Current Issue : May - June 2022
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Articles May-Jun 2022

PALM AV-ICN Exhibitor ListingNew!

Exhibitor Listing

Exhibitors spent three fruitful days at the PALM AV-ICN 2022, showcasing latest products and solutions. Browse through the list of all 2022 PALM AV-ICN exhibitors. Exhibitor information is provided solely for the use of attendees to search for brands /products / services offered by exhibiting companies.... read more

Articles May-Jun 2022

TOP 50 PRODUCTS & TECHNOLOGYNew!

Global Pro Sound & Light Technology
TOP 50 PRODUCTS & TECHNOLOGY

PALM has selected the Top 50 Pro Audio and Lighting Products & Technology, trending in the National and / or international markets. The demand for advanced technology has made the industry competitive with global brands unveiling the latest product technology and new versions of equipment with upgraded ... read more

Articles May-Jun 2022

OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRYNew!

Glimpse of One of The Plants at Noida, U.P.

This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to... read more

Articles May-Jun 2022

AV ARCHITECT OF THE YEARNew!

Awarded for highest standards in adopting best innovation and vision in AV Architecture This award has been instituted for an AV Architect chosen by AV-ICN platform to be recognized for the quality of his body of work, incorporating the best innovation and vision in AV architecture. In this feature, we highlight one of the most prestigious projects accomplished by Narendra Naidu - The Statue of Unity... read more

Articles Mar-Apr 2022

PALM AV-ICN 2022 SHOW PREVIEWNew!

PALM Expo was launched in 2001, in response to the top music recording engineers in Bombay desiring a dedicated pro audio expo. Bombay was the music recording capital and Bollywood Bombay boasted of the big studios and big sound rental companies and the beginning of the big stage... read more

Articles Mar-Apr 2022

Milind Raorane Sets the Tone at ToyRoom MumbaiNew!

ToyRoom outfitted its second outpost in Mumbai with Electro-Acoustic Design Consultant Milind Raorane to deploy a comprehensive Sound and Audio design that would enhance the unapparelled ambience of the nightclub. PALM +AV-ICN Reports.
Nex Protection Technology

Located in Kalina, Mumbai, Toy-Room Mumbai is established on the premises of the vibrant and stylish Grand Hyatt, one of Mumbai's sophisticated leisure and business... read more

Articles Mar-Apr 2022

Post Pandemic Video Conferencing RiseNew!

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

ommunication, the human connection is the key to personal and professional success. It is very important to have effective communication... read more

Articles Mar-Apr 2022

The CHORDFATHER Experience New!

Neumann's first Studio Monitor Experience Center in Mumbai
Nex Protection Technology

Recently Neumann in collaboration with well-known music composer, producer, sound engineer, and live engineer, Sunny M.R.'s Chordfather Productions announced the launch of its exclusive Studio Monitor Experience Center for audio professionals... read more

Articles Jan-Feb 2022

Understanding the Dynamic Evolution of Projection Technology with NEC New!

Humans have always wanted to bring their imagination to life. Introducing 2K / 4K projectors that deliver superior colors’ and high resolution has made that possible.
Nex Protection Technology

The high detail, true color rendition and cinema-like quality video of projectors are being leveraged by Artists, museums, schools and businesses alike to educate, attract and engage customers or to uplift and inspire people in new and innovative ways...... read more

Articles Jan-Feb 2022

Integrated System Design Crafts a Savvy Aural Experience Hot!

HARMAN Professional Solutions & ISD install a comprehensive Aural setup at Pass Code Hospitality newly opened restaurants.
Integrated System Design

When Pass Code Hospitality opened three new bustling restaurants in Lower Parel, Mumbai, they reached out to HARMAN Professional Solutions and Integrated System Design to deploy a comprehensive Aural setup that enhanced each restaurant's theme well....... read more

Articles Jan-Feb 2022

Star Dimensions India accomplishes STATE-OF-THE-ART- LIGHTING ARCHITECTURE for the "BANDRA WONDERLAND" project in Mumbai New!

Ashish Mehta & Becket Tundatil Creatively Execute Seamless Architectural Lighting Design at the Iconic Bandra-Worli Sea Link.
Bandra-Worli Sea

Between 24th December 2021 and 2nd January 2022, the project came alive as the sun set on the city - with the entire 1.5 km of the Bandra Reclamation promenade being engulfed in specially themed displays that emphasized the four different seasons of the year, boasting different eye-catching..... read more

Articles Jan-Feb 2022

Understanding the Pro-Audio Market with Sennheiser New!

Sennheiser is a leading manufacturer of headphones, loudspeakers, microphones, and wireless transmission systems and has been creating unique sound experiences for customers. PALM+ AV-ICN got in touch with Vipin Pungalia, Director, Sales - Pro Audio & Country Manager, Sennheiser - India, to learn more about the company's plans for the Indian market.
Vipin Pungalia Pro Audio Country Manager Sennheiser

The live music industry had seen a boom before the third wave of COVID stuck. What are the current industry sentiments, and do you think that the industry is poised to see a boom again? India has always been a music-loving country, for global as well as local artists..... read more


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PALM SOUND & LIGHT AWARDS



OUTSTANDING CONTRIBUTION TO THE PRO AUDIO INDUSTRY

Honouring the Legacy


This year PALM + AV-ICN is honouring the AHUJA FAMILY for their Leadership of over Eight Decades in the Pro Audio Industry with the Lifetime Contribution to The Pro Audio Industry Award at the PALM Sound & Light awards. This award recognizes over Eighty Years of innovation, quality & reliability of brand AHUJA in meeting the demands of Pro Audio products in India. This award acknowledges their commitment to creating a manufacturing and distribution infrastructure that persistently delivers an Indian product to the Indian market at affordable prices. In this interview with Sandeep Ahuja, Sr. Vice President of Ahuja Radios talks about the Ahuja legacy in the Pro audio industry and unveils the company's visionary plans for the future.

