the venue with lights that spell resplendence. read more

Articles Mar-Apr 2023

Martin's New RGBW Light Engine Propults Compact, Brighter Wash Light Series New!

Mark Mercer-Buss, Martin Global Product Line Manager of Entertainment Lighting, delves deep into how the Martin ELP PAR/ELP PAR IP and Martin ERA 150 Wash Lights elevate the Martin Lighting portfolio. read more

Articles Mar-Apr 2023

Patna's Auditorium Gets New Audio System From SOUNDXPERTS New!

Punjab-based SOUNDXPERTS delivered a complete turnkey solution for Patna Women's College auditorium, including pro audio, video, lighting, control, acoustics, seating, and flooring. Sun Infonet supplied leading brands for prestigious project execution. read more

Articles Mar-Apr 2023

AV-ICN 2023 Show Preview: Strong Sentiment for AV-ICN to Establish New!

The AV-ICN Expo 2023 is a stand-alone Expo in Hall 2 at Bombay Exhibition Centre, Nesco, Mumbai. The AV-ICN Show Preview offers a sneak peek at audiovisual products, technologies, and innovations on display at the show floor this year. read more

Articles Mar-Apr 2023

CAVS, Ahmedabad Elevates INDIAN AV EDUCATION Landscape To New Heights New!

The third edition of CAVS proved once again that when it comes to carving a niche in fields such as audiovisual and integration networking, the sky is the limit. read more

Articles Mar-Apr 2023

Are Global Integrators Reshaping the INDIAN AV INDUSTRY? New!

Global integrators establishing in India are sourcing highly experienced AV professionals from Indian system integrators and AV consultancy companies. Executing large projects worldwide from India, the Indian AV industry is being reshaped to compete for international projects. AV-ICN's Editorial Assistant Ritika Pandey analyses the churn impacting Indian AV industry. read more

Articles Mar-Apr 2023

State-Of-The-Art Technology Set To Be Unveiled At PALM Expo 2023 New!

From premium microphones to cutting-edge stage lighting fixtures, from superlative loudspeakers to ever-reliable cables and connectors - the trade show floor at PALM Expo 2023 promises to bring into spotlight the cream-of-the-crop products from the pro audio and lighting industry. PALM + AV-ICN offers a glimpse into what this edition of India's biggest stage sound, professional lighting, rigging, and trussing trade show has to offer to its visitors. read more


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Audio-Technica Introduces The AT2040 - A Microphone For The Podcasters



Audio-Technica Unveils The AT2040 - A Microphone For The Podcasters


Podcasting is the new media on the block, taking over the industry. The podcast has become a choice of media for entertainment, news, education and more. Podcast audiences have increased exponentially in the last two years and continue to rise - reason enough to celebrate International Podcast Day on September 30th.

Other than the talent & content of the podcaster, one element that determines the quality of a podcast is the microphone - it can be the decider - of a clear and enjoyable podcast or one that is tuned off after listening to for 2 seconds.

Finding the microphone that adapts to the podcaster's style and delivers faithfully is a challenge, more so as the market has suddenly flooded with options.

Audio-Technica, understanding the challenge and the market need, came up with the perfect answer. Adapting its tried and tested and hugely popular broadcast microphone BP40 to a podcast microphone, Audio-Technica introduced the AT2040 for podcasters.

The AT2040 hyper-cardioid dynamic podcast microphone delivers on its promise of elevating the listener's experience.

AT2040 brings professional broadcast-quality sound with exceptional vocal reproduction to podcasters and other content creators at an affordable price.

Featuring a stylish yet rugged all-metal construction, the AT2040 excels at isolated/up-close vocal reproduction and rejection of unwanted room noise due to its tight hyper-cardioid polar pattern, ensuring professional-quality podcasts.

The AT2040 provides a smooth, warm, natural sound. The specially designed integrated shock mount prevents unwanted noise by attenuating vibration from a boom arm or mic stand. At the same time, the mic's multistage windscreen combined with a non-woven filter with foam mesh provides superior internal pop filtering.

AT2040 uses a professional-grade XLR output for versatility. Available on Amazon at Rs. 8,999.

Current Issue : May - June 2023
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