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Articles September - October 2023

Capturing The True Essence Of Sound New!

From Lewitt Audio's Pure Tube Microphone to Sennheiser's Profile USB Microphone, these studio microphones offer precise audio quality to the users and deliver crisp, clear sound. read more

Articles September - October 2023

Photo Feature: Studio Showcase New!

From A.R. Rahman's studio in Mumbai to composer Raag Sethi's first Dolby-compliant studio in Gujarat, PALM Expo Magazine's Studio Showcase features the latest studios in India. read more

Articles September - October 2023

Mastering The Art Of Sound With Donal Whelan New!

Whelan talks to the PALM Expo Magazine Team and discusses his foray into the world of mastering, his unique experience at the PALM Conference 2023, and more. read more

Articles September - October 2023

Nx Audio Celebrates Two Decades Of Pro Audio Journey New!

Nx Audio completes 20 years of delivering pro audio products for the Indian pro sound industry. Read about Nx Audio's journey over the last two decades. read more

Articles September - October 2023

Mumbai Studio Explores New Verticals With Genelec Monitors New!

The combination of Genelec Smart Active Monitors and digital audio interface delivered an ideal monitoring solution for BOING Recording Studios. read more

Articles September - October 2023

IRAA Awards 2023: Jury Reflections New!

Read about IRAA Jury's perspective on the bigger questions in the music industry - AI for music production, the status of mega consoles, & emerging trends in sound recording & mixing. read more

Articles September - October 2023

Gray Spark Audio Opens New Studio For Academy Students New!

PALM Expo Magazine Team talks to Ronak Runwal to explore how the newly-designed Studio D is poised to become a recording haven for the academy students. read more

Articles September - October 2023

Firdaus Studio: Building A Sonic Paradise For Recording Artists New!

The Firdaus Studio by A.R. Rahman stands as a beacon of innovation in the music production industry. PALM Expo Magazine explores the making of the musical maestro's magnus opus in the recording landscape. read more

Articles September - October 2023

Naveen Deshpande Elevates Stand-Up Comedy with Bespoke Lighting Designs New!

Naveen Deshpande, a renowned lighting designer, made heads turn through his recent collaboration with India's leading stand-up comedian, Zakir Khan, during the latter's international tour. read more

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Post Pandemic Video Conferencing Rise

Abdul Waheed is the Managing Director at EYTE Technologies. A CTS holder from Avixa, Member of the Certificate Committee of AVIXA, has been in the AV industry for more than two decades, delivering many successful projects across various segments. Abdul gives his overview of the video-conferencing industry and the latest market trends.

Abdul Waheed, Managing Director, EYTE Technologies

Abdul Waheed, Managing Director, EYTE Technologies

Communication, the human connection is the key to personal and professional success. It is very important to have effective communication. John Powell says, "Communication works for those who work at it."

During Pandemic, when the entire world went under lockdown, businesses were kept alive using the communication tools only. Since then, the usage graph of VC usage is increasing every day. Video conferencing statistics reveal that video call is becoming an essential business tool rather than an optional innovation.

Astonishing, Video conferencing stats shows that the Video Conferencing market is increasing with an annual growth rate of 11.4%. VC calls have seen a 535% rise in daily traffic in 2020. Earlier days only hardware-based solutions working on SIP protocols were available ruling the VC world with their strict protocols and proprietary systems leveraging the monopoly in the business.

Every school is now talking about Hybrid solutions which enables them to take physical as well as virtual classes. The extensive usage by common people has now given importance to the user experience. The concept of eye-to-eye contact, echo cancellations, and better acoustics considerations are getting more important than ever.

Manufacturers are bringing forward the latest upgrades and features in video conferencing cameras. Even small cameras can cover the wider angle, and many automatically frame the participants during video conferencing. Cameras also have the speaker tracking feature, which means the camera lens will focus on the presenter who is speaking, AI technologies are enhancing day by day.

Microphone audio reinforcement will be at the far end, and currently, microphones are also available with Acoustic Eco Cancellation (AEC).

Video Conferencing Monopoly

Lately, when the world started moving towards 5G the software solutions started becoming more popular so much so that they made Video calls easy and cheap and people started using them for personal usage via WhatsApp, google meet and free zoom calls etc. It's now part of everyone's daily routine be it in a personal Video call or professional VC meetings.

During the pandemic, the businesses started opting for software options that only demands a good, third party camera or headphone cost, skipping the expensive Codec, cameras, accessories etc against a hardware unit. The software-based VC works on simple Wi-Fi data available as little as 1-2Mb for a good call.

The strict encryptions and security measures made it more secure communication and have made this popular for business usage. This became so common and effective that many banking sector organisation changed their security policies adapting software-based solutions.

WFH became effective and so is the overhead expenditure savings by the business segments. Now months after the third wave the WFH has become a part of the working style for many organisations. So much so that the new office designs are reducing the number of dedicated employee seats converting them to hot-desking and there is an increase in the number of meeting rooms calling for cloud-based VC solutions in every room even if it is a 3 or 4 seater room.

And that is not a burden on budget as it just calls for a simple camera with a built-in microphone and speaker, supported by VC software such as MS teams, Cisco Webex, Zoom or Google meet.

The education segment was the worst hit during the last two years. Education institutes were last to resume back to normal. How did they survive? VC was the only tool the teachers had to be in touch with the students for their educational needs.

Today the market dynamics have changed. It's the reverse now. Today the clients are upfront asking for technology advancement, and they are educated for their needs.

Analysis of the Video-conferencing market

Analysis of the Video-conferencing market

There is an increase in the number of meeting rooms calling for cloud-based VC solutions in every room. Pie chart shows dominance of Zoom in this segment.

There is an increase in the number of meeting rooms calling for cloud-based VC solutions in every room. Pie chart shows dominance of Zoom in this segment.

The common resistance to technological solutions by the teaching staff has been converted to the institute's demands.

According to the statistics, 79% of workers think video conferencing is at the same level or more productive than in-person meetings. (Owl Labs 2020). 97% of remote workers would like to work remotely at least some of the time for the rest of their careers (Buffer 2021). The web and video conferencing market increased 500% in the first two months of the COVID-19 pandemic. (TrustRadius 2021).

The manufacturers are working on VC to upgrade the features, inclusion of AR, VR and AI becoming common to make it an immersive experience to take it to the next level.

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