 Glimpse of One of The Plants at Noida, U.P.

Glimpse of One of The Plants at Noida, U.P.


Q. What are the highlights of Ahuja Family's eventful journey and progress points in the Indian market? Please elaborate on some defining milestones.

A. Ahuja Radios owes its inception to the visionary zeal and courageous initiative of its founder A.N. Ahuja, who in 1940 espoused and championed the philosophy and concept of "Atmanirbharta" or self-reliance, which has become a buzz-word only today. He started manufacturing PA products under the AHUJA brand. Ever since the AHUJA Group has progressed continuously achieving one milestone after another. First, an important milestone in this long and glorious journey was when Ahuja Radios started exports in the year 1952 to Burma followed by exports to South-East Asia, Middle-East and Africa. Foreseeing a bright future for Ahuja Public Address equipment in India, a larger factory was commissioned in 1958 in Okhla Industrial Estate, New Delhi, which was inaugurated by the then Prime Minister Pandit Jawahar Lal Nehru.

Ahuja exports gained momentum in 1973 with forays into developed European markets like Switzerland, Germany, the UK, Netherlands etc. Today, the exports span over 45 counties across 5 continents. R&D has always been an area of strength since the 1950s keeping pace with the developments in the Audio industry around the world like the introduction of the first Stereophonic Amplifier in India in the year 1960. It was in 1976 that the Ahuja R&D department was recognized by the Department of Science & Technology, Govt. of India.

In 1977, Ahuja set up a manufacturing facility in SEEPZ (Mumbai) followed by an expansion in manufacturing facilities in Noida, U.P. in the year 1984. Since the early 1990s, Ahuja has been receiving awards for outstanding Exports Performance as well as the National Quality Award in 2006 by Govt. of India. Another proud moment for Ahuja came in the year 2013 when like all previous editions, Ahuja amplifiers & speakers were installed for public address at World's largest human congregation - MAHA KUMBH MELA, Allahabad attended by 100 million devotees. 4800 Ahuja speakers spanning 58 sq. km. the area worked trouble-free for 55 consecutive days. Ahuja products were installed at Delhi & Lucknow Metro in 2016. Similar success was replicated thereafter in other Metro networks across the country. Ahuja completed 80 Years of service to the Public Address & Pro Audio industry in the year 2020 and is poised to take giant strides into the future.

Senior AHUJA Management Team (L TO R) Vikram Ahuja-Vice President, N S Ahuja - President, Sandeep Ahuja - Sr. Vice President and Arjun Ahuja - Vice President

Senior AHUJA Management Team (L TO R) Vikram Ahuja-Vice President, N S Ahuja - President, Sandeep Ahuja - Sr. Vice President and Arjun Ahuja - Vice President


Q. Tell us about Ahuja R&D and manufacturing in India?

A. As highlighted above Ahuja has always had a strong R&D set-up and highly-skilled engineers and technicians who are responsible for developing products and keeping abreast with evolving needs of the Pro Audio & PA users. Transitioning from Valve-based amplification to Semiconductor technology, and from Record Changers, Reel type Tape-Recorders, and Cassette Recorders, to Digital Players, AHUJA R&D has always been proactively introducing new technologies in the products. The current Ahuja range covers around 400 reliable products for discerning public addresses or Professional Sound customers. Modern manufacturing facilities across Delhi NCR have always ensured the seamless supplies of the entire product range to the users.

Q. Do you see an explosion in Indian manufacturing in Pro Audio?

A. Govt of India has been encouraging local manufacturing across various industries and the world is also looking at India as a reliable manufacturing hub. In this context, Ahuja has been scaling its manufacturing facilities to meet the growing demand.

Q. Is innovative technology and low cost manufacturing the main strength of Ahuja or is it your vast distribution network?

A. Actually Both. Ahuja has always harnessed technology to develop reliable products keeping in mind the end-users, the actual application of the products in diverse climatic conditions, as well as ease of servicing, and leaving a decent amount of headroom for unintentional misuse. Ahuja also considers its association with dealers as the most sacred and has preserved these relationships for years together. Dealers' feedback, suggestions and advice are taken most seriously at all levels of management and ownership. Maintaining good relations with over 500 dealers in PAN India ensures perpetual loyalty and makes them AHUJA brand ambassadors.

The Most Admired Indian Manufactured Electronics Brand-Awarded by Elcina

The Most Admired Indian Manufactured Electronics Brand-Awarded by Elcina


Q. We are seeing that online sales are impacting the Pro Audio industry in India. What or how much is Ahuja's success with online sales?

A. Both online and offline channels will co-exist. For a selected range of standalone or plug-and-play products, online channels may be a convenient option for the consumer, but for sound reinforcement solution-based needs, requiring design and installation, personal involvement and interaction with dealers and installers cannot be dispensed with. Therefore, the well-equipped offline channel continues to play a crucial role in the sales & promotion of Pro Audio & PA products.

Q. What is your vision for Ahuja for the future?

A. India is witnessing a major thrust and focus on infrastructure development across various sectors including SMART cities. Ahuja sees this as an opportunity and is committed to contributing to this by offering suitable international standard Public Address & Pro Audio products and solutions, for times to come to uphold our leadership position.

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Current Issue : May - June 2022
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