Ryan Penny joins d&b as Vice President of Global Business
Development
Ryan Penny, Vice President, Global Business Development at d&b audiotechnik
Ryan Penny has joined d&b audiotechnik in the role of vice president global business
development. In
this newly created position, Penny will be responsible for leading and implementing worldwide
business development strategies and expanding the manufacturer's footprint across key markets and
verticals.
Penny brings a broad skill set spanning sales leadership, production management, consultancy and
strategic business development gained from his over a decade of experience in the professional audio
sector. Prior to joining d&b audiotechnik, he served in senior commercial roles at Holoplot and
HARMAN International and previously worked as a professional audio consultant at Vanguardia
and RH
Consulting. In addition, he has played a key role in delivering audio at high-profile global events,
including the Opening and Closing Ceremonies for the Rio 2016 and London 2012 Olympic and Paralympic
games.
Jaakko Kaivonen, Chief Revenue Officer at d&b audiotechnik, welcomed Penny to the team, stating that
his deep market expertise, customer driven approach and combination of engineering and commercial
strategy make him ideally suited to the role. "As we continue to grow our global reach and customer
proximity and innovate across new markets and models, Ryan's leadership will be instrumental in
helping us unlock further opportunities and deliver exceptional customer value," said Kaivonen.
At the company, Penny will lead the implementation of the brand's global and key account strategies,
establish robust frameworks for international consultant relations and support the commercialisation
of business models such as Certified Pre-Owned and Sound as a Service. He will also work closely
with the market development and market intelligence teams to support strategic alignment across
territories and represent d&b audiotechnik in relevant industry associations.
"I'm absolutely thrilled to join d&b - a company that has shaped my career from day one," remarked
Penny. "I have an affinity for the brand, from using the systems as a student to competing against
them as a professional. It's an exciting time to be joining the team, with new and innovative
products and business models I look forward to the future with d&b."