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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more

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Chopra's Keynote Pushes For Indian Manufacturing, Indian Brands

The 20th PALM Convention Keynote address by Founding Director Anil Chopra gave a clarion call for major investment into manufacturing pro audio, pro lighting and pro AV hardware in India. The essence of the keynote emphasised that Indian market has matured to such a level that it becomes necessary to possess the entire ecosystem of manufacturing to the extent where there is absolutely minimum dependence on any supply chain that could disrupt availability of product to rapidly expanding markets in India.

Anil Chopra, Founding Director - PALM AV-ICN Conference

Anil Chopra, Founding Director - PALM AV-ICN Conference

PALM + AV-ICN magazine met with Anil Chopra to explore the Keynote message and discuss the state of the Indian pro audio, lighting, AV industry. Chopra said the following:

O ur guidance is essentially on growth of market. PALM platform, expo, convention, magazine, newsletter, awards, features, all our efforts are aimed at expanding markets, developing professionals, creating business opportunities, and most importantly PALM focuses on being a source for exposure to new technology and latest products. PALM therefore is the platform that welcomes international brands and products, manufactured worldwide to exhibit, expand distribution, service and manpower in India. Definitely this remains our primary goal and delivery.

What my keynote point is the market in India has grown tremendously, India is a developed market today. Every aspect fulfils a highly professional maximum market. Demand, consumption, affordability, quality, price, service, availability, knowledge of technology, product utility, is on par with the US or UK, Japan or Germany.

So much so, that online, ecommerce is on a fantastic exponential growth. E-commerce of course depends on surety of supply; the more guaranteed your product supply, more the exponential growth. The main thing is possessing the entire ecosystem of manufacturing to explode the Indian market. Therefore our guidance is on manufacturing. This is the growth and investment guidance.

We understand a successful product is all about innovation and new technology R&D and this depends on manufacturing. Manufacturing technology is important to drive innovation. Talent in our pro audio and proAV industry is capable of engineering new product on latest IoT, AI, VR, 5G and touchless and automation and lasers and new algorithms our design and lab can easily create state-of- art, the missing link is manufacturing. Then you will as well create global brands.

The reason for such growth and potential that we witness today is the hardwork passion of the industry these last 20 years of the exhibitors who have in fact painstakingly introduced new products year-on-year at the expo. Sourcing successful products from all over the world. Invested in their belief and expanded distribution and dealer systematically. The other factors are also key. Increase in purchasing power, development of economy on every front from jobs, mobility, housing, and above all, lifestyle. Hospitality boom and the biggest boom of all in communications. Cumulative demand of applications in all these growth segment has resulted in this huge demand. All these factors speak volumes to grasp the enormity of potential and opportunity to exploit the pro audio, pro AV and lighting opportunity.

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