Current Issue : July-August 2024
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Articles July-August 2024

Discover the Best Studio Microphones of 2024 New!

Unlock the full potential of your recordings with the latest studio microphones. This feature highlights exceptional products from leading brands that deliver unparalleled sound quality and durability. Explore the dynamic and condenser options redefining the pro audio market. read more

Upgrade Your Sound: 6 Reasons to Switch to Digital Wireless Microphones New!

From minimising interference to ensuring crystal-clear performance, find out why making the switch from Analogue to Digital can enhance your live shows. Elevate your audio and discover how digital systems offer superior sound quality, intelligent signal management, and hassle-free setup. read more

Phoenix Networks Makes International Debut at Kathmandu Music Festival 2024 New!

Phoenix Networks, in collaboration with Meyer Sound Panther and Leopard systems, celebrates a major milestone with its first international gig at the Kathmandu Music Festival 2024, enhances the vibrant cultural exchange in Nepal. Join us as we explore this landmark achievement and the future of Phoenix Networks on the world stage. read more

Leksa Lighting: Pioneering Professional Lighting Solutions New!

Leksa Lighting Technologies is revolutionizing the professional lighting industry in India with its cutting-edge LED solutions. Ronald Silva D'Souza delves deeper into how the brand is performing in the lighting market and its commitment to the 'Make in India' initiative read more

Shaping the Future of Sound: Meet the IRAA 2024 Jury Panel New!

As the Indian Recording Arts Academy Awards (IRAA) supported by GENELEC, the IRAA Awards continue to recognize outstanding achievements in music production and engineering. This year's esteemed jury panel continue to recognize outstanding achievements in music production and engineering read more

Audio Visual Magic at Lollapalooza India 2024 New!

Lollapalooza India's 2024 edition showcased an eclectic mix of global and local music across four stages. This article highlights the stellar audio-visual setups by Audio Dimensionz on Perry's Stage and ElectroCraft on the Nexa Stage, delivering a truly immersive experience. read more

Panel Discussion on Manufactured Lighting in India New!

A panel of industry experts, moderated by Viraf Pocha, discussed the potential and challenges of advancing 'Make in India' for stage lighting technology with insights from leaders like Ronald Silvan D'Souza, Manoj Lobo, Koy Neminathan, and Arvind Singh. read more

Sound Matters: Taking Noise Off The Menu New!

Hewshott, one of the leading technology, acoustics, and theatre consultants in the world, delivered exceptional spatial experiences at Otra, Kala Ghoda. read more

11 Questions with Christine Schyvinck New!

CEO of Shure, reflects on her 35-year journey with the company and discusses her vision for the audio technology giant. read more

Canara Lighting Completes Landmark Installation at India International Convention & Exhibition Centre (IICC), Yashobhoomi New!

Canara Lighting successfully completed a significant project at the India International Convention & Exhibition Centre (IICC), Yashobhoomi, in Dwarka, New Delhi. read more

Celebrating 22 Years of Innovation and Industry Leadership in India's Live Events Sector New!

The 22nd edition of PALM Expo, held from May 30 to June 1, 2024, at the Bombay Exhibition Centre in Mumbai, saw a record-breaking 25,510 unique visitors and was a massive success. Spanning 30,000 sqm, the expo showcased the latest in live events, media, and entertainment technology, with electrifying performances and cutting-edge industry insights. read more


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Digital Music Giant Believe Acquires India’s Venus Music, Rebrands it Ishtar



Shaheer Sheikh and Mamta Sharma's music video Mera Dil Bhi Kitna Pagal Hai


Leading Indian music record label company, Venus Music from the Venus Worldwide conglomerate which was acquired by leading Paris based digital music company Believe in 2019 will now be rebranded as Ishtar as part of this 100% acquisition.

The acquisition covers all music rights of Venus Music which has a strong catalog of non-film music as well as Indian film music and entails categories such as Bollywood, regional, pop, classical, ghazals, qawwalis, devotional and instrumental.

As part of this strategic move, Venus Music will now not be limited to dominance in the domestic circles but will also parallelly enjoy global leverage through Believe’s extensive international affiliations.

Vivek Raina, Managing Director, Believe India states, “This rebranding exercise represents a significant step in the company’s evolution. The reputation and equity built by Venus Music over the years is an asset for Believe and with this rebranding, it will evolve the service offerings through new content creation, independent artist association, promotions across television and media, music distribution and other media in India and overseas market. We are also looking at leveraging the catalog to promote and support talent as well as music”.

This announcement will be helmed with the release of the very first project under the newly formed moniker by Indian playback singer Mamta Sharma best known for her tracks ‘Munni Badnaam Hui’ and ‘Fevicol Se’ in the film Dabangg. Titled ‘Mera Dil Bhi Kitna Pagal Hai’, the brand-new track will release on the Ishtar YouTube channel and all leading digital stores on 5th August 2021. The track is a reprised version of the original song from the 1991 super-hit romantic drama ‘Saajan’ that featured Madhuri Dixit and Sanjay Dutt. Popular television actor Shaheer N Sheikh and singer Mamta Sharma will share screen space in the music video of the reprised track which has been directed by Ashraf Ali.

Mamta Sharma states, “My new release is a recreation of the iconic song ‘Mera Dil Bhi Kitna Pagal Hai’ from the movie Saajan, which released 30 years ago and still continues to hold such a memorable spot in all our hearts. Being an avid Madhuri Dixit fan, this is a project that is very close to my heart and is my humble ode to her legacy. I had a great time putting this project together. Shaheer is extremely hardworking, humble and cooperative. Bad-Ash has done a flawless job with the lyrics while Ashraf Ali has brilliantly captured the essence of the track in the video. I hope the listeners love this recreated version of the track.”

Shaheer N Sheikh states, “I had a great time shooting the video with Mamta Sharma as the song is one of my personal favorites. A song which released 3 decades ago gave ‘romance’ a whole new meaning at that time and till today, it lives on in our hearts! I remember watching the film for the first time and I totally fell in love with the on-screen characters. Mamta and I have tried to capture every sentiment attached with the song, recreating this popular track from Saajan and hope our fans will appreciate the effort.”

Current Issue : July-August 2024
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